What Your Keywords Are Telling You - That You Might Not Be Listening To

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Keyword research is addictive. Fact.

It doesn't take long to hone your skills and learn how to interpret the keyword tools we use here at WA or Jaaxy.

You know what I'm talking about if you've used one. Your eyes get trained to look for those green dots. Anything with an orange or red dot gets ignored. So does anything with a <10 in front of it.

Not so fast. Those keywords are telling you something.

When you put a couple of words together and throw them into Jaaxy, you don't just get 1 result, you often get dozens.

What most of us probably do then, is fire down the list looking for the keywords with the green light. Next we'll see how many searches they get, and whether or not the phrase makes sense. The ones that pass all 3 checks get added to our list, and one day become an article.

What about the red ones?

Those mega-searched ones.

See below.

Nothing useful here right? Hugely searched keywords, but too much competition.

They are still useful.

What Are They Telling You?

Jaaxy isn't just a tool for finding keywords. It's a tool for market research.

Fire off some searches, and you'll have a huge idea of the sort of things your niche are searching for.

What are their biggest questions? What are the most popular topics? What sort of language do they use?

(How can you expect Google to determine you an expert if you don't use the language of your niche?)

In the above example, you can learn that a LOT of people are interesting in losing weight fast.

OK, so everybody knows that. I wanted to cherry-pick the best example.

Finding out what makes your niche audience tick is the first step towards solving their problems. There's no point trying to solve problems if you ignore what the biggest ones are.

Yes, your blog posts will want to use keywords you can get ranked for, but your website still needs articles addressing the major concerns.

Tackle their problems and provide solutions for them, and you'll find success.

So how can you use these keywords?

Write "pillar" articles and tutorials around them and make them the key posts or pages on your site. Use other blog posts to direct your visitors to them. This will help them out immensely, and you'll benefit from that too.

Don't ignore the red keywords. Embrace the priceless information they give you.

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Recent Comments

28

Thanks for the post! though now you have just given me more reason to stare at jaaxy...im a keyword researching junkie /sadface

This is thinking outside the box at it's best. Thank you, it gives me more to write about. Sometimes writing articles is like being back at school.

Well said Dom. You're absolutely right. I haven't thought of them as 'priceless' information. Thanks for that.

Great info thanks Dom

Thank you Dom for this valuable post! To be honest, I ignored red dots completely.

This is a brilliant post! Thanks for the tip.

Such a great tip, and I am guilty of ignoring the red ones. Now I know to embrace them!
THank you

Connect the dots! Thanks…valuable thought.

Hey, first you've got to see the dots, and that's why Jaaxy is so valuable.

Great information for learning your niche's market. Thank you for sharing.

The first step but a vital one

Thanks for sharing, Dom... I have to admit... I have been mostly a greenie... with a few borderline yellows... Thanks for adding value to the red dots...:)

It's possible to rank for all of them in the long run, but from a non-ranking point of view they can be golden.

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