My Tips For Writing Better Reviews - And Making More Money From Them
Last Update: Dec 19, 2016
Writing reviews is an integral part of what we do as affiliate marketers, so the sooner you get better at this, the better your results will be.
In many cases if you are already getting traffic, it's a quicker-win to work on getting more sales from your existing site visitors, than it is to get more traffic.
I've had sites go from $50 per month to $500 per month simply by making changes to the existing articles and nothing else, and I'm sure many of you can do the same.
It's hard to come up with a one-site-fits-all answer for writing better reviews, but here are some tips that I've put together.
1.) A review doesn't have to be a formal, structured, "XYZ Product Review" type post.
You can write it as a case study if you've used the product yourself. For example "How XYZ product helped me to (do whatever)"
Haven't used the product yourself? I wonder if you can find someone who has and write about their story instead.
2.) The easiest way to get conversions is to show readers what their life would be like with the product.
Marketers rarely go beyond the "what you'll have" mentality. We focus on the features and benefits mainly.
Don't forget to also focus on how the product will make someone feel, how their everyday life will change, and what their status could be after using the product.
For example, let's look at a bad way of reviewing WA and a good way of reviewing it.
Wealthy Affiliate is great because it has everything you need to get started in affiliate marketing. You'll be ten times better off when you use it and you'll make money online.
You no longer have to worry about being confused because WA gives you step by step instructions on how to succeed.
The problem with trying to make money online is that you end up getting confused, feeling very frustrated, and not even knowing what you should be doing. If you can believe that it will work for you, great, but that's not enough.
Your average day is still probably spent looking at what others are doing and thinking "How can I do that too?". No matter how much you learn, you just can't seem to put it all together.
What I love about WA is that I no longer feel confused. I feel like a real affiliate marketer, and in fact, I now do this full-time. I log onto the internet knowing exactly what I need to do every day to step closer to my goals, and every day, I do.
This isn't just a difference in copywriting, one is focused on features and listing benefits, and the other is focused on making people visualize their day and how it could be if using the product, in this case WA.
You can do the same with anything. Let's look at how you might review a weight-loss product:
This machine is great for burning fat, which as you know is the fastest way to lose weight. What I like about it is how easy it is to use and that is very important for weight loss. We all want to lose weight more easily, get that sexy body, and feel good, and this machine helps do that so easily.
I've tried losing weight many different ways before, and what I realized is that it's not so much the method that's important, but the actual commitment, and being able to follow a simple routine.
This is why I recommend ignoring crazy gimmicks, and just going with something tried and tested, like using this machine every day. Look, the more simple your workout routine is, the easier it is for you to follow, and instead of spending every workout session wondering if this method is going to work, or wondering if you yourself have the discipline to follow it, just keep it simple, and spend your days knowing that sooner or later, you'll hit your goals.
Alright, I'm not exactly saying I'm an expert on weight loss copywriting here, but can you see the difference I'm trying to explain?
One method talks about features and benefits, and makes a bunch of assumptions about what the reader wants and why they struggle, whereas the other just lets them imagine how much better their average day will be when using the product.
Which brings me onto my next point.
3.) Don't make too many assumptions about the reader.
I see it done all the time, it's something beginners do and a habit that took me a while to break. Try not to make too many assumptions about what your reader wants, and the reason they are typing in that keyword. Don't think about how you can twist the keyword to your own agenda either. Just think about what info they want to know, and how this product you're reviewing can make things better for them.
If you're really not sure what kind of thing to write, then my final tip will help:
4.) Read other reviews from other sites, particularly high ranking ones, and you'll learn a ton.
You'll learn how to speak to your audience, how to craft a review, how to look like you know what you're talking about, and also, what the most important things are when talking about the topic.
You'll also learn the language your audience uses and things that are important to them.
Bonus Tip: Find Your Style
It's hard for me to really lay out specific rules here because everyone needs to find and develop their own style, and every audience needs to be spoken to differently. However, thinking about these things on a higher level is the first step to getting better at writing reviews, and after that, it's just about practice.