Tips and Strategies for your SERP Ranking
Neil Patel and Eric Siu from the Online Marketing School, provide free tips every day by Podcast, covering all areas of online marketing. In a recent podcast episode the subject was “How to Maximize Your SERP Real Estate”.
SERP is Search Engine Results Page.
During this podcast episode, they gave tips and strategies to get your rank to 0, as well as ways in which you can occupy multiple slots in SERP.
The three key points from the podcast are as follows.
1.Proper headings.Proper headings can make ALL the difference.
- You can rank zero by having proper headings and subheadings
- Make sure the headings are relevant and work for you
- Make sure you are entering the queries in a way the search engines can understand.
2.Answering questions / how-to guides. How-to guides and answering questions can give you good ranking through the snippets.
- With these types of articles, you are more likely to rank zero versus if you don’t have a question answered, because those types of articles rank better on search engines.
3.Search for the top keywords and have pages linked to it.
- When you have sub-pages under the top keyword, you can take up multiple spots.
- To get more results in SERP, have multiple pages on your site
- You want to link to those internal pages.
- In Google Search Console, you can control the links that are showing up
Recent Comments
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Whauuh... this is really important for someone like me who would like to increase my visibility. Thanks for sharing.
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Many thanks for the info Bryce, certainly worth checking :)
You are welcome