Should I Focus on Getting Backlinks? Google Opines the Relevancy of BackLinks in the Future

Last Update: Dec 5, 2022

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(Cover image: two hands with red nail polish holding a tablet with the Google search engine page in front of the tablet with the QWERTY keyboard).

Should I Focus on Getting Backlinks Now? Google Opines the Relevancy of BackLinks in the Future. Yes or No?

I found an article in Search Engine Land written by Barry,the one that ParthaB talks about earlier in a question about backlinks by a member.

Barry's article got a confirmation from John Mueller at Google, who stated that in the future, Google would see backlinks as "less important for the Search Engine ranking algorithms."

We know that Google focuses more on high-quality content, and backlinks will "drop off a bit" as it figures out the whole purpose of a website. It goes on to say that linking will still be relevant to find pages. It's talking about internal linking. The scope of it is that backlinks over time "won't be much of a factor" as it is today. That confirms what Kyle was referring to 7 years ago in his blog post, where he believes then and today. His views have not changed.

Are Backlinks Good for Rankings? Nope

You can see

Kyle's response to Partha

Should I worry about BackLinks Now?

As a beginner, the answer is NO. You do not need to worry about getting backlinks. Do you need them to improve your DA authority? NO?

What helps is to keep producing high-quality low-hanging fruit long-tail keywords. Over time you will gain your DA, and eventually, people will give you backlinks naturally.

That means precisely what ParthaB said, "Now if your content is good, you will naturally attract backlinks over the long run. People want to share or link your content from their blog posts, perhaps someone on Reddit finds your post interesting and shares it, etc." that came from his response to the member.

Search Engine Land's Article

The Search Engine Land article further confirms this by telling us that we need to "stop obsessing about linking and focus on your content." I felt that the overall point of the article is that we need to try to focus on building content and letting the backlinks come naturally, as they will still be a factor for ranking. Over time, Google will rely less on that for ranking more on quality content. The answer is simple as that.

Go and create high-quality low-hanging fruit long tail keywords, let the backlinks come to you naturally, and as you gain more familiarity, you can seek out. I know another member here stated backlinks were essential and that we need to find them early on. Kyle's point is to continue to create high-quality content; let us not worry about anything else about all that.

I learned this the hard way. I became obsessed with getting backlinks. Like everyone else, I wanted them NOW. That is the wrong way to go. It does not work that way. And where did it lead me? Exactly as ParthaB said, I got wool over my eyes. I received a lot of spam emails from companies willing to give me their DA authority backlinks of 80 if I paid them $126 and that they would rank me number one in Google.

Google is suing an SEO Company that just did something like that.

Conclusion

Reading the article made me realize the errors in my thinking. I put a stop to this.

My main focus will be creating high-quality content and letting my site grow its domain authority.

Everything else does not matter.

Thank you, Prince Partha, Kyle, and DianeScorpio, for your hard work in teaching us what works for keyword research, ranking relevancy, and updates with Google.

-BrendaMZ

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Recent Comments

41

I am so relieved now. I went to bed last night worried about getting external backlinks; this is the first write-up I am reading this morning. I had listened to two guys who categorically taught in their videos that new sites cant rank without backlinks. I have been totally worried and disappointed to the extent that I haven't written any content for my website as against the daily publications that I try to do. Thanks Kyle. As always, you have come to the rescue of the situation. I can't agree with you less. I can't afford to fail in this project because it's going to be very disastrous and shameful. I think I should just stop wandering about, at least for now. Much appreciation. Cheers!

True. I had the same worries. You have to start writing content, keep writing, and do your best, and later you get external backlinks to your site as you gain more domain authority. Yes, stop watching all of them. Ignore them because they were trying to get money from you. It's all these people talk about.

Cover your eyes and ears!

Yes, they wanted to make me pay for it. I am thankful that Kyle taught us that we do not need to worry about this. Google confirmed that it would not be helpful in the future. High-quality content comes first, as taught in these lessons here at WA.

Cheers! 👍

lol. honestly, I'm closing my eyes and ears to these people. I have now memorized what's most important. Thank you.

This is good information

Thank you for commenting.

Thanks for summing this all up nicely and clarifying a few things about Backlinks.

-Mike

Mike, thank you. It's not surprising because we see many experts advertising how essential backlinks are. They solicit people like us to pay them when it's not necessary. That would be a gullible expensive mistake.

Yep…and has been an item of confusion for me. Too many conflicting ideas/ thoughts around the subject.

-Mike

I agree. It's not wise to follow any of those confusing messages. Keep building content that's what you are doing. Have a great productive week.

Thank you Brenda!

-Mike

Good info to know. Thanks Brenda.

Hi Susan, Yes, indeed, it is good information to know. We must educate ourselves before making an expensive mistake.

Thanks Brenda, for the information about backlinks.

Now more than ever, we need to focus our attention on creating quality content and let Google search engine do the rest.

Have a pleasant day 😊

I agree with this completely. This is why this obsession with getting backlinks needs to cease. All SEO agencies and experts are obsessed with it and we get bombarded by that. Kyle proved we do not need to worry about this. I can't wait for Google to rely less on this so these experts can shut up. LOL

I always keep hearing, backlinks, backlinks, backlinks! and I was thinking that was a major factor in ranking my content and with the recent google update on the number of words for blogs to rank well which is under a 1000 words per article which make this even simpler I know now is to just keep writing good content and let SEO do the rest naturally, thanks for the read👍✨✨

Hi Ross, I agree. Thanks for commenting. I am following you. Thumbs up to you too!

I enjoyed your article thoroughly. Thank you for a well written and helpful article. Thanks.

Sure. I always make sure I cite my resources. I never strayed from that. I had good academic teachers who taught me well. I also insist that my students cite their sources in their academic papers.

I went to graduate school. I was in the Ph.D. program when I had to drop out medically due to my MS and my late husband dying from pancreatic cancer. I am grateful I did not go back. I would have been stuck with more student loans.

The whole point of the article is that people are obsessed with getting backlinks and will pay for them. I learned it is not necessary.

Brenda, I learned more about you tonight. You must miss your husband a lot especially at this time of year.

Thanks for sharing the link about Google suing the spammy company. It makes me happy to see bad people getting “punished.” I view getting sued as a form of punishment.

Sondra, thanks for commenting. My late husband has been gone for six years now. Yes, I miss him, but as years go by, my is getting much more manageable with my grief. I agree about "punishment." This is why we must do our due diligence regarding obtaining backlinks. The natural way is better.

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