Should I Focus on Getting Backlinks? Google Opines the Relevancy of BackLinks in the Future
Last Update: Dec 5, 2022
(Cover image: two hands with red nail polish holding a tablet with the Google search engine page in front of the tablet with the QWERTY keyboard).
Should I Focus on Getting Backlinks Now? Google Opines the Relevancy of BackLinks in the Future. Yes or No?
Barry's article got a confirmation from John Mueller at Google, who stated that in the future, Google would see backlinks as "less important for the Search Engine ranking algorithms."
We know that Google focuses more on high-quality content, and backlinks will "drop off a bit" as it figures out the whole purpose of a website. It goes on to say that linking will still be relevant to find pages. It's talking about internal linking. The scope of it is that backlinks over time "won't be much of a factor" as it is today. That confirms what Kyle was referring to 7 years ago in his blog post, where he believes then and today. His views have not changed.
Should I worry about BackLinks Now?
As a beginner, the answer is NO. You do not need to worry about getting backlinks. Do you need them to improve your DA authority? NO?
What helps is to keep producing high-quality low-hanging fruit long-tail keywords. Over time you will gain your DA, and eventually, people will give you backlinks naturally.
That means precisely what ParthaB said, "Now if your content is good, you will naturally attract backlinks over the long run. People want to share or link your content from their blog posts, perhaps someone on Reddit finds your post interesting and shares it, etc." that came from his response to the member.
Search Engine Land's Article
The Search Engine Land article further confirms this by telling us that we need to "stop obsessing about linking and focus on your content." I felt that the overall point of the article is that we need to try to focus on building content and letting the backlinks come naturally, as they will still be a factor for ranking. Over time, Google will rely less on that for ranking more on quality content. The answer is simple as that.
Go and create high-quality low-hanging fruit long tail keywords, let the backlinks come to you naturally, and as you gain more familiarity, you can seek out. I know another member here stated backlinks were essential and that we need to find them early on. Kyle's point is to continue to create high-quality content; let us not worry about anything else about all that.
I learned this the hard way. I became obsessed with getting backlinks. Like everyone else, I wanted them NOW. That is the wrong way to go. It does not work that way. And where did it lead me? Exactly as ParthaB said, I got wool over my eyes. I received a lot of spam emails from companies willing to give me their DA authority backlinks of 80 if I paid them $126 and that they would rank me number one in Google.
Google is suing an SEO Company that just did something like that.
Reading the article made me realize the errors in my thinking. I put a stop to this.
My main focus will be creating high-quality content and letting my site grow its domain authority.
Everything else does not matter.
Thank you, Prince Partha, Kyle, and DianeScorpio, for your hard work in teaching us what works for keyword research, ranking relevancy, and updates with Google.
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