Why You Should Promote Products at Different Price Points
That graph represents my Amazon Associates earnings for this month. The gray is clicks, the green is commissions.
On the left side, I had promoted a bunch of ebooks that were on sale for $1.99-ish. A lot of people clicked. A lot of people bought them. The payoff was small, but there were a good number of sales.
In the middle of the graph, everything dropped because we went on vacation and I didn't worry about anything on the beach, so I stayed away from business.
On the right side of the graph, I had very few sales, but they were larger items and that's where I made the most revenue. One item was several hundred dollars and resulted in a $37-ish commission.
Does that mean it's better to promote higher priced items? Not necessarily.
Smaller ticket items get more clicks, and therefore more potential that someone will buy something you weren't even promoting, which explains why I was able to sell a case of diapers early in the month from a blog about books.
Bigger ticket items are harder to sell, but it only takes a few buyers.
Over time, you want to promote both small and large items because one expands your pool of prospective buyers while the other increases revenue with just a few clicks.
And no matter what you're promoting, remember the first rule - don't promote junk! Serve your audience with useful solutions, or don't bother selling anything at all.
What's been your experience with multiple pricing levels?
Recent Comments
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Nice, Brandon. I think that you can create a funnel with low ticket products in the front end while you have high ticket products in the back end.
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Thanks for this great post, Brandon! You are right. You should always have a healthy mix of products to offer. Small and high prized!
Thanks man!