Why You Should Be Known for Something Good

bybrandonacox

2.9K followers

7 years ago

Technology changes rapidly. We've moved from 56k modems to artificial intelligence in a decade and a half.

Trends shift around a lot, too. Youtube is kind of hot, as is Facebook Video and Snapchat, but message boards? Not so much. Or at least launching new boards as a central strategy is a waste of time right now.

Even the rules of the marketing trade change a lot. I remember when the Federal Trade Commission first passed down the decision that all affiliate offers needed to be disclosed if they appeared at all to be a recommendation instead of an advertisement.

Marketers panicked.

You can't build a business on technology alone. And if all you do is ride one trend, you're going to struggle a few years, or even months, from now.

Here's what you can build a business on... you.

Your brand - the story people associate with you - doesn't change very fast at all, even when you try to make it happen.

Want to know about passive income? You HAVE to follow Pat Flynn. He's THE passive income guy.

Want to know about mid-ticket affiliate marketing and jv launches? You HAVE to connect with Matt McWilliams! He's "The Affiliate Guy." (At least, that's the name of his pretty awesome podcast.)

So here's the challenge...

1. Do more of what you want to be known for doing.

2. Do less of what you don't want to be known for doing.

3. Stay true to your values and the brand story you desire others to tell.

No matter what happens with technology, or trends, or the rules of the game, you'll have a far better business when you've been consistently building your brand over time.

Stay at it! And you'll be known for staying at stuff, at least!