What to Do When Someone Unsubscribes

17
2.9K followers

Obviously, building a strong email list is essential. And along the way, people will unsubscribe. It's inevitable.

If you have hundreds of thousands of subscribers, you won't pay a bit of attention, but when you have just thousands, or hundreds, or even dozens, it matters.

See, email is the most personal form of online marketing. It requires a lot of trust to be built. And that's why it always feels icky when someone unsubscribes.

So what should you do when someone unsubscribes?

Move on.

In fact, don't just move on. Value the unsubscribe. It means that someone who wasn't your target is giving you a slot to give to someone else who is your target.

But, what about when they accuse you of spamming them and you know you didn't?

Move on.

You'll never convince them otherwise. And when you try to convince them otherwise, you'll make it all a memorable experience for them.

As it stands, they've taken five seconds to clean you out of their inbox. Argue with them and they'll remember you and your phony "I'm not a spammer" story.

And here's the biggest piece of advice of all...

Don't just move on. Give it less thought than they did. Just don't worry about it.

Can it be that simple? Yep. It is.

Every great once in a while, you need to hear some negative feedback, but in the hyper-sensitive space of the internet, most of the people offering feedback don't have your best interests in mind. They don't really know you, or they'd never have unsubscribed to begin with, right?

Gain the most trust you can with the most people you can and keep on going!

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Recent Comments

18

Thank you for this great message Brandon. We just need to keep moving on and do the best .
Jerome

Bingo!

In my mind I've allowed a 10% unsubscribe rate so as long as its lower than that (its about 4-5%) I won't find myself cringing at the AWeber stats or cry myself to sleep.

Some people just don't know the value of what they're getting in their inboxes! Here's to better sleep!

when people unsubscribe just means they are not ready yet. No need to worry, care about the ones who stay.

That's a fantastic outlook on it!

Keep it flowing like a mountain stream...

That's a good way to put it!

Absolutely move on, plus clean out your mailing list on a regular basis. I clean mine out every 3 months.

Good point. I've done that too - increased my open rate big time.

Hi Brandon, move on. That is all it takes. Irv.

Yep! You right!

Indeed...move on...then...PRESS ON!

Good word!

Great message Brandon it really is that simple move on

So true - thank you!

Great message.....I'm now well prepared!

Awesome!

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