Vision is a picture of how things could be. In terms of managing a blog, it's a matter of envisioning a fully mature, developed website and community.A lot of bloggers start out with a great idea, but ideas run out of steam without vision. So, more than a cool domain name and niche concept, you need a picture of how your blog will develop over time.I would express my vision for my primary blog this way:I envision a blog that influences thousands of people who aspire to live and lead with hope a
There are forces bigger than you that you just can't mess around with. Don't believe me? Try to stand still in a tornado. You can't, individually, control the stock market, the economy, or the advance of technology. But you can, in the face of change and obstacles and competition, be dauntless. That is, you can decide to continue to act in faith and not fear.Some of the greatest businesses have been built during recessions. Others have managed to sneak past giant, unsuspecting competitors with
When you're selling something more substantial in size and scope than a product one could buy in a store - such as coaching, or consulting, or membership in a mastermind group - it takes more than a simple mention.It usually takes a sales page with a pitch, a letter, to help buyers understand the value of it.Lately, I've been reading a lot from Ray Edwards, one of the highest paid copywriters in America. In fact, he wrote a book you can find on Amazon called How to Write Copy That Sells. (And i
Selling to the crowd looks like this:Here's my website! I'm recommending a lot of great products. Go ahead, buy one! You know you want to! You've got money. I've got links. We've got a deal!Serving your community looks like this:Hey, I built a website to help guide you to make a wise decision about your next step. What do you need? What do you really need? Okay, I've got that. You're welcome.It's about them.
It's unfortunate that web copy runs so long vertically. What I mean is, people read more by scrolling. It creates the illusion that the flow of thought is always line-after-line, downward.The fact is, web copy runs more like a timeline through people's minds. Each element of a blog post is like another dot in a dot-to-dot puzzle. And after each dot, the reader is asking, should I bother finding the next dot?In other words, the title's purpose is merely to get people to read the first line. The
I run a niche site in the Christian books niche. I'm mainly compiling lists of my favorite books on a variety of subjects. Tonight I used the SERP Iphone app (handy, by the way) to check up on some of my pages and found that they're climbing!Here's a screenshot...Keywords work, as do numbers in the titles (10 best books on... etc.). Keep climbing!
If not, nobody else will either. Here's the thing about persuasive writing / selling / pitching / speaking... You have to be convinced that what you're pouring out is both true and valuable. So much so, in fact, that you can confidently and passionately share it.Writing persuasively requires that we write and produce content with conviction. When it comes to pushing a product, you must be convinced that it really will live up to the promises you're making about it. You can a quick buck over-sel
I've been a web hosting customer for a long time. I've used most of the big names in hosting at least once (Hostgator, Dreamhost, Bluehost, MediaTemple, Lunarpages, and more). Some are pretty good on the tech aspects while others are decent on the customer service end.With the exception of two really big sites (one requires dedicated hosting and the other is on a good VPS), I've finally made the move to shift ALL 14 of my other active projects over to SiteRubix, including my main, twelve-year-o
I love this, from John Maxwell...The thing about respect is that you should show it to others, even before they have done anything to warrant it, simply because they are human beings. But at the same time, you should always expect to have to earn it from others. So true. Respect people before they've earned it. Before you know anything about them. But always seek to earn the respect of others.That's good business. It's good leadership. And it's good life stuff!Don't stop building relationships.
I had a little help from my Lego friend writing this post... The other day, I dug up an old blog post and re-worked it on my main personal site. I basically gutted and destroyed it and re-built it from the ground up like an old house. I changed links, fixed grammar, added subheadings, made it three times as long, and re-released it with a new title and new url at the front of my blog. The original posting date? July 1, 2005.Man, I'm old! In the last twelve years, I've launched and built quite a