If you're like me, your blog and your email list overlap somewhat, but they're still two pretty separate things. I offer my newsletter subscribers more and different content than my blog readers. The problem is, potential subscribers don't know what they're missing. And that's the beauty of an archive page, like this one:https://brandonacox.com/news/On that page, I have my subscription form, my latest campaign, and links to archives of previous campaigns. So after I've sent the campaign, I have
Why is reaching all of your goals a problem? Because...The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. —Michelangelo BuonarottiI believe that all of us have an autopilot mode. On autopilot, we just stay the course. We do what seems to keep us alive, and little else. It's mediocre. It's adventureless. But it's safe.And then there is the mode in which we kick ourselves out of autopilot and stee
The growth of email users and their frequency of use is incredible... The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source). The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. That number is forecasted to grow to 254.7 million by 2020. (Source). Most people are email addicts. Nine out of ten (91%) of e-mail users check their email inbox at least once a day. Seven out of ten (72%) check it at least six times
If you and I were to meet for coffee and I were to ask you this question...Based on your experience, what is one important trait I should develop in my life to be successful?How would you answer? Or how about...What is one skill you think every recent high school graduate needs to start developing today?You have answers to questions people are asking. You have especially good answers to the questions that strike at the heart of your own passions and interests.Now here's a harsh reality... you a
There's a good new book out called Essentialism, by Greg McKeown. You've heard of minimalism no doubt, and the concepts are very similar. Essentialism is summed up this way:At the most basic level, an Essentialist gives themselves the permission to stop trying to do it all, so that they can focus all of their energy and time on the things that truly matter. In a world that demands more and more of you every day, this is a rallying call to learn how to start saying no.So, who needs some of that?
For blogging, for business, for ministry, for leadership of any kind, humanness is sorely underrated. I love this, from Guy Kawasaki's The Art of the Start...Call me a romantic, but it’s much easier to evangelize a product that’s rooted in human values. If you agree, here’s how to achieve this: TARGET THE YOUNG. No matter who buys your product, targeting young people forces you to build a human brand. I have no data to back this up, but it seems that lots of old people are buy
When you're learning something new, especially something the size of a career or a business, it's tempting to check out along the way until you thoroughly understand every detail of what you're learning.But there is tremendous power in purposely inviting a bit of sensory overload. To put it another way, it's useful to drink from the fire hydrant - to bulk up on resources and knowledge and then, diffuse that knowledge over time. Consider that the average college graduate will spend four or five
We are all stewards - managers of the time we have. You and I get 168 hours in a week no matter who we are.So when it comes to building a business, or a life, for that matter, every minute is extremely valuable. It's very easy to spend our time doing things that produce and reap no real value. The internet is filled with "easy" ways to make money by "surfing" or "clicking" or "filling out surveys," etc. The problem usually is that when you get to the end of an hour, you feel you've wasted a lit
People who are successful generally have goals. People who aren't, don't. Study after study proves this. But as James Clear recently wrote on his blog, Warren Buffet actually recommends you have two lists.His recommendation is simple.Make a list of the top twenty-five things you want to accomplish. Then, circle the five most vital. Put those five goals on a "definitely do" list and the other twenty on an "avoid doing at all costs" list until you've done the other five.Pretty clever. Read James'
Respond to comments.Simple enough, right?Growing your blog's community is a matter of helping people feel connected to your blog, and sometimes even to each other.And there are a few simple ways for doing this...1. Respond to people who leave comments as often as possible. Don't stress over it, but be reachable via comments. 2. Interact with people who share or discuss your content on social media - in Facebook posts, on Twitter, etc. (You can search Twitter for your domain and it will show you