Posts by Brandonacox 86
I've been in digital marketing for over a decade, but I've always worked for others, building lists, websites, and social media profiles for the companies and people for whom I've worked. And I LOVE having served in that way. To extend the life and voice of someone else who has a great message is a great privilege.I had piddled around with affiliate marketing, promoting a link or two here and there. In 2016, I made $363.78. All year. Around Black Friday of last year, I stumbled on Wealthy Affil
I started preaching when I was eighteen years old. I wondered at the time, who would want to hear what I have to say?A year later when I was nineteen, a church asked me to become their pastor. And I thought, who would want me to lead them?A little over a decade ago, I started a blog. But I did so amid much self-doubt as I kept asking myself the question, who would want to read what I have to write?Six years ago, my wife and I started a church and I wondered, who would want to come?But guess wha
Some people write books, because writing a book seems like such a success-oriented thing to do. Others start blogs because they hear that blogging can make you rich and famous. And then there is social media with its promise of celebrity-making for the average people who don't live in Hollywood. The problem is, too many people are dabbling. We're hoping that one trick, perhaps undiscovered by all the other hopefuls like us, will pay off with instant fame or fortune.And it can. Some people have
Yes, but probably not as much as you think. When it comes to online marketing, there's this delicate balance that is hard to strike between investing into your business and earning out of your business.This is true with any business, of course, but with digital marketing, there is actually the possibility of spending almost nothing and earning huge profits. But even with the possibility of higher profits, going cheap and trying to do everything for free may still not be the best option. It's al
I had a hamster once. His name was Bart, and he lived about three times as long as the average life expectancy of hamsters. I have a theory... it was the wheel. Which is like a tiny treadmill, right? One thing I never did for him, but always wished I had, was create an awesome network of tunnels. Like this one...The more I learn about digital marketing, the more I'm convinced that building hamster tunnels would've made good practice. Marketing is essentially drawing someone's attention to a tim
I live in Bentonville, Arkansas, where Walmart just made big news this week with the announcement that they're building a new headquarters just a little east of where the current buildings sit.It's a big deal because it changes the face of the town. Their slight shift eastward will affect retail, real estate, and traffic all over the area. Jobs will be created in the process and the economy will only grow, barring the unexpected.You have a headquarters, too. Or at least you should, if you don't
If everybody jumped off the Empire State Building... after a while it wouldn't hurt so bad! We're taught a piece of conventional wisdom from a rather young age that I've come to see as quite flawed, at least when it comes to entrepreneurship:Don't do what everybody else is doing.There are just too many blogs around. Why would the market support another one?Everybody's trying to speak into this space. Why would my voice matter?The big guys are all doing this so well. Could I really compete?But h
If you're starting or running an online business, you're definitely going to be marketed to by lots of smart people with amazing tools and helpful resources.I'm one of those guys. I have a resource page - a few of them, actually. I send emails almost daily recommending blog posts, educational opportunities, and software packages.I'm also a consumer of resources. I've paid for plenty of stuff. And I believe, if you're a serious entrepreneur, you should pay for some things.You should buy wisdom a
I sent an email out early that, six hours later, has an open rate of 4.7% (my normal is over 30%). Furthermore, it's very likely I will be deleting over 2,700 emails from my list next week.WHY IN THE WORLD WOULD I DO THAT?Because email is personal. And email is about engagement, not mass.If 2,700 people are on my list, but never open, never click, probably don't want to read what I'm sending, and actually cost money in terms of my list management platform subscription, then it's better for me a
Technology changes rapidly. We've moved from 56k modems to artificial intelligence in a decade and a half. Trends shift around a lot, too. Youtube is kind of hot, as is Facebook Video and Snapchat, but message boards? Not so much. Or at least launching new boards as a central strategy is a waste of time right now. Even the rules of the marketing trade change a lot. I remember when the Federal Trade Commission first passed down the decision that all affiliate offers needed to be disclosed if the