Let Potential Subscribers Know What They're Missing
If you're like me, your blog and your email list overlap somewhat, but they're still two pretty separate things. I offer my newsletter subscribers more and different content than my blog readers.
The problem is, potential subscribers don't know what they're missing.
And that's the beauty of an archive page, like this one:
On that page, I have my subscription form, my latest campaign, and links to archives of previous campaigns.
So after I've sent the campaign, I have a good spot to send traffic from social media and other sources to see what they're missing.
Some email marketing providers offer an archive link for this purpose, but I like doing things the hard way.
Just a tip.
Recent Comments
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This is pretty awesome, Brandon! I've been trying to think of a way to balance displaying the extras included in signing up for my newsletter and just generally marketing for folks to sign up. This is a great tip!
Thanks so much!
Good Morning!!!
I actually just subscribed to your newsletter, Brandon.
I was about to read the info on Peak Performance, but I had to remind myself that I wanted to finish writing my blog from last nignt, so I'll have yo save that for later. I almost got sucked in, lol.
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Thanks for sharing Brandon , very well 'Described'.
Definitely!