14 Vital Facts About Email Marketing

18
2.9K followers

The growth of email users and their frequency of use is incredible...

  • The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source).
  • The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. That number is forecasted to grow to 254.7 million by 2020. (Source).
  • Most people are email addicts. Nine out of ten (91%) of e-mail users check their email inbox at least once a day. Seven out of ten (72%) check it at least six times a day. (Source).
  • Gmailhas over one billion active users as of February 2016. (Source).
  • Consumers have an average of 1.8 accounts per user, and US business users have an average of 1.2 accounts per user as of 2016. (Source).
  • Subject lines still matter. Nearly half (47%) of e-mail recipients choose whether to open e-mails based on the subject line. (Source).
  • Consumer email accounts make up the majority of US email accounts in 2016, representing 79% of US mailboxes. (Source).
  • Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Source).
  • The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016.
  • Your e-mail subscribers spend more than other customers. 83% percent more, in fact. The lesson? Get your customers subscribed to your email list! (Source).
  • According to August 2016 data from the ecommerce website personalization provider Barilliance, the best retargeting conversion rate happens when the first retargeting email is sent within an hour. (Source).
  • More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. (Source).
  • E-mails give you one-on-one access. The average American has 3 e-mail accounts. Even so, 78% of people receive most of their marketing e-mails directly into their primary personal email account. (Source).
  • Email turns coal into diamonds. For every dollar invested in email marketing, the average return is over $40 ($44.25, to be precise). (Source).

In other words. Start a list. Start multiple lists (using segmentation). And use it wisely.

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Recent Comments

18

Thanks for sharing; this is great information!

You're quite welcome!

Good stuff we can use.

Thanks for the Facts, Brandon. This gets Bookmarked.

Keep it coming; I need the Facts..

Will do, sir!

Very wise to have several email lists! Thanks for sharing Brandon.

Thanks sir!

These are all valid points and we all must acknowledge them to succeed in our email efforts.

Yes, very true.

Wow, very interesting facts Brandon. Thank you for sharing them with us.
Jerome

Definitely!

Nice piece of information. Thanks for sharing.

Definitely, you're welcome!

Very interesting. Thank you.

You're quite welcome.

I was an e-mail addict back in 1988 when it was introduced Brandon!

Haha, me too, actually. I remember when it was more of an inter-office electronic memo system.

Thanks for sharing, Brandon.

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