What To Do When You Cannot Find a Target Keyword
Writers block is something we all experience from time to time. However, have you ever had problems coming up with a good target keyword for your website post? You might draw a blank or just cannot find a good enough keyword. What should you do next?
WRITE YOUR CONTENT WITHOUT ONE
Though keywords are important for the rankings of your content, you do not always need to use them to get highly ranked on Google. I realized that may sound backwards to the training you have received here, but it is true. Even Kyle says so in one of his Bootcamp videos.
Google does not rely solely on your target keyword to know what your content is about. This is another reason why you no longer need to place your keywords into the Keywords Meta Tag in the All in One SEO Pack area under the WordPress editor.
When Google indexes your pages and posts they index every word and image alt tag text you publish. If this complete content does not contain your target keyword, Google will still know what your content is about based on all of the other words.
By just writing your content naturally and conveying the topic of your article, you will be supplying Google with plenty of other types of keywords called LSI. It is because of these keywords that can allow you to rank on Google page 1 without a target keyword.
If you would like a more detailed explanation of LSI (Latent Semantic Indexing) Keywords, you can click the link above. But because Google indexes all of your content, as well as all comments you receive, it can still rank you highly when justified to the search query.
GOOGLE PAGE 1 WITHOUT MY KEYWORD
I have a several pages and posts that are ranking on Google page 1 without the use of my target keyword. Like I said above, Google will rank you in the search results based on the search query. People can still find your pages and posts without searching your keyword.
Because of my entire content filled with LSI keywords are indexed, Google will find my content when relevant to what is searched for. At the below link I show you several examples of how this is possible and what Google is actually using to rank me.
So what do I do when I cannot come up with a target keyword? I just start writing my content without it and I do not immediately publish my content when finished. The reason for this is because I just may happen to have found a keyword and will still be able to add it to my content.
But if I should still not find a good enough target keyword, I will just publish the content when ready. If down the road I happen to find a good keyword I will just add it to my content WITHOUT removing any already indexed content.
It is never a good idea to delete much content from your already indexed pages and posts because you might be deleting the content that Google is using to rank you on page 1. Always add to indexed content, don't delete any.
I hope this information has helped to put you more at ease in the creation of your content. If you are stressing over not finding a good enough target keyword, just write your content without it. Google will still index and then rank you. Leave all questions and comments below.