Writers block is something we all experience from time to time. However, have you ever had problems coming up with a good target keyword for your website post? You might draw a blank or just cannot find a good enough keyword. What should you do next?

WRITE YOUR CONTENT WITHOUT ONE

Though keywords are important for the rankings of your content, you do not always need to use them to get highly ranked on Google. I realized that may sound backwards to the training you have received here, but it is true. Even Kyle says so in one of his Bootcamp videos.

Google does not rely solely on your target keyword to know what your content is about. This is another reason why you no longer need to place your keywords into the Keywords Meta Tag in the All in One SEO Pack area under the WordPress editor.

When Google indexes your pages and posts they index every word and image alt tag text you publish. If this complete content does not contain your target keyword, Google will still know what your content is about based on all of the other words.


By just writing your content naturally and conveying the topic of your article, you will be supplying Google with plenty of other types of keywords called LSI. It is because of these keywords that can allow you to rank on Google page 1 without a target keyword.

https://my.wealthyaffiliate.com/training/latent-semantic-ind...

If you would like a more detailed explanation of LSI (Latent Semantic Indexing) Keywords, you can click the link above. But because Google indexes all of your content, as well as all comments you receive, it can still rank you highly when justified to the search query.

GOOGLE PAGE 1 WITHOUT MY KEYWORD

I have a several pages and posts that are ranking on Google page 1 without the use of my target keyword. Like I said above, Google will rank you in the search results based on the search query. People can still find your pages and posts without searching your keyword.

Because of my entire content filled with LSI keywords are indexed, Google will find my content when relevant to what is searched for. At the below link I show you several examples of how this is possible and what Google is actually using to rank me.

https://my.wealthyaffiliate.com/training/how-to-rank-on-goog...

So what do I do when I cannot come up with a target keyword? I just start writing my content without it and I do not immediately publish my content when finished. The reason for this is because I just may happen to have found a keyword and will still be able to add it to my content.

But if I should still not find a good enough target keyword, I will just publish the content when ready. If down the road I happen to find a good keyword I will just add it to my content WITHOUT removing any already indexed content.

It is never a good idea to delete much content from your already indexed pages and posts because you might be deleting the content that Google is using to rank you on page 1. Always add to indexed content, don't delete any.

I hope this information has helped to put you more at ease in the creation of your content. If you are stressing over not finding a good enough target keyword, just write your content without it. Google will still index and then rank you. Leave all questions and comments below.

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Wkivi78 Premium
lynnb and i are often doing this, we write without a keyword and add and amend as we go. if we dont, we often loose our focus and and loose the content
sometimes we need to follow our own rules to succeed glad to see we are not the only ones
thank you
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MozMary Premium
Great post Robert. Some niches don't even do so well for keywords either in the keyword tools at times. I've certainly seen google simply reward content with no keywords. Seen Nathaniell and Kyle both agree on that too. Yet neither of them go without the strategy either lol, I like the way you keep an eye out for one :D
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phakacha8 Premium
Hello Boomer, as always you carry the readers to the destination where you want them to be, and of course with solid value and something to think deeper.

Well, this blog is meant for the advanced group and dunno if AM eligible.

But whatever the case, AM catching you up and THANKS for instilling a never thought idea.
I have to keep writing when there's no specific keyword to title tag.

Cheers!
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Stella2 Premium
Thanks, Robert, and great points.

I recently had that experience of not being able to find a good low-competition keyword. But I went ahead and wrote a good piece of content anyway. It is relevant to my blog, helpful to readers, and definitely not fluff, so I'm hoping it will still make the cut.

I also recently had someone find an article using a relevant keyword different from the main one that I targeted.

Yes, I agree with this, for sure. :-)
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bpais1 Premium
Good advice, as always, Rob!

It makes me feel better since a percentage of my posts contain few, if any targeted keywords.

But, I truly enjoy writing articles to express the passions I have for my gardening niche.

And, I sneak in some relevant affiliate links, too, that may not be "formally reviewed." Of course, I always add supporting text to explain why the linked products are a "must have" for the avid gardener.

Jim
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boomergp08 Premium
Thank you Jim. There is a reason why it is said that "Content is King" and that is because informative content is the number one factor in getting traffic and rankings.

Keywords do help greatly but Google does not rank you solely on your keywords, nor do they need the keyword to know what your content is about.
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CarolMeador Premium
Great post, Boomer. Thanks for this important info. I have not experienced writer's block yet, but have had some difficulty finding a great keyword for the latest post I'm working on. I am going ahead and using the keyword that best describes my content even though the number of traffic isn't quite up to 30. Would you suggest that I write the post without one, or go ahead and use it even though it doesn't quite meet Kyle's guidelines?
Thanks. Carol
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boomergp08 Premium
You are welcome Carol. If the keyword best describes what your post is about and does not meet Kyle's guidelines, definitely use it. Getting the content published is more important than finding the most perfect keyword.
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CarolMeador Premium
Thanks, Boomer. I agree with you. Carol
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Jim-Bo Premium
I'm assuming you'd just write first, and if you can't come up with keywords, just give it a catchy title...in other words, write for humans and "not" to get ranked...

I've noticed that some of my content, even though not ranked for keywords in my title and first paragraph, has ranked page 1 position 1 for the tags I've used...which proves the point you're making about LSI keywords.

Google seems to be smart enough to know what we're talking about. And obviously, the longer the post, there will naturally be more LSI keywords we hadn't thought about when writing.

That's why I agree, it's better to just write than to be bogged down by finding keywords.

Great post, Robert...
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boomergp08 Premium
Yes. Though I do search for a keyword to base my posts on, if I cannot find one, I write the content anyways because I write it for people and not Google..

Post tags definitely help with rankings and contribute to the multiple LSI keywords appearing in our naturally written content. Because of this Google is quite aware of what our content is about.
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SWhitley Premium
Thank you for the great advice. I often select my key words and then find myself off in a different direction when beginning to write. Perhaps writing first and thinking of key words more targeted to my blog would be easier.
Great information and I will be going to give it a try.
Sanders
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boomergp08 Premium
Yes, that has worked for me sometimes. Even Kyle does this at times when creating his content. The one thing most people seem to forget is that it is your content, not your keywords alone, that will get you traffic and rankings.
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SWhitley Premium
Content is just a whole bunch of keywords strung together in a way that maked sense.
Sanders
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boomergp08 Premium
Exactly!
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EdwardLarry Premium
Hi Robert too many keyword isn't a good idea, although writing articles your title does need keywords because the ranking is better remember indexing. Is after getting ranked also do you use SitContent here my friend.
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boomergp08 Premium
Yes, it is important to have your keyword in your title but it is not mandatory, you still can get ranked on Google page 1 for keywords you never even targeted.

Google ranks you based on your content first and then considers your keywords. Your content can be found and ranked on other keywords that people are typing into Google, because Google will find these keywords elsewhere in your content.

So for those times when you cannot find a good enough keyword, it is better to publish your content without it. It is your content, not your keywords, that will attract traffic and rankings.

Like Kyle says in his Bootcamp training on keywords, "not all of your pages and posts will need to target a keyword."
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Lucknowian Premium
Wow....just wow....I had this same question today and behold I found this post!

For e.g. I wanted to write a post today about 'Which Classic Fairy Tales Feature Elves'. (think the Elves and The Shoe Maker etc)

But the keyword results were horrible with less than 10 searches.

To me that just didn't make sense. I felt as if I would be robbing the world of a great post on which classic fairy tales had elves as a main character!

Just because of a keyword! or words.

Now I am going forward and write it!

Thanks Boomer!

Ravi
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boomergp08 Premium
Yes Ravi. Just go ahead and write the post, even with the keyword that has less than 10 searches. If it is a good story, publish it.

Your content will be ranked based on the content first and your keywords second. Content is King but I equate the keywords as the Queen.

If you find a great keyword later, just go back and add some new content that includes the keyword. Adding content to existing content is always a good thing.
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JamesJB Premium
What an extremely helpful post, Robert. Very informative, to say the least.

I have had cases where I wasn't quite sure about which keyword to use after pulling my hair out trying to find a suitable one, and eventually, I just didn't worry too much about it...

Many thanks for this.

James
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boomergp08 Premium
You are welcome James. The informative and conversational quality of a websites content will always go farther for higher rankings than any one keyword. This is why "Content is King".
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JamesJB Premium
Words coming from a veteran in this complex field are good enough to be engraved in stone. Many thanks once more, Robert.
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boomergp08 Premium
My pleasure James.
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PhilipC1 Premium
This is very helpful indeed. In exposing online scams, ideally and obviously, I want my post to land above or very near the scam site url I am writing about.

But, sometimes, the sites name (part of my keywords) - Google will not target per my keywords, no matter how much I reword it.

What then? Just write the post and let it be indexed on a page that does not have the site located there?

I probably just answered my own question but it would be great to hear your thoughts on this. Thanks.
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boomergp08 Premium
It is possible to be near the scam site. But you are going about rankings the wrong way. You are trying to get Google to rank you highly based solely on your keyword.

You should be concentrating more on the quality of your ENTIRE content and make sure that it fully explains the scam product you are reviewing.

You need to give in depth insight into the pros and cons of the product and tell your readers the answers they would be asking about the product.

Then you need to get a lot of relevant ongoing and engaging comments. Getting lots of comments will really help to push you up in search results.

When Google sees that your content is informative, getting comment interaction, and created for the benefit of the reader and not to get rankings, then they will rank you higher.
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PhilipC1 Premium
Thank you. I am fortunate enough to land, of late, all posts on page 1 top because I go for 0 qsr. Since most of the sites of late have 0 traffic (I know it sounds biszare), and because the sites are new, they are getting new and good traffic.

Comments could be better but usually get some most days but yes comments could be a lot more per effort.

I will absolutely improve the quality of the posts based on your advice and less obsession with keywords, so yes, I am too keyword obsessed lol.

Thank you very much and I will definitely remember your advice Boomer :-) .
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boomergp08 Premium
You are welcome.
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PhilipC1 Premium
This is very helpful indeed. In exposing online scams, ideally and obviously, I want my post to land above or very near the scam site url I am writing about.

But, sometimes, the sites name (part of my keywords) - Google will not target per my keywords, no matter how much I reword it.

What then? Just write the post and let it be indexed on a page that does not have the site located there?

I probably just answered my own question but it would be great to hear your thoughts on this. Thanks.
Reply