How to Rank on Google Page 1 for a Different Keyword

Last Update: April 07, 2019

Though keyword research is an important part of your content creation, it is not the most important part. Creating an in depth, easy to read, informative piece of content is the most important aspect, because this on a whole is what Google will rank you for.

GOOGLE RANKS YOU ON CONTENT

The job of Google is to display the links to website content that best answers the keyword query typed into the search engine. A person can still find your website without searching for your target or focus keyword. I will show you what I mean below.

Last month, March 2019, I wrote a blog on my LegitimateJobFromHome website called, Baseball Affiliate Programs - My Top 4 MLB Favorites. My focus keyword was Baseball Affiliate Programs. Other than the title it was in my content of 2,762 words three times.


As you can see in the image above my focus keyword is a low hanging fruit variety. It has a low but acceptable Monthly Searches of 48, a QSR of 23 and an SEO rating of 97. I should be able to get on Page 1 in another few weeks.

As you will see in the image below I am currently ranking on Page 3 in fourth position, I was in 8th position a couple of weeks ago. I may not be on Page 1 of Google for my focus keyword yet, but that doesn't mean I am not on Google Page 1 for another related keyword.

PAGE 1 RANKING FOR ANOTHER KEYWORD

Too often I see new members and some not-so new, obsessing over how often to use a perfect keyword for ranking them on Google Page 1. If you want to get there you need to stop trying to focus so much on your target keyword and start providing informative content.

This is one reason why long-form content of 1,700 words and up will rank higher. Content like this most times than not are providing a lot of in depth content, answering the questions people type into search engines beyond your focused keyword.

I decided to see what would happen if I took my focus keyword and added the word TOP before it. As you can see in the image above the keyword Top Baseball Affiliate Programs was one of those <10 Monthly Searches and Traffic variety with QSR 18 SEO 90.

A general rule to follow is to not use a keyword with less than 10 (<10) monthly searches and traffic as your focus keyword. But not using it does not mean you will not rank for it. As seen in the image below I am ranking on Google Page 1 in position 9.

If you were to go to my website and read this post, absolutely nowhere does the keyword Top Baseball Affiliate Programs appear in my content. I do have the word TOP in my title but it is not even connected to my focus keyword of Baseball Affiliate Programs.


I tried a slightly different keyword again. As seen in the above image I did a Jaaxy search of my focus keyword with the word BEST in front of it. This time the word BEST does not even appear in my content or my title either. Again it was a <10 keyword, QSR 4 SEO 90.

Even though the keyword Best Baseball Affiliate Programs does not appear anywhere in my post, my in depth content answers that keyword query. And as you can see in the image below I am also on Google Page 1 in 9th place.


RANKING FOR OTHER KEYWORDS

What I have shown above is proof that you can rank on Google Page 1 for different variations of your focus keyword, even if you did not use that exact keyword anywhere in your content. Why did I rank on Google Page 1 for these keywords?

It was my in depth content providing enough information to answer these keyword queries. I even did a Google search for Top 10 Baseball Affiliate Programs. Even though my post title does not say "Top 10" but rather "My Top 4" I was still ranking on Page 1.

As time goes by and I continue to climb the ranks from currently Page 3, there will be even more different varieties of keywords I will be ranking on Google Page 1 for, which are not actually in my content. So do not get upset if you do not rank high for your focus keyword.

Eventually your content will begin to rank higher for your keyword and in many cases maybe ranking on Google Page 1 already for another different but relevant keyword. The best place to find these other keywords is in Google Search Console, see below image.

As I explain at the link below, you can go into Google Search Console (GSC) and find the keyword queries, that your website content is ranking for. Then to help boost your rankings you will want to find a way to naturally add these keywords into the appropriate content.

How to Rank on Google Page 1 WITHOUT a Target Keyword

Do not stuff these keyword queries in but rather write new content to support you adding them to your existing content so it reads naturally. - If you have any questions or comments on what I have shared here, leave them below.

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tokzkie824 Premium
Yes, it's true and in my case aside from the fact that my focused keyword was ranked in page 1, my subcontent also ranked in page 1 both in Bing and in Yahoo. This is very possible that if you have a lenthy and informative contents, you get ranked in google more than once. This is very helpful, goof job.
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boomergp08 Premium
Thank you. Long form content will always rank high in Google search results for many other keywords it contains. The more content you give Google to index the better your odds of ranking high in the SERPs.
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EddySalomon Premium
Great article Rob. Something I learned many years ago is now to get fixated with one or two keywords I optimized my article for. I use to search Google for that one or two keywords. And I would get frustrated I wasn't ranking. But then when I went into search console and looked at the page and saw that it was getting traffic but it was from keywords I didn't purposely optimize for but Google though the the page was relevant based on the long article I wrote.

So folks really have to realize your article can rank for many other things you didn't optimize for. Use search console to check what type of traffic you're getting rather than just googleing the one or two keywords you have in mind. You'll be happily surprised.
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boomergp08 Premium
Thanks Eddy. remember in my second year here shortly after starting Bootcamp, I watched a training video on keywords by Kyle. Before he started explaining how to do keyword research he did a quick report on why you should put so much emphasis on finding the perfect keyword.

In a nutshell I remember him saying that "not every page and post on your site is going to need a keyword" and that writing content is the most important part. Then he went on to say that Google is going to index your entire content and will find keywords within it.

That was an eye-opener for me and now I do not spend a lot of time trying to find that perfect keyword. I do find a good one and just write very informative long-form content. Then after a few weeks I check Google Search Console and see which keywords I am ranking for. Most times I find ones I am not optimizing for.

Then I try to find a way I can add those keywords into my content naturally, most times by adding additional content to support that particular keyword. Using GSC is a great way to help us to better optimize our content well after it has been published by giving us insight into which keywords we are ranking for.
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EddySalomon Premium
That's exactly what I do now too. Most of my reviews have sections in them I discovered by looking at search console and seeing the random things Google was ranking my articles for.

So I totally agree with you and how I approach keyword research. I'm not as overly concerned with the exact numbers anymore.
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KayOSmith Premium
This is great information! This will help out so much! I would go on Jaaxy and look at different variations on how I would use the keyword and would end up finding a bunch of different ways of using it, but would usually only pick one. Thank you so much for this! It should make the writing process more natural :)
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boomergp08 Premium
You are welcome. It is all about content and less about keywords. Google will rank you more if your content answers the keyword query of others more so than the keyword you choose.
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Marley2016 Premium
Rob,

Your blogs are always amazing for me I try to make sure I read
them all! Unfortunately, I might have missed a few over the past
couple of months working on my websites. The information
you provide is so valuable I use many of your blog's post to
reference my audience to show them what is possible with
working online!

Thank you again for providing me with even more great
information that will help me with my own research and
content writing.

Susie ::))
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boomergp08 Premium
You are most welcome Susie. Though I am happy that my blogs and tutorials have helped many here at WA, they should only be read when members have the time. Working on your website should always come first. But I am always pleased and willing to help when I can. :)
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derekmarshal Premium
We rank for absolutely everything we write that forms a commonly searched for phrase.

I made a joke in an article on SEO...("Where is the best place to hide a dead body?

Page 2 of Google)


Yup...

I rank for "where is the best place to hide a dead body?"

That phrase used only once, obviously!
No H tags, nothing seo'd for that phrase (or topic!) stll...ranking fro it!
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boomergp08 Premium
That's awesome. LOL

Yes Google ranks us for everything we write in our content
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BobMargroff Premium
Thanks Rob, I was wondering about whether or not it was possible to rank high on Google, even though my target keyword weren’t doing it for me.

I usually don’t worry about it as I do my best to write quality content as many of us here do. My only hope is that it truly does meet the standards and will rank regardless.

Great article!

Bob
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boomergp08 Premium
Google doesn't rank your content on just your target keyword. Google ranks your content based on how well it is written and how well it answers the questions people search Google for that relate to your content. Ranking for your target keyword is only 1 way out of several that Google will rank you.
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Uwayguy Premium
Just what I needed to read today. I am starting to get it. All of my articles have been ranked on Google but I don't understand where or what that really means. I tried to join GSC but can't figure it out. I have just started from scratch a month ago and I'm not as young as I used to be. Oh well, no rush, it will all come with time. Thank you for a great article.
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boomergp08 Premium
You are welcome and yes, there is no rush. Things will begin to come together as time moves forward. Just keep moving forward in the training and write content as if you were sharing information with a good friend.
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CandP Premium
That's great information, Rob, thank you. We have been really focusing on our content recently and our unofficial minimum word count goal has crept up to 2,000. And it seems to be working as many of our posts are ranking more quickly including for keywords other than the principle keyword.
Colette and Philip
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boomergp08 Premium
You are welcome and that is great to hear. Keep up the good work and may you continue to see better rankings.
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ERichardson1 Premium
Good morning my friends you're absolutely correct in your previous statement however my average blog that I post on my website is usually between 4 and 500 Words and my posts are index the point being is quality content it's what's important I always put the keyword within my title and at least a couple times throughout my article the article is index May Prosperity be with you you're free to check out my articles on my website anytime that you want my website is weightlifting for a beautiful world may Prosperity be with you
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boomergp08 Premium
Thank you and you are welcome. Quality content is always more important than keywords and is why Google ranks us on how helpful our content is at answering the queries of those who search Google.
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ERichardson1 Premium
this is one of the things that Kyle has always trying to impress on our minds good quality content do the necessary research write content that will truly help people not just fill up space may you have a most beautiful Sunday my friend with lots of peace love and happiness
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boomergp08 Premium
Yes, I agree and Kyle does always impress upon us this. Have a blessed day.
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suzzziq Premium
I agree with you, Robert:) I believe that creating quality content is the major key in the ranking algorithm. I have seen this from my own experience:). Thank you for sharing!
Blessings:)
Suzi
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boomergp08 Premium
You are welcome Suzi. Informative and helpful content is the key first place player when it comes to rankings. Keywords come in second place.
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LKick Premium
Wow, thank you. I have been sticking to the 1,000 word format and now I see I should be increasing my content. I'm just getting this writing thing down, but my new focus will be to increast my content and it will be relevant to the subject. You have given me something to work on. Linda
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boomergp08 Premium
You are welcome Linda. When I first started writing content it was about 1,000 words too. But then I learned to just write my content in a more descriptive conversational way. This helped me to add the extra wording and still have it read naturally and not like I was adding content for the sake of increasing my word count.
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MElumir Premium
thanks for the info sir.
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boomergp08 Premium
It was my pleasure.
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baritonetom Premium
Thank you for this great information.
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boomergp08 Premium
My pleasure. Happy you liked it.
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Cherry21 Premium
This is was very helpful post. I think those of who ave not ranked as number will love to. Sharing your success with me and other is awe inspiring. Thank you for the post,
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boomergp08 Premium
You are welcome. Happy this post was helpful to you and just keep creating informative content. Eventually Google will recognize your authority and move you up in the rankings.
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Jody4 Premium
Hello Robert,

Thank you for the information on how keywords can rank in a post we create even if they are not ranking for the actual keyword we selected.

I will also take into consideration to increase the size of my posts by providing more quality information.

Take care,


Jody
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boomergp08 Premium
You are welcome Jody. Though your focus keyword is important, Google ranks a post based on the entire content and how well it answers the query of the person searching Google.
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Jody4 Premium
Tips like yours here today are like little nuggets from a gold mine.

Over time they will help many people.
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boomergp08 Premium
Thank you.
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Ruzel Premium
I agree and thanks for sharing this. Content is important as I’ve noticed searching Google that some posts rank on page 1 and are not keyword specific so Google must be ranking the posts by the content itself. I follow your trainings and tutorials closely. Very helpful. Thanks. ☺️

Renee
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boomergp08 Premium
You are welcome Renee. Yes, it is definitely about the content more so than the keywords. I too have seen Google highly rank many pages and posts that are not keyword specific but had lots of great content.
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Elaine28 Premium
Wow,I will try this in my next content.Thanks for sharing in WA with your member.I 'm still in level 2,learning about low hanging fruit method,still struggle how to write a good content ...Great news and nice to try it.
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boomergp08 Premium
You are welcome. It will get easier as you continue through the training.
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BenjisDad Premium
Excellent hack that is not used often enough.
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boomergp08 Premium
Thank you. Happy you liked it.
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