How to Rank on Google Page 1 for a Different Keyword
Though keyword research is an important part of your content creation, it is not the most important part. Creating an in depth, easy to read, informative piece of content is the most important aspect, because this on a whole is what Google will rank you for.
GOOGLE RANKS YOU ON CONTENT
The job of Google is to display the links to website content that best answers the keyword query typed into the search engine. A person can still find your website without searching for your target or focus keyword. I will show you what I mean below.
Last month, March 2019, I wrote a blog on my LegitimateJobFromHome website called, Baseball Affiliate Programs - My Top 4 MLB Favorites. My focus keyword was Baseball Affiliate Programs. Other than the title it was in my content of 2,762 words three times.
As you can see in the image above my focus keyword is a low hanging fruit variety. It has a low but acceptable Monthly Searches of 48, a QSR of 23 and an SEO rating of 97. I should be able to get on Page 1 in another few weeks.
As you will see in the image below I am currently ranking on Page 3 in fourth position, I was in 8th position a couple of weeks ago. I may not be on Page 1 of Google for my focus keyword yet, but that doesn't mean I am not on Google Page 1 for another related keyword.
PAGE 1 RANKING FOR ANOTHER KEYWORD
Too often I see new members and some not-so new, obsessing over how often to use a perfect keyword for ranking them on Google Page 1. If you want to get there you need to stop trying to focus so much on your target keyword and start providing informative content.
This is one reason why long-form content of 1,700 words and up will rank higher. Content like this most times than not are providing a lot of in depth content, answering the questions people type into search engines beyond your focused keyword.
I decided to see what would happen if I took my focus keyword and added the word TOP before it. As you can see in the image above the keyword Top Baseball Affiliate Programs was one of those <10 Monthly Searches and Traffic variety with QSR 18 SEO 90.
A general rule to follow is to not use a keyword with less than 10 (<10) monthly searches and traffic as your focus keyword. But not using it does not mean you will not rank for it. As seen in the image below I am ranking on Google Page 1 in position 9.
If you were to go to my website and read this post, absolutely nowhere does the keyword Top Baseball Affiliate Programs appear in my content. I do have the word TOP in my title but it is not even connected to my focus keyword of Baseball Affiliate Programs.
I tried a slightly different keyword again. As seen in the above image I did a Jaaxy search of my focus keyword with the word BEST in front of it. This time the word BEST does not even appear in my content or my title either. Again it was a <10 keyword, QSR 4 SEO 90.
Even though the keyword Best Baseball Affiliate Programs does not appear anywhere in my post, my in depth content answers that keyword query. And as you can see in the image below I am also on Google Page 1 in 9th place.
RANKING FOR OTHER KEYWORDS
What I have shown above is proof that you can rank on Google Page 1 for different variations of your focus keyword, even if you did not use that exact keyword anywhere in your content. Why did I rank on Google Page 1 for these keywords?
It was my in depth content providing enough information to answer these keyword queries. I even did a Google search for Top 10 Baseball Affiliate Programs. Even though my post title does not say "Top 10" but rather "My Top 4" I was still ranking on Page 1.
As time goes by and I continue to climb the ranks from currently Page 3, there will be even more different varieties of keywords I will be ranking on Google Page 1 for, which are not actually in my content. So do not get upset if you do not rank high for your focus keyword.
Eventually your content will begin to rank higher for your keyword and in many cases maybe ranking on Google Page 1 already for another different but relevant keyword. The best place to find these other keywords is in Google Search Console, see below image.
As I explain at the link below, you can go into Google Search Console (GSC) and find the keyword queries, that your website content is ranking for. Then to help boost your rankings you will want to find a way to naturally add these keywords into the appropriate content.
Do not stuff these keyword queries in but rather write new content to support you adding them to your existing content so it reads naturally. - If you have any questions or comments on what I have shared here, leave them below.