How Many Keywords Should I Use Per Page

Last Update: September 27, 2018

Way too often I see new members ask, how many keywords should I use per page? And though the answer is simple, people seem to make it more complicated than it really needs to be.


Let us say that my target keyword is "Qualpay is to pay in a lawsuit"

How many times do you need to use your target keyword? Google only needs to see it twice.

First in the title of the page or post. Second in the first or second paragraph.


Qualpay is to Pay in a Lawsuit - FTC vs MOBE

Known to much of the MLM and MMO entrepreneur community, the FTC shut down MOBE for being a scam. The lawsuit is going after many people and companies who had dealings with the MOBE scam.

MOBE had to use payment processor companies to handle credit card payments. Qualpay is one such company. Now Qualpay is to pay in a lawsuit money it is currently holding on MOBE's behalf. Breaking News below.


I used my target keyword in my post title. TIP, the closer your keyword is to the beginning of your title, the better for your rankings. In my example above, the keyword is at the beginning of the title.

I then used my target keyword again within the second paragraph. I do not need to use that keyword again. Just write naturally in a conversational way. More than twice, has NO ranking benefit. Using four or more can harm rankings.

TIP, When you write your content naturally, you are typing out your conversation with your website readers. They want to read the information they are seeking that is relevant to their search query. Plus you will create other keywords that will rank.

You do not have to use your target keyword more than twice to rank for that one keyword. Your website readers, and Google, want to see content written in a conversational tone that provides information being searched.

If you would like some Google Tips, read about the 4 Tips here.

Want to know a simple writing technique that will increase your rankings? This is something that Google just loves us to do with our website content. You can learn about creating internal links to other content on your website.

The answer is simple. You only need to use your target keyword twice. - If you still have questions or comments, please leave them below. Thank you.

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Recent messages
teddae Premium
Your opinion please regarding:

1) When the Keyword (phrase) really is the Product Name
2) Always including it in the "summary, and do you use a "summary" of some kind?

Thanks bro!
Merazmi Premium
Keyword not always a product name. As long as the keyword is something people search for is good enough. Make sure the keyword follows the requirement suggested by Kyle.

About the summary, you are suggested to include the keyword inside the first paragraph of your content. It could be your meta description. So that, when people search for something, your keyword in the first paragraph will show up.
boomergp08 Premium
If the product name is the keyword, than treat it the same as any other keyword.

As for the summary, if you provide the keyword within the first paragraph, the All in One SEO pack will use that snippet of text as the summary.
LauraFuller Premium
Perfect, perfect, perfect!
boomergp08 Premium
Thank you, thank you, thank you...Laura, Laura, Laura :-)
MKearns Premium
I was under the impression three was o target. Thanks for performing a Bitly correction, Robert!
boomergp08 Premium
As I was told by my friend at Google, Googlebot can figure out what our content is about by just looking at the title and first couple of paragraphs.

But if there is no specific target keyword, Googlebot can still figure things out by just reading all of our content just like any person can, target keywords are not always necessary.
MichalB Premium
I had a feeling that twice is enough…
But it is great to see why exactly and how exactly to use that KW.

Robert, Thank you for the reminder
boomergp08 Premium
You are welcome. Google is very smart and can tell what our content is about by just looking at our title and the first couple of paragraphs. There is no benefit to using your target keyword more than twice.
morobtennis Premium
Perfect! I was just wondering about this as I am writing an article to post. Thank you Boomergp08!
boomergp08 Premium
You are welcome. You only need to use your target keyword twice in order to rank for that specific keyword. Using it more so will have no benefit.
Norman3J Premium
T-H-A-N-K Y-O-U !!!!

Simple and effective - love it!


boomergp08 Premium
You are welcome Norman. The use of your target keyword is a really simple thing to do. Doing any more will not yield better results.