How Does Google Decide What To Show In Meta Description
Out of the three Meta Tags that appear just below the WordPress editor window, (Title, Description & Keywords), do you know which ones matter and which one does not? I explain all of this and more in my latest tutorial about Meta Description Tags at the below link.
However I would like to just break down an image of a Google generated Meta Description that I showcase in my latest training tutorial. I didn’t do this in the training but wanted to touch on it here. In short, Google will override your Meta Description if they can show a better one.
Google will only decide to do this when the keyword searched for is different from your target keyword, which you have associated with your original Meta Description. Of course your content also has to be informative enough to warrant them for showing your post in the search results.
GOOGLE'S META DESCRIPTION OF MY POST
The target keyword for my review is not what I typed into Google. I wanted to see if I was ranking for a totally different keyword that I didn’t come to know until after the review was published. Is GoFounders and OnPassive a Scam is my original target keyword.
I learned of a new search term, “OnPassive Soft Launch” about a week after my scam review was published and indexed. When responding to a comment by a GoFounder member claiming my opinion was misplaced, I answered with the OnPassive Soft Launch term in my reply.
I am ranking on Google Page 1 for that search keyword. The first sentence of Google’s created Meta Description includes my original target keyword. The second sentence showcases the first instance of the term “pre-launch” and the third sentence shows the new searched keyword.
This is yet further proof that your content can give you higher rankings from other keywords beyond your target keyword. This also shows that regardless of what you make your Meta Description to say, Google determines what it is in search results based on what people type.
In my latest tutorial I show other examples of Google generated Meta Descriptions as well as the one I created that have me ranked on Google Page 1 and 2. To learn how to get the All In One to create your Meta Description as well as which tag not to use, click the below link.