How a Twitter Trending Hashtag Can Boost Your Sales
Using social media marketing is essential for boosting traffic and eventually conversions to your website and affiliate marketing promotions. I understand that many of you may still be reluctant to get involved with social media but consider this, not all social media is the same.
WHY TWITTER IS BETTER THAN FACEBOOK
Even though Facebook is the biggest and most well-known of all social media platforms, it is the most problematic in my opinion. Not only has there been several scandals surrounding Facebook and its owner Mark Zuckerberg, it tends to be a dumping ground for opinions that make people want to avoid it.
Being the largest social media network, as seen in the above image, Facebook does dominate social media when you consider that the top three shown above and What'sApp in position 8 are all Facebook holdings. I personally have not yet jumped on the Instagram bandwagon yet, and I doubt I will join What'sApp, but I do use Facebook.
However I do like using Twitter over Facebook for a variety of reasons. Twitter is the largest and most popular Non-Facebook owned social media network. Even before President Trump brought wider attention to Twitter, it was always 2nd to Facebook social media networks. Even Google partnered with Twitter in 2015.
I like the unique aspects of Twitter that Facebook does not have. The short 280 characters of a tweet is one I like and the other is the use of hashtags. Some may claim that 280 characters is too short to compose a message, yet it is 120 characters longer than the meta description for websites in a Google search.
Now almost every other social media network has followed Twitter's lead and use hashtags as a form of keyword for the use of increasing awareness and traffic. I feel that the short tweets, the use of hashtags, and the chronological crawl of the Twitter news feed make Twitter a more attractive option for social media.
A TRENDING HASHTAG BOOSTED SALES
As I said above, a hashtag is like a keyword that attracts awareness and traffic. Another feature I like is that during the couse of every day there will be a dozen or more hashtags that are trending. These can be viewed on the Twitter Home Page and on this Trends24 website. Sometimes the hashtags will be fun and creative.
About a week ago I had seen a trending hashtag that was #YourChildhoodWasAwesomeIf. Like I said, some hashtags wil be fun and creative. I started thinking what I could say that used this hashtag and attract people to my tweet and Twitter profile. In the image above you can see what I tweeted including an image.
I also included two other popular (not trending) hashtags of #Nintendo and #VideoGame to help attract traffic.When you click on a hashtag it will show you a page of all tweets with that hashtag and how popular the tweet is. But there is a tracking metric provided for each tweet you post to see how it does.
This tweet about the Nintendo and using the hashtag #YourChildhoodWasAwesomeIf turned out to be my most popuar tweet to date. As seen above I received 25,317 Impressions, 51 Retweets, and 13 Profile Clicks among others. The Profile Clicks were the most important here because it brough exposure to my Twitter profile.
Why is this important? Because I have all of my tweets with affiliate links on my profile. Affiliate links to Wealthy Affiliate, Worldwide Brands Drop Shipping Directory, and Elixinol CBD Hemp Oil. Of those 13 profile clicks I received a spike in 4 sales to my CBD Oil affiliate program. I also received an affiliate link click to WA.
The above image is a Pinned Tweet I have at the top of my Twitter Profile containing my WA affiliate link. Prior to posting the Ninteno video game tweet I had 3 Link Clicks to WA and now I had gained a 4th. The tracking metric of Link Clicks are important for tweets that have affiliate links. This helps you detect what tweets work and which do not.
Profile Clicks are important for tweets that do not contain affiliate links because they detect which tweets are attracting people to your profile. And if your profile has attractive looking tweets with your affiliate links, you may just get a sale or two. The same is true with any social media network where you have links on your profile.
After Twitter I would have to say Pinterest is my second favorite because of its unique visual characteristics. But as of March 2019, Twitter has 76.35 Million Unique Visitors and Pinterst right behind it with 64.93 Million. With Google now indexing Twitter tweets, this social media platform is and has been my favorite.
If you would like to learn more about how to use Twitter to drive traffic to your website and more exposure to your affiliate links, which both Facebook and especially Pinterest do not like, I have created three tutorials on Twitter for Social Media Marketing, see below links. It may seem a bit confusing at first, but it gets much easier as you engage in it.
Do not let the garbage being posted on Facebook stop you from learning and using other social media networks. If you have a favorite social media network, tell us what it is in the comments below and what about it that you like best. Click here to follow me on Twitter or the link on my WA Profile page.