BREAKING NEWS! - The Reign of Google Has Ended

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Before you begin to worry about my title, The Reign of Google Has Ended, let me explain.

Google announced yesterday, Monday August 10, 2015, that Google will no longer be the parent company of the many different companies it now owns. Google Co-Founders Larry Page and Sergey Brin have announced a new restructuring of the tech giant and the formation of a new company called Alphabet that will be the parent holding company with Google being its largest wholly owned subsidiary.

THERE'S A NEW SHERIFF AT GOOGLE

Both Larry Page and Sergey Brin will run Alphabet as CEO and President respectively. They have handed the CEO role of Google over to Sundar Pichai, who was previously Senior Vice President of Products such as Android, Chrome and Apps at Google.

This restructuring of Google will help it to improve performance and better manage many of the other companies that it owns. In essence this has significantly slimmed down Google and has made many of the companies it once owned now owned by Alphabet.

TO EASE THE INVESTOR WORRIES

Over the past decade both Page and Brin have come under pressure from investors about the risks they have taken with the financial success of Google by spending it on riskier projects. These projects were endeavors such as the autonomous cars, massive internet-delivering balloons for countries with poor internet access, smart household devices, and cutting edge medical research, just to name a few.

By restructuring the company and making Alphabet to be the parent holding company of Google and all of the other subsidiaries, this will basically give investors a better insight into how the money is being spent.

Colin Gillis, a technology analyst at BGC Partners said of the restructuring, "It will give people a truer picture of the nature and specifics of Google's core operation."

For a more in depth explanation of which companies Google will keep, which ones will become separately owned subsidiaries of Alphabet, how this will effect Google stocks, and the entire news story, read more at the link below.

http://www.theguardian.com/technology/2015/aug/10/...


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Recent Comments

106

Thanks for the update.

You are welcome Darlene.

Interesting - I see more focus on quality engaging content now more than ever - I bet the crap sites will go by the wayside quickly.

Thanks for the update Robert!

ROCK ON!
E

I think that Google will be in a better position to handle and regulate search now with less distractions of the other owned products not related to search traffic.

This is good news as it means that they will also be able to concentrate better on the individual companies that they own. I hope it does not mean too many changes to the google products that we need to use in the future!

I doubt it will have an effect on us and the products we use at all and if it does I could only see it as a positive effect.

You would think they would be a little more ingenious when choosing names for things. Alphabet - penguin - panda...? etc

They do have a youthful mentality

Read a bit of that yesterday. Thanks for the update.Let's wait and see.

You are welcome. I'm sure we will not see any difference in Googles performance as we know it now.

We like nice info-thanks!

You are welcome.

And this could effect us internet marketers how?

I doubt it will effect us at all and if it does I could only see it as a positive effect.

Thanks Robert, I was hoping you were gonna say that! :)

:-)

Thanks Robert !
... heard that briefly yesterday.
Heading over to read the article - thank you.

Probably a very good idea.

Yes, very good idea.

Metamorphic growing pains. Now Google can be one arm of the octopus instead of the whole thing. The brain of the octopus will still be those massive server farms they have spread around the planet.

When it comes to anything having to do with search they will still be an octopus, just not as big and diverse as they used to be. Several of those arms have been cut off and reattached else where.

Indeed breaking news Robert! Google needed a capital breakdown, cause they'll have gained billions of dollars over the years. Thanks for sharing, Desmond.

Google has always said that they will always evolve as time goes by. I think this was a very wise move on their part.

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