Are Two Target Keywords Enough? Yes and Here is Why
Here I go again. Trying to help you all to understand that the days of filling your content with your target keyword more than a couple of times, is a dead and buried out dated ranking technique. Who are you writing your content for? Your website readers or Google?
DEFINITELY NOT FOR GOOGLE
Put yourself in the place of the people searching Google for answers. If you wanted to know, is lavender oil good for stress, do you need to see that keyword more than twice to know the article you are reading will answer that question? Most likely not.
Here is another example. Let us say you have a niche website about first aid and care for dogs. You decide to write a post about how chocolate is toxic to dogs and why you should not feed it to them. You decide to use the target keyword, Can Dogs Eat Chocolate?
The image above I just snapped from a Google search using the keyword - can dogs eat chocolate - do you notice something missing? Out of the top 4 results, only the second result has the actual target keyword in the title. Yet all of those results can supply the answer.
How is this possible? Doesn't our target keyword need to be in the title and first paragraph of our content to get high rankings? No and Yes. Now I am sure some of you may be a bit confused by that answer, so let me explain.
NO - Your target keyword does not have to be in the title if your content is well written and fully answers the query - can dogs eat chocolate?
YES - You increase your chances of ranking higher for your target keyword if it appears in your title. It is also a good idea to have your target keyword near the beginning of your content to reinforce the subject matter of your content.
THIS IS WHY CONTENT IS KING
Remember that Google is not going to rank your content highly unless it thoroughly answers the keyword query. Your website readers do not need to see your target keyword more than once or twice to know what your post is about, especially if they searched that exact keyword.
And guess what? Google doesn't need to see your target keyword more than once or twice either. Google highly ranks content written for the human reader. Think of Google as just another human reader, which it basically is.
Of those four results in the image above, the keyword - Can Dogs Eat Chocolate - only appears ONCE within the content of the second result. It does not appear anywhere in the content of the results in positions 1, 3 and 4, yet these posts all answer the query.
So stop obsessing about how many times you need to use your target keyword. Google is going to rank you on how well your content answers your target keyword query. Remember to write your content for humans and not search engines.
If you are wondering how those other pieces of content without the target keyword listed anywhere in the title or content could rank on Page 1, it has to do with how well the CONTENT answers the question - Can Dogs Eat Chocolate.
Learn how you too can rank on page one without a target keyword.