The Wheel Doesn't Need Reinventing

Last Update: July 02, 2018

For my first website which was a failure, I didn't use any models. So I didn't really have much clue what I wanted the end result to look like, which led to me spending much wasted time looking over WordPress themes and switching them from time to time. Also, I didn't have a clear sense of how to integrate affiliate products into my website.

Now that I have one failed website behind me, I'm more experienced and wiser. I feel like I have a much clearer sense of what my second website will be like.

In fact, yesterday while looking at YouTube videos, I discovered a website that is probably a good model for my upcoming second website http://bowwowtech.co.uk/

This dog tech products website is an Amazon affiliate website that is mainly focused on selling products (though it also has a blog). However, it makes no bones about its sales pitchiness. The "About Us" page even says "We find the best dog technology products on Amazon just for you."

Yet, in spite of this website blatantly promoting products, I find it does NOT come across salesy in a way that's a turn-off. Rather, the products AND the blog seem to be a perfect mix.

Why This Website Is A Good Model (Or Wheel):

There are a number of things about this dog tech products website that I find appealing and suited to my own upcoming website:

  • It has a clean look with colorful images and text styles. IMO, the website looks BOTH professional and fun/happy.
  • The layout of the menus, particularly how the products are aptly categorized under "store" headings "Dog Security", "Dog Fitness", "Dog Walking", "Puppy Training", "Bathing & Grooming", and "Blog."
  • The blog post topics are all directly linked to some of the product offerings. (Because of this, some of the products are featured twice on the website, once under the "store" part of the website and again within blog post.)
  • So the blog posts offer helpful information AND referral to products. When a blog post mentions product/s, there's both picture and text link. When one clicks on picture of product, it goes directly to Amazon website; however, when one clicks on product text link, it goes to the appropriate dog tech website "store" product page. Having 2 ways for people to see/buy a product is probably effective.

I'm going to use this website as a model for my own website. So one doesn't have to reinvent the wheel but just give it a bit of a spin.

My intention with my upcoming second site is to have it be product-intensive and with a blog being secondary rather than primary (this idea inspired by Jay's website FootballSnackHelmets.com website).

However, the football snack helmets website doesn't have the suitable structure for my upcoming website.

On the other hand, I find this dog tech website does have pretty much the structure I can imagine pursuing with my own website.

However, I won't be making an exact duplicate. For instance, this dog tech products website uses WordPress Kingdom theme. I'll probably go with another Amazon Affiliate Wordpress theme instead and probably use other plug-ins.

But overall, my upcoming website will be based on this dog tech products website.

Join the Discussion
Write something…
Recent messages
davehayes Premium
What an interesting post this is, which shows one thing, that by not initially following the training, you ended up with a mish mesh of ideas, that didn't produce the result you wanted

That said what you have done now by looking at other peoples websites is get an idea as to how you want your sire to look and found a theme you want to use, make sure its practical and not chosen because you like the look of it

All the top bloggers do what you do and reference other peoples sites for looks they like and come up with a look they like

I have done it myself and looked at Magistudios website as well as about 4 others to boot, they all had a recurring pattern to them and as such I have ended up with the theme I want, the look I like and as a result you end up enjoying blogging on your own blog.

This is turn leads to success and a nice income.

Thanks for sharing.
Reply
BooBish Premium
Uh-huh. Yes, I've actually decided on Storefront WordPress theme, which is free theme but requires purchase of WooZone plugin for $42. The theme has a number of customization features to figure out. Thanks.
Reply
Kettei Premium
This is an interesting idea that I hadn't actually considered.

I've been throwing an idea around in my head for a third site but it hadn't formed into something actionable - your post might actually help with that. :)
Reply
BooBish Premium
Yes, this is one way to do a website. Maybe this style fits with you. Best wishes.
Reply
HeidiY Premium
This looks like a great idea, I did not know this type of setup existed.

So I am assuming it is a straight affiliate site, but from what I could see you can get all the way to the checkout before it directs you to Amazon to pay.

Very interesting. Is it the theme then that enables this? You were saying about going with an Amazon Affiliate Wordpress theme?
Reply
Triblu Premium
Hey Heidi,

Hmmm... Google searching "WordPress Amazon affiliate themes", I was presented with several options. I too have never heard of Amazon affiliate themes previously, so Thank YOU for leading me here with your question. Win-win! :-))
Reply
BooBish Premium
Yes, apparently it's Amazon Affiliate type theme that allows checkout and, I believe, some other factors including enabling download of allowed product images from Amazon. Here's something else I found: https://www.machothemes.com/blog/best-amazon-affiliate-wordpress-themes/
Reply
HeidiY Premium
From my quick bit of research, and I do need to look into it further, it looks like you can integrate Woocommerce on your site if you don't want to go down the whole Amazon Affiliate Themed website, but just want to perhaps add a shop front with affiliate links.

WA to the rescue with Jay's webinars: AND I haven't been able to watch it yet (shh I'm at my 9-5 job) but I will be later to see if this is something I could do on my existing niche site.

Maybe the third site will be an Amazon Affiliate Themed site, I do like the idea.
Reply
HeidiY Premium
Yes I ducked off and Googled too lol, interesting concept and one that might require further investigation.
Reply
MKearns Premium
Design carefully. If it don't roll don't push it!
Reply
BooBish Premium
Yes, will have design clear in mind prior to launch! :-)
Reply
HuyNLe1989 Premium
I agree with you there. My next website was going to be like this too but I was thinking about incorporating a “shop” section of my current site and layout something similar down the road and kind of do an equal balance of both
Reply
BooBish Premium
Yes, I think either way--that is, blog/store or store/blog--has potential to work. But one must pay attention to certain subtleties, which affect the way traffic perceives the website so that it comes across professional yet not too salesy, even if it's mainly a store. :-)
Reply
HuyNLe1989 Premium
I agree, it really just has to be designed correctly if this is the route that you go
Reply
Top