The Wheel Doesn't Need Reinventing
For my first website which was a failure, I didn't use any models. So I didn't really have much clue what I wanted the end result to look like, which led to me spending much wasted time looking over WordPress themes and switching them from time to time. Also, I didn't have a clear sense of how to integrate affiliate products into my website.
Now that I have one failed website behind me, I'm more experienced and wiser. I feel like I have a much clearer sense of what my second website will be like.
In fact, yesterday while looking at YouTube videos, I discovered a website that is probably a good model for my upcoming second website http://bowwowtech.co.uk/
This dog tech products website is an Amazon affiliate website that is mainly focused on selling products (though it also has a blog). However, it makes no bones about its sales pitchiness. The "About Us" page even says "We find the best dog technology products on Amazon just for you."
Yet, in spite of this website blatantly promoting products, I find it does NOT come across salesy in a way that's a turn-off. Rather, the products AND the blog seem to be a perfect mix.
Why This Website Is A Good Model (Or Wheel):
There are a number of things about this dog tech products website that I find appealing and suited to my own upcoming website:
- It has a clean look with colorful images and text styles. IMO, the website looks BOTH professional and fun/happy.
- The layout of the menus, particularly how the products are aptly categorized under "store" headings "Dog Security", "Dog Fitness", "Dog Walking", "Puppy Training", "Bathing & Grooming", and "Blog."
- The blog post topics are all directly linked to some of the product offerings. (Because of this, some of the products are featured twice on the website, once under the "store" part of the website and again within blog post.)
- So the blog posts offer helpful information AND referral to products. When a blog post mentions product/s, there's both picture and text link. When one clicks on picture of product, it goes directly to Amazon website; however, when one clicks on product text link, it goes to the appropriate dog tech website "store" product page. Having 2 ways for people to see/buy a product is probably effective.
I'm going to use this website as a model for my own website. So one doesn't have to reinvent the wheel but just give it a bit of a spin.
My intention with my upcoming second site is to have it be product-intensive and with a blog being secondary rather than primary (this idea inspired by Jay's website FootballSnackHelmets.com website).
However, the football snack helmets website doesn't have the suitable structure for my upcoming website.
On the other hand, I find this dog tech website does have pretty much the structure I can imagine pursuing with my own website.
However, I won't be making an exact duplicate. For instance, this dog tech products website uses WordPress Kingdom theme. I'll probably go with another Amazon Affiliate Wordpress theme instead and probably use other plug-ins.
But overall, my upcoming website will be based on this dog tech products website.