I Tested Google AdSense For One Year - It Didn't Improve My Earnings
I added Google AdSense to my website in January 2020. It was a three year old website that was monetized with affiliate programs. I didn't change anything else but just added the Google AdSense code.
I started with the automated placements that are suggested by Google. But it added the ads on weird placements, and I decided to place them manually. Google did not like my manual placements, so it didn't allow me to place ads for one month. I assumed I was banned on that point, but the ads were enabled later. I did not want to get banned, so I turned on the auto ads and excluded some placements from the relevant settings.
The traffic of the website was on the same levels in 2020 and 2019. 2020 was the year that I added Google AdSense, as mentioned above.
I had a 20% drop in my commissions from affiliate programs in 2020. However, Google AdSense did not close the gap. It covered 50% of this loss.
Here are my two conclusions:
- Google AdSense is not always good for the user experience of a website because of the automated placements.
- Google AdSense can decrease your earnings if you use other ways to monetize a website.
I will consider using Google AdSense in the future if I build a new site. But I will not include it on posts that are a good fit for affiliate promotions.