Some Thoughts, Musings and Rants About Online Marketing

Last Update: December 30, 2015

I've thought about writing this first post all weekend and struggled a bit with what to write. Not so much from the perspective of not knowing what to write, but frankly quite the opposite.

When you first start out in any new community, we always want to try and put our best foot forward. It's the whole concept of "first impressions count". So I opted instead, to get caught-up with all of the folks that followed me in my absence over the last couple of weeks and make some comments on some of the posts that folks here had made.

In the end, I think I'm going to make this first post a bit of an extension to my profile, so members of the community might get a bit better an idea as to who I am and where I come from as it relates to online marketing in general and my outlook on this business in specific.

in terms of some background context, I've been involved in "Online Marketing" for about 5 years now. I've also spent pretty close to 20 years or so professionally in the mainstream "Bricks and Mortar" marketing world. So I'm hoping I've absorbed a few things along the way that will help people here...

In fact, prior to some changes in my personal life, one of my last ventures was a an internet marketing training site, The Online Marketing Success Group (OMSG). I've since shut this program down.

Over the last couple of years, I have become increasingly frustrated with my initial stabs at helping folks in internet marketing, build their businesses. Frustrated, that no matter how good the training content I provided, very few of the people I was working with actually "took the time to take advantage of the training".

In hindsight, I've come to understand that there were a number of reasons that was happening.

For some, there was this need to "make money now" or what is known as a "starvation mentality". For others, it was a matter of starting and then a couple of weeks later, just moving on to something new. There's a lot of that in online marketing. People hopping from one opportunity to the next, never giving anything time to work. Many people suffer from a complete lack of focus or jumping on that next "Bright Shiny Object".

More importantly, I've come to realize, that my challenges were fundamentally rooted not so much in how I was helping others, but to a large extent, who I was helping. For me the bottom line is best expressed in a very old adage... "You can lead a horse to water, but you can't make him drink".

So i sat down together with some of my mentors and did some soul searching as to "what I really wanted to be, when I grew up". I took the time to clearly understand what I wanted my online business to look like and then set out on a plan to rebuild my brand and my business.

The move back to WA , along with moving my primary sites and domains over to WA Hosting will be the fruition of that planning.

Over the course of the next several weeks, I'll be blogging a lot more about this new "vision". This is all going to happen one step at a time, with new content and training when I can create it being added each and every day (that's the plan anyway).

I'm now taking all of the knowledge I've accumulated over the last several years and am focusing on three marketing segments.

The first market segment will focus on those people who own "bricks and mortar" offline businesses who are interested in learning how to leverage the power of Digital or Inbound Marketing techniques to reach more customers. That's the focus of my STDH Marketing domain. It's an exciting area of business for me. There's a huge knowledge gap out in the marketplace and anyone with the types of skills we're learning here can teach and help other small business owners with what we're learning.

The second area I'm going to be focusing on, is paring back on my various "Affiliate Marketing" sites and working primarily in 3 niche areas. Once I complete the migration over to WA Hosting, you'll see those sties listed on my profile. These are niche areas are something I'm incredibly passionate about and I hope others will find the information interesting and educational.

The third and final area of focus will be to continue to focus on training those people who are serious about building a real and sustainable "network marketing" business. I'm rapidly coming to the conclusion that most network marketing sponsors don't have a clue how to effectively help their team members and do a truly crappy job of training.

I'm not 100% sure how much of the "network marketing training" information is going to find it's way here, I just haven't got that far yet. I'm not completely sure that WA is the right forum for that information and I may just leverage an authority blog I have available to me as part of a different program I am in.

It all depends on the people who wind-up following me and the content they'd like to see. So stay tuned for that...

I'm extremely excited about this new "journey". Over the past several years I've been truly blessed to have been joined by and worked with some truly awesome people. Many of whom I hope be joining me here in WA and continuing to be part of this next leg of "my journey".

For those if you just getting to know me, I promise you this. It's certainly not going to be boring...

I absolutely commit to each and every one of you, that I will always share what I've learned along the way. This is going to include the great, the merely good along with the bad and the really ugly.

Through it all, my only request of you is that you actually take the time to take the training provided here and actually use it. You and only you, are responsible for making this business work. You need to OWN YOUR SUCCESS and the only way that happens is by consuming the training and then taking action.

So with that said... let the journey begin.


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amgolf Premium
Everything changing every minute.
This is the time of "INTERNET" "E-COMMERCE".
But I think some "bricks and mortar" still strong "NEVER DIE".
Like hospital, hotel, travel.
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bnaylor Premium
You're absolutely right... digital/online marketing is evolving & changing constantly... But in my mind several things will always be constant... The need to "build your list". content creation and other fundamentals will always be a huge part of what we need to do as marketers online... Thanks for your feedback,,, Bryan
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theresroth Premium
bnaylor's comment here, starting with " You know it's funny.....", raises an interesting question:

In which way can our blogs here on the WA platform help us move foreward, besides, obviously, being a contribution to this great community , being inspiring and helpful?

Are there other possibilities in them as well, ones we should know about?

Thank you for shedding more light on this......
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bnaylor Premium
One of the tings that is absolutely in my plan is to incorporate the content into my email threads for my mailing list... So as I write a topic for my emails, I will be bringing prospects on my mailing list back to WA where the content will reside...

In that way, not only am I exposing my potential prospects to the content I will be writing about, but also to WA as well in an implicit sense...

Included in those emails will also be WA publicly available content that aligns to the message...

So integration into your autoresponder emails is an obvious way to go right out of the gate as an example...
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theresroth Premium
WA fits your bill, and you fit WA's bill!

Hope you're having an exciting time here, and I sure want to hear lots more of you!

Looking foreward to that.....
Cheers,
Therese
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bnaylor Premium
Thanks Therese... I really enjoyed WA before I took the 6 months off... I'm excited to be back here and part of this amazing community... I just need to take the time now to get back into the writing again and finish where I left off.. LOL

Much, much more to come over the upcoming weeks... Talk soon... Bryan
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wfhmommyof3 Premium
This is very new to me, so I am very interested to hear about your experience, and the progress of your journey.
You make a very good point about owning our success. We definitely need to utilize all of our resources and apply it to our own journeys.
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bnaylor Premium
Hi Michelle... Thanks for taking the time to read the post... Ownership in all thins to me is crucial and the teme behind just about everything I teach the people I work with in my Network Marketing businesses...

You have no idea how many people will throw every excuse in the book at me as to why they can;t be successful... For the most part, when you boil all the nonsense away, it's really about people not being willing to own when they're doing and taking responsibility...

This community is full of amazing talented people, most of whom are always willing to lend a hand to anyone interested enough to ask... So yes, you are absolutely correct, make sure to leverage these people, myself included... Bryan
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theresroth Premium
Just thinking of all those writers working for the content mills, when they could own their own brand and have professionals on their side!
They need to run across WA during a google search........☺
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bnaylor Premium
You know it's funny... One of the things I've been thinking of is standardizing on my WA Blog as my blog to the world.. The problem I'm having (and maybe where you can help me) is I just don't know how well the search engines deal with WA content...

I completely agree that there are a ton of people who should be building their won brand as they create their content... It's why I branded my website as me... bryannaylor.com

It would be interesting to understand this more and the impacts of using WA for all of my content creation...
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theresroth Premium
I will put this question out, still wondering myself......
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bnaylor Premium
Thanks Therese... I'd love to hear the answer when it comes back...
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DaisyB Premium
Really excellent thought path. Thank you for sharing it with all of us. Best of success to you.
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bnaylor Premium
Hi Daisy... my apologies for the delay in getting back to you... I've been away from WA over the last 6 months just re-engineering my online businesses, so to speak...

I'm back now and all is good... looking forward to re-engaging in this vibrant community full steam...

Thanks for your feedback on this post, I appreciate it... Bryan
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bjdluna Premium
It sounds like you have learned a lot and can help a lot of people as you build your business. Best wishes for success with your businesses.

Barbara
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bnaylor Premium
Thanks Barbara... I apologize for not getting back to you sooner, but I've been away from WA over the last 6 months or so...

Thanks for you comments, I have learned a great deal over the last 6 years or so... There's always more to learn however...

I'd love to catch-up at some point to see how things are coming along for you and if there is ever anything I can do to help you out along the way, please feel free to let me know... Thanks again... Bryan
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Herbie1 Premium
Bryan,I am glad to find and follow you. In time I will need all the advice and help I can get to launch the business side of my curechildcancer site. Seems to me you're the man! Have a great week! Chris
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bnaylor Premium
Hey Chris... I apologize for not commenting on this sooner, however I've been away from WA over the last 6 months, trying to re-focus and re-orient my various online businesses...

Back on track again and things are moving forward...

I appreciate your feedback and would be more than happy to help you out with your online marketing efforts at any time... Feel free to let me know...

Now that I'm back, hopefully we can find some time to catch-up with each other and talk about all of this more... Thanks again... Bryan
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AbelD Premium
Hi,

I am definitely following you. I like your style. My background was 28 years in short term insurance, plus 12 years in the Life Assurance industry. Got retrenched couldn't find a job and decided to get into the Internet Marketing business. Found a niche in Pet Protector, I have 5 dogs as members of my family. Joined WA at the end of 2015 and am amazed at the camaraderie of this community. God bless everyone.

Wish you much success in 2016.

Abel
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bnaylor Premium
Thanks Abel... I appreciate you feedback and comments... I like to keep my writing style pretty much the way I speak... It's how I fee most comfortable... I haven;t looked into Pet Protector, but I hear some pretty good things about it...

I'm just getting back after being away from WA for about 6 months, but I'd very much lik to catch-up with you at some point to find out how things have been coming along... Looking forward to hearing back from you soon.... Bryan
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ClareG Premium
Great post Bryan. Love the insights and I look forward to learning from you. :)
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bnaylor Premium
Thanks again Clare... Looking forward to talking again soon... Bryan
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gpeeples Premium
Yea Bryan awesome. I will be checking in with you. You have quite a bit of depth here in this field. It is going to be a pleasure networking with you. See u at the top. Greg P.
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bnaylor Premium
Thanks for the feedback Greg... I'm looking forward to hearing back from you when you're ready to get rolling... Bryan
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GotBackupGuy Premium
Excellent! This is good material and I would have missed it, frankly, because the title did not catch my attention (so thanks for pointing me to it). Maybe an update at the end of your profile saying something about "if you want even more about my philosophy, background, and journey, see my first post."

I am glad to meet someone with deep experience in network marketing, since it is a new area for me--one I have actively avoided but now am jumping into. There is SO much content and training here at WA, but I can see that your posts will be something I should pay particular attention to so I will be coming back!
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bnaylor Premium
Thanks for the feedback and comment... Great comment in updating my profile... Thanks... however believe it or not, it's there already "If you want to learn more about other aspects of my business, you can check out the post at:"... I really wish we could use html or bold text on our profiles... It would make it so much easier... LOL

At any rate... I would be more than happy to help out with any aspect you need... Network Marketing is a passion for me... so just message me when you're ready... Bryan
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mthornburg Premium
Hi Bryan, I love this post and look forward to reading more of your posts. You are great with putting your thoughts into words and I hope I can work with you in the future! It is always nice to be surrounded by action takers and people that are will to work for their dreams! Good luck in your journey!
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bnaylor Premium
Thanks Michelle... I appreciate the feedback very much... After checking out your website etc., I'd be very interested in understanding how we might work together in the future also... I've been playing around with MOBE in my mind now for awhile, but frankly I need to get the re-branding of my business put in place and my Team Training and Resources stuff put together first for what I'm already committed to... WA being one of the programs in my funnel... Would be very open to a chat however to better understand how your funnel is put together and the types of things you're doing... When you get a chance, please let me know if you are interested and what makes the most sense... Thanks again for your feedback,,, Bryan
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mthornburg Premium
Hi Bryan, I would love to chat and see how we might be able to help each other out! We can set up a Skype chat in the near future :) Look forward to brainstorming with you!
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bnaylor Premium
That would be great... The timing would likely be better for me next week as I'll be returning home to the Toronto area after XMAS... I'm visiting with my kids this week, so frankly the timing is not the greatest.. I'll send you a skype invite in a bit and let's see about arranging some time to chat... Bryan
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lmwood646 Premium
Wishing you much success.
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AriefWibowo Premium
Thank you so much for inviting me to this journey. Let's go.
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bnaylor Premium
You're more than welcome Arief...
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CarlosCosta Premium
Love the post as the sincerity on it. Let's ride together.
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bnaylor Premium
Thanks Carlos... i appreciate the feedback... PM me and let me know how I can help or what you had in mind... Looking forward to hearing back from you... Bryan
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CarlosCosta Premium
Hey, Bryan!

WA has been such a fantastic (I mean unbelievable here) experience. I will have my website up sometime soon and would appreciate some feedback from you and anyone interested.

To an OUTSTANDING 2016 to you and all of us here at WA!

> Carlos
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bnaylor Premium
Thanks for that Carlos... I'd like to wish you a joyous and prosperous New Year also... Just let me know any time you're ready... Bryan
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JK-KK30yrs Premium
Hi Bryan, Great post! I'm following you now! Jim
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bnaylor Premium
Thanks for this Jim... I appreciate the feedback.... Sorry, just getting to this now... For some reason I didn't get the email notification that you had posted a comment... Thanks... Bryan
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greenwoodtam Premium
Love your vision and I am learning everything before I just put content out there. I want to I guess I would say upload my site all at once so the experience is there when visitors come.

I love all the info on WA but it is info overload lol. Good luck and visit
my site

http://badfoodtopaleorecipes.com soon.

Thanks your friend -Tammy
ps cute little guy :)
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bnaylor Premium
Thanks Tammy... Just keep plugging away one day at a time and it will all come together.. The key though is to "take action"... Don't wait for things to be perfect... It's important to keep moving forward and getting content out there to build your brand... I'll make sure to check out your site a bit later this evening...

By the way.. thanks... he's a cute little guy... and as I said in my profile... he's absolutely my "WHY"... Bryan
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greenwoodtam Premium
:)
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My goodness that was a great read. Your words... Your words cut deep; deeper than any blade. If you ever write a book I'm willing to partake.
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bnaylor Premium
Thanks Isiah... I appreciate your feedback... In face as I post, many of these are exerpts from an eBook I wrote originally... Stay tuned... lots more to come... Thanks,
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steviedean Premium
OWN YOUR SUCCESS! I like this statement...I think I'm going to put that on a sticky and stick on my monitor. (◑‿◐)

Awesome first post sir (◑‿◐)
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bnaylor Premium
Thanks Stevie.... I appreciate it... I loved the phrase as well, when it was first coined... Because I do so much work in Network Marketing, you get to hear just about every excuse there is on why something won't work or it can;t be done... It's become somewhat of a mantra for me as a "call to action" almost... Thanks again... Bryan
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KatieMac Premium
Congratulations a great first post and I am sure with your back ground you will make great progress with those goals, WA is an education platform where we can grow and learn and see Marion has given you sound advice best of luck with it all
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bnaylor Premium
Thanks Katie... Thanks for your comments... I love getting feedback from people... so please... keep the comments coming... Everything is always welcome... Bryan
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KatieMac Premium
That I will Bryan
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MarionBlack Premium
Congratulations on your first post Bryan. I enjoyed reading about your ventures.

You're right about WA not being the forum for network marketing, any sort of promotion along those lines is strictly forbidden here. Don't take this the wrong way - not everyone knows the rules when they first start here - so I'll give you a link I'm looking forward to working with you as we travel this road together.

Marion
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bnaylor Premium
Thanks for the feedback Marion and thanks for the link... In fact I did get an opportunity to check out Kyle's post, so I realize the no promotion aspect here... Not necessarily my intention... I was really thinking more along providing training for those members who are also into network marketing. I've noticed several along the way... As I mentioned though, the more I think about it, the more I'll use a different forum for that... Thanks again... bryan
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