10 Phrases you should never use on your homepage.
1.“Let Us”- Asking for permission immediately puts you in a position of weakness. Speak in the affirmative, as though it is already happening.
2.“Welcome To”- If it is not abundantly obvious where your visitor has landed, ‘you screwed up’. Welcome messages are a waste of time and attention.
3.“Industry Standard”- Hooray, you’re average.
4.“Allow/Let’s you- This sounds begrudging. Use “empowers”, or just plainly tell them what they can do.
5.“Unique”- is there anything less unique than being “unique”.
6.“Whatever”- Deadly because it’s usually tied to statement’s like, “Whatever you need”. Get specific.
7.“High/Top/Best Quality”- for reasons I’ve already written about.
8.“Innovative”- Usually used to fill the space
9.“It goes without saying”- No it doesn’t. Say it.
10.“We”- Nobody cares about you-They care about themselves.
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I agree with most but not all of your phrases to forget. I feel the "Welcome To" phrase can be good if you have a site that wants responses from potential customers.
That's ok Larry, it's all about content on your webpage .... but , I always tend to say to anyone 'avoid' the 'Welcome to',Otherwise If it is not immediately obvious to your visitors what your website is about, you are going to need to write a welcome message which makes the purpose of your website clear. If your website is simple, it may not be necessary to write a welcome message.
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This looks great thanks! Maybe you can help me out with my W.A. review haha.. Think that could use a really NICE touchup!
Definitely,just give me a shout when you need help with anything here on WA.Bill Mac
awesome, thanks Bill!
Glad to be of help, anything you want information on I will gladly do my best to assist. Feel free to shout if and when your need any help. Happy New Year and have a great 2015, Bill Mac.
Wonderful looking forward to getting some insight from you. I really liked this post and believe the way we word things is vital to success as writers.
If you'd like to take a quick look at my review, I'd be grateful! The link: http://affiliate-sale.com/the-wealthy-affiliate-review
Always looking to improve on it, so any advice you can give in terms of the wording/phrases I've used would be fantastic. Feel free to P.M. me with any advice if you'd like! :)