Write your readers bio

Know your audience.

We've all read here at WA how important it is to describe your audience as a single person and then write your blog posts to that imaginary individual. When you know your reader, you know how to slant and promote your book, article or website and how you must promte it.

Here are some things to consider when writing your readers bio:

1. What gender?
2. Age?
3. What relationships does s/he have?
4. Do s/he have kids?(how old?)No kids?
5. What work does s/he do?
6. Where does s/he live?
7. What does s/he worries?
8. What is s/he’s three greatest fears?
9. What frustrations does s/he have?
10. What social media does s/he use?
11. What are the most important things in s/he’sr life?
12. What does s/he want to accomplish this year?
13. What does s/he want to accompolish in the next 3 years?
14. What obsticals doe s/he believe are stopping her?
15. What are s/he's values?
16. What TV shows/movies might s/he watch?
17. What websites does s/he frequent?
18. Why will s/he want to visit your site?

Don't sell - Help

Now you know your reader you know how you can help them. Remember, you do not sell on the internet. You help your reader solve their problems and you introduce them to products that can help them. You develop a list of contacts who are interested in what you have to offer them. Develop a relationship then make your pitch. 80% helpful content and 20% sales pitch. Don’t mix the two.