Digital Marketing Strategy

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I have half a dozen websites for all my varied interests and promoting all of them is overwhelming.

Most of those sites can fall nicely within one subject area namely “Resilient Living”

Resilient Living involves:

  • Personbal Resilience
  • Financial Resilience
  • Environmental Quality

In the Personal Resilience section of my website I will discuss Emergency Preparedness, Personal Development and related equipment.

Financial Resilience will be where I discuss ways to develop passive income.

Environmental Quality fits in because living in a quality environment can add decades to your life.

There is one thing wrong with my plan to consolidate my websites. It focuses on living resiliently but that is a nearly infinite subject. WA tells us to focus our niche as tightly as possible. Jay gives us the example of the “Football Snack Helmet.” He started with a website promoting one product and built it out to include anything a football fan might want.

I’m starting with a broad niche and focusing on narrow niches within my website.

For example I will promote wood fired stoves, emergency lighting, Solar powered chargers and even human powered transportation.

In short, I plan to have tightly focused niches within my website. Obviously, everything I promote on my Resilient Living website must relate in someway to the general subject of resilience.

Now my question to you is, will this strategy work or should I have a standalone website for each product I promote?

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Recent Comments

2

Hi, Bill.
Nice to hear from you again.

Wow, half a dozen websites, nothing ever fully complete, working on them all the time, adding a little bit each day.

I know what you are going through.

How are you with your 'linking skills?'

Right from the beginning, I have always respected and admired the direction you are taking with resilience. I think that I understand that you had to build some websites around your main focus.

Now is the time to link them to your main focus.

I don't mean linking to each site for something but rather rather linking to a particular part of that site to bring the message forth.

I have spent a very considerable length of time here learning about linking. It all started with Marion Black and a few others. I am at a point where I am very confident with links, but know that I have still much more to learn.

I'll give you the following link from my main site listed on my profile page here.

https://theforensicaffiliate.com/alphabet-soup/

Remember that mine is a work in progress that will all lead into my name dot.com.

There is definitely some food for thought in the approach that I have taken to allow you to take advantage of some of the things learned to use to your advantage.

Respect and kindest regards from Canada.

Paul

I used to do a brainstorming activity with students to help them zero in on a research topic. You're part way there already.

Of the three, Personal, Financial, and Environmental, pick one to eliminate. Can you do it? Or, does it feel like you're turning your back on a dear friend?

If you were able to eliminate one, repeat the process and throw out one of the remaining two.

If you can make that happen, I'd think seriously about breaking them into separate sites. If there's just no way you can part with them for even a short time, you also have your answer.

I hope you let us know what you decide.

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