Brand your authority site
To become an authority site you only need a few hundred subscribers to you website opt in list. That requires you have a website and a subscriber list with tripwires scatter through your site. The best way to draw traffic to you site is to post content that helps both your visitors and the search engines. The more you write, the more traffic you will attract.
Be sure to hold webinars on various niche topics. Use you mailing list to invite people to your webinar. Webinars are important because the let your audience get to know you as an individual. The more the see you as a helpful, likable person the better your brand.
Document everything you do in your business. Develop a written business model that will help anyone duplicate your business. Record the questions your audience asks and which posts are the most popular. Look for patterns. With enough questions you will never run out of things to write about.
Let people know about your successes. Tell case histories and back them up with testimonials from the people you helped. When you write about your successful projects, it is probably the best way to advertise.
Don't forget to tell people Why you do what you do. The more they know about how you work and why you work that way the strong your brand. Don't forget your local market. Network with local groups. Arrange to speak to any group that will have you. Networking worked 50 years ago and it is still a strong way to build your local reputation
Summary
- Build your website
- Content draws traffic to your site. The more you write the better. Search engines like 1500-3000 word posts. The more in depth you can go the better.
- Set up your opt-in list and scatter trip wires everywhere.
- Conduct webinars, they help people get to know you. Record them and embed them in you website.
- Write product reviews. If they are affiliate products you get a commission for selling, so much the better.
- Your own products are most profitable, but you can start selling affiliate products right away. Recommend you do both.
Recent Comments
12
A webinar sounds fun...looking forward to the day my site is big enough to warrant doing them. Thanks for the lesson.
Website size or traffic doesn't matter. Of course if you are a great teacher like Jay and are talking to hundreds of people that is great. I use Zoom.us because it is free for 30 minutes, No software to install and nothing to configure.
I often will do a one on one with a single client to help them solve a problem. Even more often I will schedule a session and have a half dozen people show up. I haven't built a large enough mailing list to really get a large following. That is ok. I belong to a small mastermind group. We meet twice a month using zoom.
Another very convenient way to collaborate with small groups is to set up a secret facebook page where only people who are invited can participate.
If enough people are interested, I will blog about using FB to build relationships.
Thank you for taking the time effort to write this, It was helpful information, I never thought about a webinar. Food for thought,
Sandy
Webinars help your audience get to know you. Just look at how effective Jay's webinar is. I'm sure we all think of him as a friend and mentor.
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Thanks, Bill, but for some reason, I never mention my success if they do not ask. Not sure if it is good or bad, but I love staying this humble.
I like reading success stories especially if they include some tips as to how they accomplished their success. I think case histories are motivational.