Well, This is Embarrassing.

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So this will be a short and sweet post to help you learn a lesson...

So our entire businesses depend on computer and machines behaving as predicted.

Well sometimes that is not always the case.

So on one of my main websites, the sales funnel was broken and I had no idea...

I just happened to notice that the new leads that I normally get 40-50 a day, dropped to 2.

YES... 2!

So this dip in leads happens when you depend on free traffic. It also happened to coincide with a couple of post and vids on YouTube slightly dropping in rankings, so initially I just chalked up the dip in the usual ebbs and flows of running a business.

But when it hit 2, it finally prompted me to check the funnel.

I go to my landing page, put in a new email address to join my own mailing list and low and behold, I am taking to a 404 error. For those of you that are new, that basically means that the page I was sending people to did not exist!

So on top of losing leads, I also promised all of those new leads something and they likely did not get it... so that makes the brand look bad.....

Alarming to say the least.

Now this happened a long time ago before and I remember freaking out. But it happening now, I took a calm approach, fixed the issue and will monitor it more closely in the future.

So what is the take away from this...

Check your main money pages for you sites often. Just to make sure they still load. Also, keep an eye on your lead generation, if you notice a sudden dip, try to find out why rather than blowing it off as "that is just business". There is a clear reason why the dip occurred.

Now at any time, I am working on 10+ projects so sometimes a site is losing leads and I do not even realize it. So keep an eye on stuff and perhaps make it a weekly or monthly task to review you funnels and make sure you are not losing money unnecessarily.

Hope someone else can learn from this.

Take Control of Your Life,

Chris Myles



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Recent Comments

97

Great lesson. Thanks for sharing. I just finished creating one of my leads pages, and your message is just in time. Great article as usual.

thansk StunningBel

Definitely have to check when you see an abnormal drop like that. Glad you were able to figure out the issue.

Thanks Ralph. How's business?

Things have slowed down a bit, but still moving along nicely. I've been more focused on my second website which will promote WA, so just trying to manage it all.

I just finished watching your youtube video about youtube. Awesome job with the channel. Definitely gonna have to come to you for advice once I start getting into the video scene.

Hope all is well with ya, and keep up the good work!

Thank you for sharing that. It’s all a learning curve!

Thanks Jules

Good advice and insight. Thanks!

Thansk Fran!

That's good advice Chris. Thank you!

np holly

Ouch...sorry that happened Chris. It's a word to the wise to be diligent about what we're doing and to watch what produces income so a similar situation doesn't arise. Thanks for the reminder. :)

Continued success to you!
Colleen

yup, thanks Colleen

Good afternoon my friend yeah it might have been self embarrassing however you took the professional approach and did what you have to do to make everything in order once again and you absolutely correct you have to check everything out routinely because stuff happens as it is said also I want to thank you for bringing that into light because now I'm going to begin to have it on my calendar to check every so often once a week is what I'm going to do my friend May Prosperity always be with you

np earl

Thanks for the heads up.
Jerry

np jerry x2

Thanks for the heads up.
Jerry

np jerry

It happens to the best of us.

thanks Eddy

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