I Have to Take Some Time to Stop and Think

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This last week has been some of the most intense, thought-provoking, number crunching days since I have been at Wealthy Affiliate.

I started at Wealthy Affiliate on January 4th, of this year, so I have been here for nearly 4 months now.

I finished my Certification training in February, I believe, and immediately went on to the Bootcamp training. I am currently in Phase 7, Lesson 3.

I started my first PPC campaigns last Friday and I have approximately 20 PPC ads running for 9 days now.

The problem is that my head hurts from all the data. I am an engineer and am used to analyzing data but this is all so new to me.

Have you ever been in a situation where you were so immersed in training or information that it just started clouding your mind and your judgment and you had to take a step back so you could see the big picture?

This is where I am right now.

I feel slightly bad because I have been spending so much time following the Bootcamp training and creating different variations of ads and analyzing the data that I have only created one article for my website this week, but that's ok.

Sometimes we need to stop, breath, take a break so we can re-gather our thoughts.

I have currently shut down a few ads, deleted about 1/3 of them that showed no signs of activity and have reduced my maximum daily out-of-pocket budget so that I am not losing any significant money.

I need to make some organizational changes to my website, especially some pages with high bounce rates, and I need to re-think things.

I feel like I need to put the Bootcamp training on hold and not pursue the PPC campaigns further until I get some more experience and advice.

It's like I'm peering into the fog right now and I need to get up higher where I can see better and clear my mind.

Any thoughts and/or advice is welcomed here.

Rick

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Recent Comments

60

I hear what you are saying. Taking a step back to review the current situation is always good.

Take your time, as you may have heard the old saying that Rome was not built in a day.

It takes time and effort and focus to build up your Internet Marketing experience.

I find training by Jay, the WA Chief Trainer useful.
https://my.wealthyaffiliate.com/training/webinar

I find training by Bo Tipton useful.
See the training tab for WA member Botipton
Bo's training is interesting because you are supposed to have done an amount of the official WA training beforehand, and he then makes it 'more workable'. He has some really good insights.

It goes without saying that I find training by Kyle useful.



I agree. The training here has been incredible but sometimes I get so much information that I have to stop briefly and and look at the bigger picture.

I am going to focus completely on my content again and come back to the Bootcamp training in a few weeks to a month.

I will keep some of the ads running that seem to have the best results so I can continue gather useful information.

Rick

To me it sounds like you are focusing on too much at once. You may try breaking it up a little more. Have some ads going get them set up the way you want and then focus on something else. Most all of anything we do can be very time consuming. So take smaller bites.

Thank you. I will do that.

I am going to focus back on my content and let a few ads keep running but that won't be my focus.

I have learned all I really want to know right now about the ads and I think it will be good for me to get some more time and experience under me and then revisit the ads in another month or two.

Rick

That is what I did. I used the free coupon on the bing ads but I am going to hold off on doing more for now

It takes times to fit all the pieces of the puzzle together and in the beginning it can be tough to figure out what to do first. Everything seems important, and it is. I think the key is to come up with a realistic business plan of how to roll things out in as logical an order as possible. That said, the main thing is just to keep moving forward. All the best.

Hi Rick
I think you are doing really well and stopping to think about your sites is part of the process I feel. I have done exactly the same as you. I set up some PPC things and after a couple of weeks, reduced by budget drastically and started to analyse the data. I'm still in the process of this because:
a) it takes time
b) it can be difficult to analyse what works especially if you are doing other things to drive traffic too at the same time such as social media etc
c) you can lose money whilst working it all out.

I too am reworking my sites and I really think you need to understand where your income can come from when you run a PPC campaign - ie. which pages are you driving traffic too, and are those then converting into money?

I am running a PPC campaign for my bootcamp site and it has generated 5 premium sales so far so not masses of income, but a start. One thing I did do which made a difference was to rewrite the post that I was driving traffic to. I think it is important to have the best conversion rate from your own article to income as well as a good click through rate from the PPC ad.

Another member also advised me to do Bing/Yahoo rather than Google ads, so for the time being I've stopped my Google ads and Twitter in favour of Bing, and am seeing how that goes.

I'm not pretending to be an expert in any way shape or form, so I think that taking a step back to understand things is a good thing.

All the best. I'll let you know anything else that comes to mind as I go as I think we are paddling down a similar river!
Gail

I think we all understand and are right there with you Rick. You got some great responses to this post.

But I have one question for you, the pictured captioned: This is where I am right now. Now that's not really you is it. If so, boy have you changed. lol jk

I ran my first PPC campaigns a while ago and realised that I didn’t really know what I was doing. My visitor rate went up but so did my bounce rate. My site suddenly had more visitors from India than anywhere else. I had sign ups but no premiums.
I decided to withdraw and things went back to normal.
I clearly had a gap as I had no premium sign ups from the campaign.
I have now concentrated on SWAG and will return to give PPC more thought when I have time.
With Grace and Gratitude
Karen

Thank you for sharing your experience. I also am getting many more referrals but none have gone premium so far and only a few have even completed their questions and posted any pictures. That makes me wonder about the quality of those referrals.

My focus is really more about my website and my niche so I’m not devistated by the referral information.

I am regrouping my thoughts and taking a harder look at my website. I just asked for multiple website and comment reviews and have already received some great comments through Site Rubicam.

Rick

Site Rubix

You are advancing at tremendis rate, which I think shows you are learning so much and quickly. Steppng back and looking at the big picture and putting it all into perspective is probably a smart move. Don't think of it as a step backwards, but a rev up to a new beginning.

I'm hearing you. I have been trying to set up a garage sale for over six months now. I had the granny flat to clear as well as a heap from my house - there was crap EVERYWHERE. Two weeks ago I said this has to stop and set up the garage and the stuff is everywhere in there instead. Finally bit the bullet and had the garage sale this weekend and made about $500. Still loads to go so will list gradually on Facebook and Gumtree and get rid of it. Still can't get my car in the garage though :/

Anyway this week that has been the absolute focus. My site has suffered. My housework has suffered. But trying to do my site, the garage sale, work, be a parent, be a daughter, be an auntie, and all the other things I need to do at the same time wasn't working. Sometimes we need to step back and focus somewhere else for a bit. Trust me I don't want to look at the garage this week but I need my car in there so will have to do something about that!

What I'm trying to say is yes I get so immersed in something to the detriment of everything else. I need to remember to step back and keep balance in my life.

Thank you for making me smile before turning in for the night.

I think we will both feel better next week.

Rick

Glad I could make someone smile :)

Hey Rick. You're ok.

I'm not a pro but I have been where you are before. That's just a sign that you already know what you want to do, what You need to do and the ball isn't rolling fast enough.

You have the right idea to chill out and relax. Try not to get overwhelmed. Pace it out and remember that you are perfectly capable of bringing about your happiness and successes.

Taking it a little further by believing in yourself and your judgement. You will be great... No You ARE Great.

-Linda

Thank you Linda for the encouragement.

Rick

Wow. You were advancing at such an incredible speed. That shows how smart you are, and how much potential this platform can unlock for you.

You know yourself better, and if your gut says it's time to withdraw and make a better plan, then don't hesitate.

I was in your shoes about 2 months ago. I stepped back, had a better look at my website, made a better plan, rewrote practically all my posts, and I'm back with unlimited topics to write on with relative ease.

It's better to build a foundation that will make your business last for the next century. Don't be afraid to take that leap of faith if your gut tells you too. I know you will come back with a new and more profitable purpose.

Wishing you all the best. You are really one smart person.

Thank you.

Many times I don't think of myself as really smart until I try to explain to someone how easy it is to design a superelevation on a highway curve and than make sure the cross sections reflect it accurately. I think this is something everyone should be able to grasp but most often I get blank stares and then a change of subject.

I am not slowing down necessarily here at WA but stopping to reconsider things as you said you did in your comments.

I suspect you and your website(s) is much better off now after that.

Rick

My baby is coming up strong now because I found what she really needed as food. Lol. Just joking.

I'm doing my best. Thanks.

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