SEO Basics Explained

Last Update: June 05, 2014

I came across this series of web pages that explain the anatomy of search engine optimization features, i.e., how to build a perfectly optimized page, what web crawlers look for and DON'T see, title tags and more. Very comprehensive and understandable. Check these links:

http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

I also installed the Yoast WordPress SEO plug in which guides you as you enter your keywords, title etc on your website and tells you what isn't working so you can fix it.

This requires some reading and study but will help you overall as you construct your site.

Hope this helps someone :)

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BarbaraCCS Premium
Here's an example of what WordPress SEO for Yoast plugin looks for in page (as I'm learning to optimize you will see I've done a few things right but have to correct many others for my site to be found by search engines):

There are 157 words contained in the body copy, this is below the 300 word recommended minimum. Add more useful content on this topic for readers.
The copy scores 1.7 in the Flesch Reading Ease test, which is considered very difficult to read. Try to make shorter sentences, using less difficult words to improve readability.
The keyword density is 0.67%, which is a bit low, the keyword was found 1 times.
The keyword for this page contains one or more stop words, consider removing them. Found 'with'.
The images on this page do not have alt tags containing your keyword / phrase.
The slug for this page is a bit long, consider shortening it.
The keyword / phrase does not appear in the URL for this page. If you decide to rename the URL be sure to check the old URL 301 redirects to the new one!
The page title contains 125 characters, which is more than the viewable limit of 70 characters; some words will not be visible to users in your listing.
The specified meta description is over 156 characters, reducing it will ensure the entire description is visible. The available space is shorter than the usual 155 characters because Google will also include the publication date in the snippet.
No outbound links appear in this page, consider adding some as appropriate.
No subheading tags (like an H2) appear in the copy.
The keyword appears in the first paragraph of the copy.
The meta description contains the primary keyword / phrase.
You've never used this focus keyword before, very good.
The page title contains keyword / phrase, at the beginning which is considered to improve rankings.

Happy Computing...:)
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Iwienert Premium
Hey, thanks.
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bryonbrewer Premium
As you'll see in the second link, it's great that we use Wordpress. WP takes care of a lot of the mechanics like title tags, body tags etc, so our content is automatically indexable by default. Useful links though, thanks!
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JackCao Premium
Thanks for sharing Barbara!
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Khaos Premium
Thanks for sharing this and here are also the link to suscribe to the 3 month free trial https://www.rewardli.com/offers/1045-seomoz-moz-coupon-code-inbound-marketing#&panel1;-1
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