SEO Basics Explained
I came across this series of web pages that explain the anatomy of search engine optimization features, i.e., how to build a perfectly optimized page, what web crawlers look for and DON'T see, title tags and more. Very comprehensive and understandable. Check these links:
I also installed the Yoast WordPress SEO plug in which guides you as you enter your keywords, title etc on your website and tells you what isn't working so you can fix it.
This requires some reading and study but will help you overall as you construct your site.
Hope this helps someone :)