Can anyone tell me who originally said "The money is in the list." ?
Can't find it anywhere.
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Harrysastar2
Premium
Hi, Lily, unfortunately I don't think you'lll ever find out. Lists of customers, or subscribers as we now know them, existed long before Internet Marketing,
Direct Mail, incidentally over 100 years old and still going strong, and the companies that used it, built up their list of customers by sending letters or brochures to people extolling their products or services.
Once a person purchased a product or service, they were added to the list, very much the same as in Internet Marketing. So it is highly likely that the phrase "The Money is in the List" was coined long before the WW and internet Marketing. Hope this helps. Best wishes.
Direct Mail, incidentally over 100 years old and still going strong, and the companies that used it, built up their list of customers by sending letters or brochures to people extolling their products or services.
Once a person purchased a product or service, they were added to the list, very much the same as in Internet Marketing. So it is highly likely that the phrase "The Money is in the List" was coined long before the WW and internet Marketing. Hope this helps. Best wishes.
APachowko1
Premium
Hi Lily
I cannot help you but I know someone who can. If in the UK you watch a programme called Countdown you will be aware of the person who works in Dictionary corner called Susie Dent, who in real life is a Lexicographer and Etymologist. Part of the programme she goes into the origins of words where viewers ask what did they word or phrase originate from. She has a Twitter account
(search under the name Susie Dent) and if you explain your situation, she may answer. I know it is a long shot. I know she has written books on the subject and you can dwell into them.
That is my suggestion
I cannot help you but I know someone who can. If in the UK you watch a programme called Countdown you will be aware of the person who works in Dictionary corner called Susie Dent, who in real life is a Lexicographer and Etymologist. Part of the programme she goes into the origins of words where viewers ask what did they word or phrase originate from. She has a Twitter account
(search under the name Susie Dent) and if you explain your situation, she may answer. I know it is a long shot. I know she has written books on the subject and you can dwell into them.
That is my suggestion
Mick-D
Premium
I don't know who said it Lily,
These lists actually originate from Government census's
These can then be bought and divided into buying demographics and other data, which can then be used by companies to find out who to market their products to.
These lists are very well organised. You could say extremely well organised !.
Copywriters wanting to push their own "How to..." also are buyers of these lists. they might only want 5,000 names and address's for ?? whatever, and the money they pay for them is to test to see if the product is going to sell or bomb.
As to who said " the money is in the list" you could take a punt on everyone from the tea lady, to some bureaucrat who sold the first list, or the guy who bought the first list.
I did a job on the North side of Brisbane for an import / export agent years ago. A very interesting character. He used these lists ( and it is where I first heard of them).
He had bags of plastic horse shoes he was going to make a fortune on, but it was against the rules of horse racing in Australia, but ok in New Zealand (where he had bought them along with plastic 10 kg beer kegs, or whatever size the Kiwis use. Instead of taking a carton to a party they take a keg).
I had shares in a race horse at the time, so he gave me a few bags of these plastic horse shoes. They were allowed to be used in training, but not on race day.
Interesting question Lilly. Happy New Year. I hope 2021 goes well for you.
Michael.
These lists actually originate from Government census's
These can then be bought and divided into buying demographics and other data, which can then be used by companies to find out who to market their products to.
These lists are very well organised. You could say extremely well organised !.
Copywriters wanting to push their own "How to..." also are buyers of these lists. they might only want 5,000 names and address's for ?? whatever, and the money they pay for them is to test to see if the product is going to sell or bomb.
As to who said " the money is in the list" you could take a punt on everyone from the tea lady, to some bureaucrat who sold the first list, or the guy who bought the first list.
I did a job on the North side of Brisbane for an import / export agent years ago. A very interesting character. He used these lists ( and it is where I first heard of them).
He had bags of plastic horse shoes he was going to make a fortune on, but it was against the rules of horse racing in Australia, but ok in New Zealand (where he had bought them along with plastic 10 kg beer kegs, or whatever size the Kiwis use. Instead of taking a carton to a party they take a keg).
I had shares in a race horse at the time, so he gave me a few bags of these plastic horse shoes. They were allowed to be used in training, but not on race day.
Interesting question Lilly. Happy New Year. I hope 2021 goes well for you.
Michael.