When to hit enter to write a new sentence or paragraph?
Forgive me for asking too much here, I just wanna improve my skills.
After getting comments to one of my blog posts, I checked on Google if its ranking improved.
To my dismay, it didn't.
So, I went back checking the article, re-reading it as if I am a visitor to my site.
While reading, I found some parts that need corrections. Like for example, a sentence that was written but not supposed to be there. Also, sentences that looks ugly and need rearrangement.
I thought, "Are readers really enjoying my articles?"
Then while reading the works of others, especially the works of famous bloggers like Jeff Goins, I got confused of the rule when to hit enter to write a new sentence or paragraph.
Let's take for example, the one boxed red and with red arrow...
Is the author supposed to hit enter after the phrase "I mean, really know?" and put the other phrase "Most people don’t." on another line?
What is the rule for using "enter" when writing an article?