I have yesterday bumped into some WA advice, about targeting the same keyword twice.

It's said that we should avoid the practice, as it adds no value to the website, and may actually hurt our rankings.

The reason I am worried is that at times, I have had articles that are 4000+ words. And I have broken them down into two.

Sometimes I have used the same title, adding "Part 1" and "Part 2". Sometimes I have used different titles.

EXAMPLE: I want to help people with First Aid for common household trauma situations.

I create first article, "First Aid for Burns" and second article, "First Aid for Any Form of Choking". Alternatively, "First Aid - Part 1" and "First Aid - Part 2" and deal with Burns and Choking respectively.

But does it matter? My concern is that this could be the "one keyword twice" that we are advised against.

How does one work around the problem of breaking a lengthy article into smaller pieces?

Or what exactly is "the same keyword twice"? Does the above First Aid example fit the description?


Join the Discussion
Write something…
Recent messages
ELangley1 Premium
Hello, Teboho. With all the good responses, I believe you should be up and running. Thanks for the question.
Reply
Teboho9 Premium
you are most welcome!
I can see clearly now (to quote a classic song).
Reply
Joezout Premium
That is what they stress in WA lessons and should be followed, in your example I would suggest your title be the following. "First aid for choking and burns" then your subtitles would be for "how to handle choking events" and "best methods for dressing burns". These are just suggestions but hopefully, give you an idea of how you can break up your keyword.
Reply
Teboho9 Premium
wow, I like that - thanks very much!
Reply
Hackerist Premium
Hi Teboho! since I don't want to reinvent the wheel, I am sharing with you the following post from Yoast that answers your question:

https://yoast.com/use-focus-keyword-once/

Tom
Reply
Teboho9 Premium
thanks very much!

Teboho
Reply
Hackerist Premium
You're most welcome!
Reply
jmg52 Premium
Very interesting question. Hope you will have more answers
Reply
Teboho9 Premium
hallo,

I am hopeful too.

Cheers.
Reply
arlowa Premium
Hi, I cannot give you a definite answer, but what I have learned is that if you use the same keyword twice, you will be competing with yourself. My guess is that you are better off using ‚First Aid For Burns‘ instead of First Aid - part 1, as the first might well be a great keyword in itself. I hope this helps, but am also curious to see other replies. All the best
Reply
Teboho9 Premium
hi, 😊

Thank you ever so much!
You have raised a really important point of competing against thyself. I actually prefer to have the titles different, and not to use the "- 1 and - 2" or "Part 1 and Part 2" route.

Regards
Reply
Top