Hi there,

I have some short articles planned, in between my massive ones, that would also be great as articles on LinkedIn, and Medium - should I repost them there, or just link to them?

Will re-posting them as a LinkedIn article hurt the SEO of my blog post? Or should I change the article a little bit, and then post the changed article on LinkedIn?

What do you suggest?

Thank you

Claudia

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Kickbacked Premium
I liked the question Claudia!

Some very good responses!

~Tim
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ClaudiaHB Premium
I am glad that you did, Tim - Blessings!
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Kickbacked Premium
Have a blessed weekend Claudia!

~Tim
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AlexEvans Premium
Hi, Claudia, there are pros and cons associated with this approach. It can get complex very easily.

Initially, you have to explore your intent.

What are the outcomes that you are trying to create? For example, if you want referral traffic and you republish an article and given all the information, why are the readers going to explore further by going to your website when you have satisfied their curiosity already.

Another issue is that these sites may well carry more authority than your site, the issue that evolves is that the content that you republish may well outrank the original content that is published on your site.

In a way, it ends up being counterproductive; it would end up with the loss of traffic to your site for little gain.

Maybe a higher risk for a newer site than a more established site, but still, a risk that needs management.

If we syndicate content on other sites, Google will always show the version that they think is the most appropriate for users in each associated search. If you are republishing, best practice can be to leave it until your original content is indexed so that it technically has a hierarchy over other versions of the same content.

Another thing to think of is in each case we have audiences that are not the same, and may not have the same goals and aspirations. The people reading your web copy may be different and have different perspectives to the folks on LinkedIn and Medium. That may or may not dictate what you publish.

Key can be to be selective so that not every post is republished.

Probably the best practice would be to publish a taster of the original content, this, of course, would be influenced by you intent.

Perhaps an introduction and some excerpts from the post, enough to spark curiosity, this can be achieved by copying and pasting, a sample of the post.

So republishing on these platforms can be a great way to grow brand awareness, the key is for us to develop a content management strategy. Do we just burn some content to get the word out there, in the greater scheme of things this can create a great ROI?

Best wishes as you explore the opportunity.
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ClaudiaHB Premium
wow, thank you for your great comment - here is what I am considering. I have a few posts in my niche planned that are not necessarily keyword-rich, unlike most of my other posts, so while they are relevant, they may not rank as much as the other posts that I have, that I am not planning on reposting. I would not consider reposting anything, that I think has the potential to rank. However, I do feel that this type of content, because it fits with my main content, gives me somewhat the sense of being an authority in my niche.
Also, because my blog is called Daily Positive Quotes, I need at least 5 days' worth of content a week - so it would help a lot if I could use those low keyword posts as something I could repurpose, just to save time.
But you got me thinking, I may want to only do that occasionally, for example using one of those posts out of 4 as an article to repost, rather than all of them - because, like you said, why would people go on my site, if they can not find original content, that is similar there.
I am trying to also take advantage of my over 10,000 LinkedIn followers, a group of people I am currently not tapping in, to the full potential.
Maybe you (or another person) have additional insights about this, with a little more info on what I am trying to do here.

Thank you
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BMcGinley1 Premium
Claudia,
I'm linking my articles to LinkedIn and Facebook.
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ClaudiaHB Premium
I hear you, I do this as well - blessings!
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Triblu Premium
Hey Claudia,

Re-posting exactly what has been published online elsewhere is never a wise idea. However, linking to your related posts shared on different platforms online is a very wise idea indeed. In fact that comes highly recommended as a great SEO tactic.

Hope you find this helpful.
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ClaudiaHB Premium
so basically, I should re-write the darn thing, if I would want to post it elsewhere, same content, different structure, and then link to other posts from my blog - that is what I thought, I was just curious because a lot of people tend to use the Medium import feature, to copy their posts into Medium, for example.

Which is going to bring up another question for me, that I am going to have to ponder now about a series that I am planning on writing, and may turn into a book at some point - well, okay, one thing at a time - thank you.
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Triblu Premium
Only provide links to posts that offer your readers additional details.

If you are offering the exact same advice than it would be pointless to add links to the same information that you have offered elsewhere too... at least that is my way of seeing this.
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ClaudiaHB Premium
makes sense, thank you
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