Keep it short - most people tend to skim content when reading online. Use lots of headings and bulleted lists to make it easier for people to hit the high points.
Keep it simple - remember that you're not writing for your high school English teacher! It's best to write at a sixth to eighth grade reading level so it's easy to understand.
Here's a great tool you can use to check what grade level you're writing at:
http://writingtester.com/
I tried it on this post, and found out I was writing at a sixth grade reading level, with a readabiity score of 61. The higher the readability score, the better.
Give it a try!
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Sherion
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I am going to try that. A lot of people have told me that I write too simple and not technical enough for some of my promotions. Funny thing is that I have 3 degrees. So, what?
You are right. People who don't understand what they are reading tend to leave that blog in my opinion.
Thanks for this post and the link.
You are right. People who don't understand what they are reading tend to leave that blog in my opinion.
Thanks for this post and the link.