Hello to all,

A question for more advanced members: I have my first niche site and I will see how it goes along and how the training can hopefully help in content writing, marketing, etc.

But I also wanted to know, is there any way to be profitable if one is NOT comforatble promoting products or services per se. That is, I might be talking about life experiences and situations which could be helpful, insightful to site visitors due to their uniqueness and how they may connect to it, yet there are really no "products" directly associated with such writings, or I may not feel good promoting such things. In such a situation, could it still be possible to have a profitable online site through means other than affiliate product marketing?

(if I am unclear in some of the above, I can further explain).

Thanks.

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J-KWest Premium Plus
Hi Hossein, I get where you're coming from.

My first website before I found WA was a site where I wrote about technology and its impact on society and the economy. How autonomous braking for example would be good for saving lives and that was a good thing... but with my background in automotive parts distribution and a majority of clients being collision shops, how that technology could also wipe out an entire industry, from the technicians to the manufacturers to the packaging, shipping, warehousing, and administrative staff. And what would be the effects on other industries as a result.

Not that we shouldn't have autonomous braking in vehicles and save lives... just that we should also be thinking of the wider impact those technologies have.

I wrote about 3D printing, AI, virtual and augmented reality, and so on... again discussing the significant impact these technologies could have on society, employment, education, retraining and so on...

I had a lot of thoughts and opinions that I thought were not only interesting but were extremely important for us to be aware of, think about, and talk about.

And absolutely nobody read it, lol.

Well, maybe a few, but VERY FEW.

The thing is, you can absolutely write about anything you want, it's your website. But unless a person is a celebrity, author, athlete, influencer, or someone highly regarded in their field, etc.... and that's also the thing they're talking about... most people don't really care what we think.

I mean, it's not that they don't care... it's just that they don't care enough to give us the time and attention it would take to read everything (or anything) we write. My friends and family won't even spend time reading what I write, lol.

People are too busy thinking their own thoughts, commenting on blogs, forums, videos etc. trying to get their own opinions out there. And most importantly... trying to solve their own problems.

When they read your content, they are thinking... "What's in this for me".

And that's okay... because we do the same thing when we read other people's content. When we watch a YouTube video or read a book or listen to a podcast. We also only have so much time and there must be something in it for us.

So whatever content you create, if you want your audience to read it, there must be something in it for them. Again, you can write whatever you want, it's your website... but IF you want someone else to read it, there must be something in it for them.

And if you can generate enough traffic, you can monetize that with ad revenue. Ad revenue makes up a significant part of my income, about a third, so I know it's a viable stategy.

The other question I have is why you would feel uncomfortable promoting products or services. You should only feel uncomfortable if you're "pushing" products or services on someone who doesn't want them.

And in that case, you're wasting your time and energy anyway because it takes an extraordinary amount of energy to "convince" someone on a website to do something they don't want to do. And it takes an extraordinary amount of talent. I know I'm not that good, lol.

That's like driving Uber and trying to convince your riders to go where you want them to go... even though they don't want to go there. That would be uncomfortable for most people I think.

But if your products and services are aligned with your niche and your audience, and they are legitimate solutions to the problems you're helping them solve... you shouldn't feel bad about that.

You're helping them. And you're only recommending, you're not pushing or forcing.

For example, if I go into a furniture store looking to buy a recliner, the salesperson should NOT feel bad about selling me a recliner. I was looking for one. If they spend an hour trying to talk me into a new bed and kitchen table though, then sure... they should feel uncomfortable.

So what I'm saying is, don't sell beds and tables to people who want recliners... and then you shouldn't feel uncomfortable 😉
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HosseinC Premium
Hi J-Kwest,

Thanks for the answer. I am talking about the uncomfortable factor in relation to experiences and issues with a mental health problem, so I am familiar with this and could provide insights and helpful inputs for people at large; However, I would not know about promoting medicines since I have largely not taken these myself and thus cannot declare how one would react; and with regards to techniques out there, some seem legitimate but many others out there seem strange and carry a lot of weird theories attached with them, or are advocated by "experts" explicitly for their own profit (while this matter of mental health is serious and not for profit-making schemes).

So given this reality, is it better to make a site about one's experiences with mental health issues, or just stick to more conventional, less controversial products and marketing?


Thanks.
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J-KWest Premium Plus
Ah... I see what you're saying now. That definitely makes sense. I don't think I'd be comfortable recommending products in that kind of niche either. Maybe not even products I've tried because everyone responds differently and mental issues are serious enough you don't want to risk recommending the wrong product to the wrong person... even if it works for some.

My recommendation if this is the niche you want to be in, is to recommend non-medical related products. For example, one of the best things I've ever done for my own mental health was to join an online exercise and nutrition program that also focuses on exercise recovery and sleep.

I've tried for years to do it on my own, and failed at it every time. But an online program similar to WA in the health niche with a community is exactly what I needed.

And I had no idea how big of an impact my poor physical health was having on my mental health.

So that could be one direction you could go.

Now that won't be the solution for everyone of course, but generally speaking, improving lifestyle factors whether it's nutrition, exercise, sleep, meditation, relationships, etc. all help pave the road to better mental health.

And although it's out in left field... you might even recommend things like furniture and/or organizational solutions that help someone declutter and/or downsize their home, workspace etc, which can also have a positive effect on someone's mental health. This one I know from experience as well.

You could recommend hobbies like gardening, kayaking, fishing, biking and so on that can all have positive impacts on people's lives and mental health.

So your range of potential recommendations could be quite large, even though your niche doesn't have to be.

And recommending programs, courses, or products related to living a healthier lifestyle would not steer your audience in the wrong direction.

However, for more serious mental health issues that require professional help or medical intervention, I probably wouldn't tackle a niche like that unless you are medically qualified.

There could be potential liability issues which are probably rare, but a risk nonetheless.

Another challenge with a medically related niche is your ability to rank. In 2018 Google introduced their E-A-T algorithm update which stands for Expertise, Authoritativeness and Trust. With the vast majority of niches, you can build up your expertise, authority and trust... but in some niches like health, medicine or finance, for example, this is harder to do.

Sites that are closely related to the medical profession are difficult to outrank. They can have doctors with established online profiles (Linked In, Medical Papers etc.) who've authored a good percentage of the articles and Google can follow those online breadcrumbs to identify them as an authority on the topics they are writing about. Those sites might also have links and citations from universities, hospitals, government websites and so on, as well as contain content with original research and case studies.

So it's much tougher niche to be competitive in unless that is also your background.

What you're saying though, about not being comfortable with recommending some of the products in that niche, is absolutely understandable.
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AbieAJ Premium Plus
Hi

You can however I'd research my niche well.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

To get conversions and sales you can either run affiliate programs referring your visitors to other merchants or your online store, in a way as you are describing profitable. To be earning commissions you'd have to be promoting something.

I would probably consider a relevant niche to my subject in which I can promote something or doing my own. And add a section of your site to your personal experiences. Something worth thinking about?
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AbieAJ Premium Plus
In more detail

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below Onward:

You site need be ready before you apply for affiliate programs

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 10 - 15 posts.

Once accepted, they've given you material and special tracking code links you can share on your site.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance with your affiliation terms and conditions, how commission payouts are tracked and paid. You need to read up how payments are made because different programs follow different rules; some pay by check others via PayPal or straight to your check account.

I would always adhere to your affiliate program terms and conditions.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
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eminentcopy Premium
You can create a product of your own or turn those lessons into an ebook and sell it on Amazon. You can also organize online coaching and many more alternatives.
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Newme202 Premium
Is there a particular reason, you do not feel comfortable promoting others products?

Are you creative in producing your own?
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anor30hg Premium
If all you want to do is write about your life's experiences, then I would consider turning all those experiences into a book, and then if the information is beneficial or helpful you might want to consider selling that book,

and if there if there is a product or service that supports whatever you are writing about, then just offer that as something helpful to your readers if they want that option,

without trying to push the sale.
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