I have a program I am promoting so far very well through my e-mail list and my social media channels. The system is well scouted and a great big ticket sale but it's a limited time offer as it is a conference type promotion that may only run once to twice a year. What I am worried is if I do a review on my blog and the even ends two weeks from now with the final replay will it be worth adding the post at all?

I know I will have to disable or redirect the promotional URL. I have a plan for this but am worried that visitors to the optimized page would be turned off by the offer no longer being valid. Has anyone had expereience with this type promotion in the last 7 years? I am very rusty with it.

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JeffreyBrown Premium
Thanks for this, Andy! I learned a couple of things!

Jeff
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Jhey79 Premium
From an SEO perspective. You could publish the blog post now and update it with information on how the event turns out later. That way, if you optimize it for the right keywords, you can benefit from the traffic that it generates.

You could also put an opt-in form front and center so that people who are attracted by your SEO efforts, and who are interested in the event, could subscribe for updates for any events that will be upcoming.

It really depends on whether you’re trying to make a promotion that’s evergreen, or if this is just a one-time deal.

Either way, though, definitely couldn’t hurt to blog about it.

Just a thought. Hope it helps.

Jeramy
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favorme Premium
I haven't don this type of promotion before, go by your best instinct.
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LMH1968 Premium
Great question and great answer
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JeannineC Premium
This kind of limited time opportunity happens all the time. The biggest thing you can do is to emphasize the limited time restrictions in your post. Discuss that it will be available only selected times during each year, so "mark your calendar now" for the next time it's available.

This type of scarcity can actually work in your favor with a solid post about it. I would absolutely leave that post up year round. If there are alternatives between these special sale opportunities, you can include those in the post, but you can definitely turn this into a positive situation.
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YumaBloggers Premium
This is basically what I do with my WA Black Friday sales just I don't know a far-ranging date yet or if this will be a one-time event. I now have a plan though to create a lead capture page to start a list for people interested in live training webinars so I can make use of the traffic even if the event is never held again. I just wish I had the back end for the full system as this is a great team for the training at hand. I hope to do well.
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JeannineC Premium
Just be careful of how you keep that information. You starting a database like this screams CCPA compliance issues concerning privacy.
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YumaBloggers Premium
I have that covered with my privacy opt-in and privacy policy details. Sadly I will not be letting California rule my Arizona business in any manner.
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JeannineC Premium
It's more than just an agreement to opt in. It's all about how securely you store the information too. Having it on a laptop or desktop which could get stolen isn't acceptable.

Yeah, CCPA can indeed rule your Arizona business, unless you put something on your site that California residents are unable to register.
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YumaBloggers Premium
As to the safe data handling that is by secure servers offsite via a professional e-mail handler not onsite. California visitors can opt out of cookies on site, and can choose not to sign up to the autoresponder. As to California ruling America I would let the supreme court decide that. I think their State law oversteps the Constitution which puts interstate commerce matters in the hands of the Federal Giovernment, just it hasn't been tried in court yet.
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JeannineC Premium
FYI, I haven't heard of any legal challenges to it yet. It could take 7-10 years when one comes up. Right now most people are still looking at it like GDPR - the US version. I don't think there will be a case on it unless somehow someone wants to start one.
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