I've just started out with 5 posts. Now I want to write about Shopify dropshipping. What should be beneficial for me at this stage? Writing out an ultimate guide of starting a dropshipping store (6000 words) or 3-4 posts covering different aspects of Shopify dropshipping.

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GlenPalo Premium
It depends.

> On your target market.
> On the purpose of your content
> On your marketing strategy for your website

It appears you want to write a guide to start a dropshipping store.

I would write a pillar content piece on the main topic with clusters of sub-topics that fill in and provide further explanation. The sub-topics would focus on long-tail keywords.

A great pillar-cluster example is the Moz guide to SEO.

https://moz.com/beginners-guide-to-seo
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Ambuj1 Premium
Thanks Glen. Great source. I suppose writing a detailed post with interesting sub-topics require some expertise. So far I've written 3000 words but it's already looking directionless. I think the content will not turn out what I want it to be.
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MMelnick1 Premium
Just try and surprise yourself by doing this
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GlenPalo Premium
It may take some expertise to write a long, detailed post. It would also take research.

But the big advantage of doing that is it helps establish you as an authority knowledgeable with dropshipping. An authoritative post will also help generate organic backlinks.

Another advantage of a long post is that you can convert it into an ebook or checklist for example. This, in turn, could help you build an email list.
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Ambuj1 Premium
Yeah! Right. Like asking to subscribe for the content. Great insight.
And what do you mean it will help me generate organic backlinks?
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GlenPalo Premium
Other people writing content for their websites link to your site as a reference. Or someone who shares your link in a social media network. These are examples of unsolicited backlinks (organic).
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FranBennett Premium
If it was me, I’d prefer to read 3-4 smaller posts.
Each focused on a specific easy to digest chunk of information.
In chronological order so that you can absorb the information easily and get it organised in your brain in anticipation of implementation.
Just going by my own experience, if it looks to hard then I won’t do it, let alone read about it.
Happy posting!
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Ambuj1 Premium
That is the problem. What I thought will be a 2000 word article turn out to be triple in size. I am myself overwhelmed with what I've written let alone the visitors.
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FranBennett Premium
Can you break it down into sections and expand on each section in more detail? So have a brief introduction then go into specifics?
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Ambuj1 Premium
Yeah. I could do that. But as suggested by Glen. I'll make it a small ebook and use it for an email subscription. Let's see how this turns out.
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Dale123 Premium
Rather than asking "what should be beneficial for me" the easiest way to answer your question would be to ask "what would be beneficial to my visitors".

Put yourself in your visitors shoes... Would you prefer 3-4 posts or would you prefer to come across 1 long post?

There is no right or wrong in terms of what you do, but it should always be done with the visitor in mind. Good search engine rankings come from looking after your visitors :)
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Ambuj1 Premium
Great advise Dale. Maybe I'll go with short informational blogs.
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DeniseAS Premium
I would suggest the 3 to 4 posts option.
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Ambuj1 Premium
Thanks for the reply. Maybe a long post should be better at a later stage when I start getting some traffic.
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jbatters Premium
If it were me. I would take that 6000 word post and break it down into the 3-4. Personally I lie reading smaller post. When I have a large blog like the 6000 it takes a lot more of a person's time to read through. and by the end they may be reading but not taking in the essence of it all.. Think of it like an apple. have that apple would sure be hard to chew all at once, so we take bites instead.
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Ambuj1 Premium
Thanks. I also thought about it. Most people don't like to read long posts but almost everyone read a short article if it has some value.
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jbatters Premium
Don't make them too small I like to aim for 1000-15000. That is me we are all different. I know if I shoot for 1000 it ends up between 1100-1300.
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GlenPalo Premium
I would not make the assumption that people don't like long content if it were an instructional guide. It depends on the intent of their searches. Long-form content tends to be bookmarked as well as shared. Besides Google like topical content.
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