Increase sales with the right colours! (Some colourful findings)

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I was researching about the colors to use for my new website when I found some interesting findings. Do you know that colours can affect purchases? If you are targeting gender specific products, do you know what colours do they like? Well, here are 2 infographics that I found to be particularly useful. Enjoy!

Jane

Source: Kissmetrics

Source: Kissmetrics

Some other interesting infographics I found:

http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html

http://printmediacentr.com/2011/02/infographic-the-psychology-of-color-for-web-design/

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Recent Comments

17

Yeah you are right. People tend to buy in base of the colors they like. Than ks for sharing. :)

You're welcome! Just have to find the right balance of colors to use for it to be effective I guess.

Exactly! Becuase if we don't choose the correct ones we will lost $$$. :(

Thanks great one ;)

Thomas

Glad it's helpful. :)

Thank you for sharing!
These info-graphics are great, I believe in the effects of color.
I knew about the red/orange for appetite/movement in fast food chains, so to me, It makes total sense to apply this to our websites; as best we can! :)

Glad you like it. I was thinking of orange too but if I'm targeting females, I might not do so. Females generally don't like orange from the other study. :)

Very interesting

Indeed :)

That's really interesting. It's great that real studies have been done to break it down this way. Color psychology can be really useful in how to present information to your audience.

Yes agree! It's interesting how colours can affect a person's psychology.

Fascinating! I've been going for soothing colors -- easy on the eyes, but now I wonder. Thanks for the great info.

You're welcome. Same here, I've been going for easy on the eyes colours. Food for thought.

Colors are so fascinating, are they not? Amazing how sneaky advertisers can be. What is your favorite color to use?

Yeah sneaky sneaky... But it also proves that colors do play a part. Ii like to use blue and green. :)

No wonder all the fast food outlets with "red" labeling make my hunger rage - in a good way :)

Haha good observation. Maybe that's why upsize the meal when we reach the counter. ;)

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