Setting Up a Facebook Business Page in 5 Steps

Last Update: Aug 24, 2022

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If you're interested in setting up a Facebook business page, follow these steps. Create a unique username and cover photo, edit your tabs, create content to engage with your followers, and promote your Page. Once your Page is ready, you can add friends and followers to the Page.

After that, you'll need to create a custom URL and choose a cover photo size of 400x150 pixels for the Page.

After setting up a Facebook business page, you can start attracting followers. You can either invite friends to your Page manually or use the "Invite Friends" widget. Paying for ads to make your Page more visible is also possible.

Create a Unique Username

When setting up a Facebook business page, choosing a unique username is essential to its success. The username should be unique and contain at least five characters. It should be in lowercase letters and not contain any capital letters or full stops.

Do not use the username for any impersonation purpose. This way, people won't mistake your Page for someone else's. Moreover, you should add a description and local information to your Facebook page to help people contact you easily.

The username begins with the symbol "@" and is displayed below your Page's name. You should choose a username similar to your business name but not the same as it is.

However, you can choose a variation if you do not want to use your actual name. Ensure that the username is at least five letters long and contains no special characters.

Choosing a username is crucial because it is the name people will remember when searching for the Page on Facebook. Make sure the username you choose is unique and easy to remember.

Your Facebook business page can be found on the web with a URL. You can use it for advertising, social networking, or marketing purposes. But make sure to select a username that reflects your brand.

Don't forget to use a brand story. It's an amazing opportunity to showcase your business and give your users a better connection to your brand.

Choose a Cover Photo.

The design is one of the most important factors when choosing a cover photo for a business page. So, choose an image that encapsulates your brand and speaks to your audience.

While you can use a free graphic design tool to create an image, you should also consider using a free stock photo library. There are hundreds of thousands of visuals that you can use for this purpose.

Your cover photo can incorporate existing imagery from your website. It should also display the products and services that your business offers. Before uploading the image, make sure to check the dimensions.

Another important consideration is the target audience. For example, if your business offers makeup and skincare products, you should select a picture representative of that audience.

Some businesses use images that feature their products, while others focus on branding and motivational quotes. Ideally, your cover photo should be a unique representation of your brand.

While this is not the only factor you need to consider when choosing a cover photo for a business page on Facebook, it can help you make the right decision.

The content should be relevant to the audience, preferably in video form. For a longer message, you can use a longer video. Using a Facebook video instead of a static banner is also a good idea. A video will allow you to tell a more detailed story.

Edit Tabs

To edit tabs on your Facebook business page, select the template you'd like to use for your Page. Then, click the "Edit" tab to customize it further. Facebook now uses different templates for different types of tabs. You can change this if you want to.

The basic thing to do is change the name of your tab. You can also rearrange tabs. You can modify the content of the tab.

Changing the content may be necessary if you want to update your business information or conduct a new campaign.

You can always use the default if you don't want to change the tab name. This method can make your business pages look more professional and increase sales.

You may wish to include a shop tab if you are selling products. Another option would be to encourage customer reviews.

Having a shop tab might encourage more people to shop with you. A special events tab could help you promote your upcoming events and build a guest list.

Make sure to choose tabs that suit your business and your target audience. This way, you'll get a better chance of getting targeted traffic.

To change the name of a tab app, click on the "Edit" text link below the list of tabs on the left side of the Page. The name of the tab app will automatically populate in this box.

If you don't want to change it, you can delete it and restore its default name. Then, you can save your changes by clicking on the "X" button next to the tab.

Promote Your Page

Once you've created your business page, you'll want to add your business name, cover photo, and basic information. This includes your business type, a local store, or an eCommerce page.

The next step is to draft some engaging posts. Consider what your target audience is looking for in a post and try to model them after those posts.

Post content regularly to keep your audience up to date – Try to post at least three to five times a week. Then, plan another week's worth of content and have a few posts ready for next week. Try experimenting with different posts, such as funny or serious polls.

The more prospects engage with your posts, the more likely they will become followers. Remember that your end goal may not be to get more Facebook fans but to convert them into active consumers.

Expand your network: You can promote your business page by liking pages of other businesses and influencers. You can even engage with those who have large audiences and ask them to link to your updates.

You may also want to host a name drawing and use your followers' names in the contest. Those with strong influence will be more likely to link to your updates.

You can also post links to your product page or other useful information your target audience will find useful.

Fill your Page with as much information as possible – the more you can add, the better. Facebook users will appreciate this information, and so will the algorithm that powers it. Cover and profile pictures are important visual aspects, so ensure you include more than just a company logo. Alternatively, use a video of your product as a cover photo.

Create Posts to Engage with Users

One of the most effective ways to engage users on Facebook is by sharing personal, inspiring, or humorous content.

It can be fun to share content demonstrating how your products and services benefit your audience and inspire them to share it with others.

Creating posts that relate to your audience's interests and pet peeves can boost engagement and make them more likely to share your posts.

To increase engagement, try posting videos – videos are especially effective because they show how you work. If you're a fitness trainer, you can show people what you do daily in your studio, including editing videos and organizing meetings.

Posts about charity and nonprofit organizations often go over well, as they are videos showing how your employees organize their days. Besides being fun, they can be more effective because they're authentic and easy to produce.

A surefire way to get people to interact with your Page is by asking for their input. People like to see that their opinions matter. Asking for feedback or suggestions is also a good way to generate engagement on Facebook.

You can post a poll that asks users what they think of your products or services. Sharing your business's history or how it evolved can also be a good way to engage with users.

Another effective way to create posts that engage with Facebook users is to feature customers on your business page. This strategy builds trust and credibility and can attract potential customers. It also makes you look more like a human, and humans respond to friends rather than salespeople.

Besides, all businesses talk about seasons and key moments in their marketing calendar. Make sure your posts align with these moments.


Setting up a Facebook business page is a great way to reach a captive audience. You can reach people looking for your products or services, such as those looking for a plumber. The business page can provide them with the contact information they need.

If you provide remote services, you can list your email address and phone number on your Page. Aside from this, you can set up a support line for your customers.

Once your Page is created, create a strategy for the Page. You can use Adobe Express to plan your social media posts. If you don't have the time to do it yourself, consider hiring an agency to help you for setting up a Facebook business page.

For instance, Scorpion is a certified Facebook business partner. You can use Facebook to attract more customers by hiring a certified agency.

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Recent Comments


Be really careful with FB! I had a Biz Page for over three years. Paid them money every month for ads. I made the mistake of signing up for 5 groups one day. Bang (July 9) they blocked me out because their system says 5 is too many. We did not know that! Their Customer Service is worthless. I have paid money to try to get back in, no luck.

That's not good Phillip! I have had a FB business page for a year or so now and never had any issues.

Thanks for highlighting this.


Bookmarking this one mate! I have an FB business page, but it is dormant! This will come in handy! Thanks, Mark!

I hope all is well!


Hey Jeff I am glad this might come in handy!

All well in this part of the globe mate and I hope the same for you.


It will, indeed, Mark!

I'm glad to hear all is going well, mate!


Thank you

Anytime Mike.

This will come in handy for me very soon.


Glad to hear Mike!

Great info, Mark! This is helpful, as I do not yet have anything on FB...


Always a pleasure Rudy.

Some great pointers here, Mark. I've been experimenting with a FB page for my site for the past few months and have started to see some positive results. Thanks for the share.


That's great to hear Susan!

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