SEOptimization Tips - 1 : Introduction

Last Update: November 13, 2020

What Exactly Is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business.

SEO Strategy

An SEO strategy is the process of planning, outlining and implementing steps designed to improve search engine rankings. In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

In Other Words ...

Aligning content to Search queries.

We take 5-6 hours to write an article. But we spend 5 minutes on checking it's SEO. I think we need a change to this strategy.

SEO & Google Facts

  • Google accounts for over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.
  • Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
  • 67,000 searches are performed on Google every second
  • 39% of all global ecommerce traffic comes from search
  • 93% of all online experiences begin with a search engine
  • Nearly 80% of users ignore paid ads in search results
  • 50% of all searches will be voice searches by 2020
  • 58% of searches come from mobile
  • 97% of page-one results have at least one image on the page
  • 46% of all Google searches are local
  • On the first page alone, the first five organic results account for 67.60% of all the clicks.
  • Google’s search algorithm uses more than 200 factors to rank websites.
  • High-quality content and link building are the two most important signals used by Google to rank your website for search.
  • 57% of marketing executives say on-page content development was the most effective SEO tactic.
  • The average content length of the top position Google article contains 2,416 words.
  • The average word count of a voice search result page is 2,312 words.
  • 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
  • 55.24% of pages don’t have a single backlink.
  • The more backlinks a page has, the more search traffic it normally gets from Google.
  • The top four ranking factors are website visits, time on site, pages per session, and bounce rate.
  • In general, 52% of all worldwide online traffic comes from mobile, 45% from desktop.
  • 36% of SEO experts think the headline/title tag is the most important SEO element.
  • Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.
  • 70% of marketers see SEO as more effective than PPC.
  • 61% of marketers say improving SEO is their top marketing priority.
  • “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
  • “Best” + “right now” mobile queries have grown by over 125% in the last two years.
  • 72% of consumers who did a local search visited a store within five miles.
  • Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
  • 62% of Gen Z and Millennial consumers want visual search more than any other new technology.

SEO is important. Sometimes more important than we realize.

Please Watch This Space Each Day

I hope to be able to provide tips and reminders about how we can improve our SEO. Do check in for some valuable and fun tips, periodically.

Later Lesson

If you wish to read more about SEO or check out later lessons in this series, you can click the following link:


    Join the Discussion
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    Recent messages
    HappyDude Premium
    Aparna, I love these SEO facts. My #1 favorite is:
    1. The average content length of the top position Google article contains 2,416 words.

    I will always keep this 2400 word count in mind when writing my articles.

    The average reader can read approximately 300 wpm. So a 2400 word article would only take an average reader about 8 minutes to read.

    Thank you!
    Aparna155 Premium
    Great analysis.
    Warly10 Premium
    Hi Aparne. I already knew some of those, but I learned more again from this SEO guide...
    I'm just wondering tho, Is backlinks that important? I don't think you can't rank on page one just because you don't have a backlink on your site. This wouldn't make any sense... And most people pay for backlinks now, and google doesn't like that
    Aparna155 Premium
    Backlinks are MOST important. Never ever forget that, my friend. I can't stress enough how important they are.
    Warly10 Premium
    Ok. thanks for the tips
    jghwebbrand Premium
    These are some staggering statistics. I am very curious who you found all of them.

    SEO is an incredibly important part of the process.

    It would be nice to see if there are more hidden ways we can use Jaaxy.

    I will be eager to see what you come up with in the comming days.

    Thanks for sharing.
    Aparna155 Premium
    Thank u
    Jessiefido Premium
    Thanks a lot for the very informative post Aparna.

    There's some great information here that I had no idea about!

    Have a fantastic day!
    Aparna155 Premium
    Welcome Jessie
    ShevonneJ1 Premium Plus
    Thanks for the info
    Aparna155 Premium
    You are welcome