Google's Helpful Update Content Quality Content is What it's All About?

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If you are not producing quality content and just focusing to please the search engines with SEO then think again and quickly.

In fact, start looking at all your posts, in particular, the old ones as they may need a big overhaul. Then again you should be updating old content anyway so now is a great time to start doing so.




Why do I say this?

Well, some of you may know and most likely a lot don’t know that Google has already rolled out their latest update known as the “Helpful Update Content”.

The rollout of the helpful update content has already started as of the 25th of August 2022 and over the next two weeks or so many will see what effect this will have on their website.

Hopefully for many here, if you have been applying the training given, you should be fine.

However, there are some here who still want to just promote and not offer value for their readers. In other words, you are selling and not helping.

This will be another reason why you may not see some of your content either being indexed and if it is indexed it certainly will not rank well.

What is covered in Google Helpful Content Update?

Here are some of the main points Google wants to resolve with affiliate marketers.

However, if you want the quick version then three major factors this revolves around.

  • Are you creating content that ADDS VALUE FOR YOUR READERS?
  • Are you ANSWERING THE QUESTIONS PEOPLE ARE ASKING?
  • Are you WRITING FOR THE SEARCH ENGINES FIRST?

If you are not doing the first two and only the third then you most likely will see a decline in your content rankings.

If they are ranked already then expect a huge drop I am not talking about page 3 of Google but most likely not even in the first 20 pages if you are lucky.

It may trop out and become non-indexed as well.

You see it’s all about connecting to your audience that offers value to them not you.

This is why Wealthy Affiliate has consistently told you to write for the readers and not for the search engines and they have been right from the word go of being here since 2005.

Other members of late have also been saying this along with additional methods to help your further to not only rank well on page 1 of Google but also to help answer people’s questions that they are asking not what you think they should know.

You can refer to this post which has some major blog posts on the very subject of answering what people ask and how to get ranked properly and without issue.

Any benefits you get later such as a commission, referral, etc iarea side benefit, and as I have stated in a previous blog affiliate marketing is not about the money.

If you still have the attitude about money first people later then sorry but you are destined for failure and most likely going to quit before you give it a proper go.

Let’s look at some of what Google will be looking at with your blog posts and you will see it all comes back to the two main points I mentioned earlier.

Google Helpful Content

Let’s look at the first two points I gave and compare that to what Google is asking you.

Point 1 Adds value for your readers

Point 2 Answering the question people are asking

Google response and rather than duplicating their words here is an image of the questions or statements they are making.

As you can see what Google is asking you are the two points discussed both revolve around helping your readers by giving value and answering their questions.

Enough said on that

Point 3 Writing for the search engines first.

SEO Plugins

While we are mentioning SEO, I want to quickly point out that Google has also confirmed that when using SEO make sure it is relating to your blog post for the readers and not to the various SEO plugins may have.

You don’t need to follow all these plugins' states, take for example AIO SEO it can be useful to a certain extent but you don’t need to follow all their guidelines to get those 100/100.

If you do you are most likely going to be more robotic in your writing.

Remember SEO plugins are more aimed at SEO optimization with the emphasis on Search Engines not SEO for your readers.

Another point I would like to add to this is you don’t need to purchase the paid version nor any of their other plugins like Monster insights with AIO SEO or other plugins or paid versions from the other SEO plugins out there.

Be Natural in Your Writing, Follow the Training

Be natural in the way your write, and get your grammar right as that can have an impact on your SEO as Google doesn’t like spelling mistakes or grammatical errors just make sure what you do is always for your reader's intent and not for the SEO plugins nor the Search Engines first.

Using the basic ideas that Wealthy Teaches is enough such as the Keyword title perhaps in the first paragraph and at the end or even once in a subheader that’s it no more is needed.

Just follow and apply what Wealthy Affiliate teaches and write naturally for your readers.

Is the content you are creating designed for Search Engines or written for humans

There are quite a few issues that will impact many who are not focusing on what Wealthy Affiliate and others have always stated.

Write for the reader’s intent, with the main focus on answering what people are asking.

Too many people are and have been on focusing on keywords using SEO strategies aimed at search engines.

This is simply not going to be enough and you may find many of your posts either going down in the rankings or those that are doing it right will most likely see a rise in your ranking.

In a recent blog, I wrote about ways to think outside the box and have included some very valuable content, in fact, I believe it is must read to gain further insights that will help you further with what has been stated above and help you avoid issues with Google.

https://my.wealthyaffiliate.com/apache1/blog/time-to-think-outside-the-box

So I urge you to read the post that has further blog links that is of vital importance if you want to become successful as an affiliate regardless of your chosen niche.

Conclusion

To sum it all up

Always write for your reader’s intent,

Always answer the question they are asking and provide a reason why and show expertise in your writing.

Don’t be fancy pants in your writing you are not doing an essay for an exam.

Just write for your readers and be original.

No copying and pasting (which is illegal anyway)

Don’t use AI spinners as they are just robotic and most often don’t make sense which means you have to edit it all and pretty much it would be easier to write it yourself in the first place.

Get your spelling right and your grammar correct.

Do an internal link and one external link you don’t need more unless you have blog posts that will benefit your readers and relate to the same topic.

If it takes 800 - 1,000 words so be it, as long as you are answering what people are seeking answers for, if it takes 2,500 words fine. It is not the word count but the quality of the content you are creating for your reader's intent.

Following the guidelines, Google gives if you want to read more from Google with the current update or even previous updates which may be of benefit to you here is the link to Google Search Central Blog to read more.

https://developers.google.com/search/blog/2022/08/helpful-co...


I would to hear your comments on what parts you may need to work on and also on what has been stated above

Don't forget the likes it all helps each other.

In the meantime





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Recent Comments

52

Thank you for a great summary og the update from Google. This is perfect timing for me as I am re-vamping my websites and redoing everything from I started in 2020.

I love the change from Google as it is perfectly aligned in how I want my content to be received by my audience. I have always loved to dig into information and share what I find with others.

Roy

You are welcome Roy and great to hear this change is heading in your favour.

Continue to benefit your audience and great to see the positivity within you.

Andre

Thank for sharing,

I am doing exactly what you have suggested I am updating my old articles and not writing new ones until I am done.

Seeing the old articles and how bad some are and need to be updated is incredible.

When we update an article and run it in Google Serah Console for indexing, it gives them a new lease of life.

Elke

Great work Elke

As we progress with the knowledge gained along the way ofter when we go back to the original articles we then realize just how bad some can be.

You will probably find many spelling and grammatical errors along the way.

Keep going forward and let's get those old ones back in the ranking where they belong.

Andre

Wise advice, indeed, Andre! I always try to help people first, and ultimately, many times in the past, they have reciprocated with a job that makes me money!

Just the feeling of helping is rewarding both way--for my soul first, and then ultimately for my bottom line.

Times are tougher now, but it DOES still work!

Excellent post!

Jeff

Thank you Jeff certain true when we are helping the emphasis is on the word help. Many tend to forget that part and as for the soul part when we do so with good thoughts of kindness and the love of helping we feel better within ourselves along the way.

Enjoy your day Jeff

Andre

You are totally right about that on both counts, Andre!

The rest of the evening was spent talking business with an associate fo mine.

I hope you enjoy your new day!

Jeff

Wonderful to hear Jeff and yes enjoying my day

Thank you
Andre

I'm very glad to hear that, Andre! I will be heading to bed soon, I hope. It has been a long day!

Jeff

Good night Jeff and if you remember the breathing go for it.
I certainly understand the long days but we will get through it and renew energy the next day

Take care relax and sleep well my friend

Andre

I've got a little more to do, Andre, and then, more than likely, sleep will take me straightaway! If not, then I'll try your method, my friend!

Either way, I plan to sleep well! I need it!

Jeff

Great to hear Jeff there is always something we want to do towards the end of the day.
Often seems not enough hours in the days we need 24 hours within the 24 hours time travel would certainly benefit us

Andre

Yes to all of those above and then some, Andre!

Jeff

That's for sure

Absolutely, my friend!

Rest well Jeff

I did, Andre, I even attempted your breathing exercise, so I must have done something right because I was asleep shortly after.

Jeff

Awesome Jeff glad to know it helped do this each day and you will find not only will it help you sleep well but also your will be more relaxed in the morning along with better breathing during the day. As the breathing can be practise during the day and once you get the hang of it this will become more natural

Enjoy your day

Andre

You're right, Andre! We'll see how things progress!

Jeff

Great to hear whatever helps
Andre

You bet, Andre! Thank you!

Jeff

Thanks Andre.
Great post.

However this link doesn't seem complete:
https://developers.google.com/search/blog/2022/08/helpful-co...
Please advise, thank you.

Thanks try this
https://developers.google.com/search/blog/2022/08/helpful-content-update
I updated the link in the post must have cut short of the link

Thanks Andre for highlighting what we should and shouldn’t do. I am sure those of us who have followed what WA has taught, to help instead of sell, should fare pretty well in this update.

You are welcome Jenny I hope so too there are many old old posts many have done that may be an issue for some.

Guess we will have to wait and see while checking on our own content which is what counts for our own sake.

Enjoy your day and the rest of the week

Thank you once more

Andre

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