Grow your business consistently

3.6K followers

2 years ago

If you want to build a business that grows consistently, be sure to answer this question:

"How do I make my users promote my business without them having to promote it at all."

The answer is to make your business go viral. For examle, restaruranteurs strive to give you a unique experience, so that you will take phote and share it with your friends in the social media.

But that is not good enough.

If you can take viral marketing to the next level, you will be able to grow your business consistently. The idea is to design your business such that your users promote your business without actually promoting it.

Let's take Google as a case study.

Google doesn't really need to promote itself because its users are doing that, for free.

For example, Gmail is probably Google's best viral marketing tool. Everyone using Gmail is indirectly promoting Google. The brand name of Google will be known for generations!

You can make advertising much cheaper if your users can promote your business simply by using your products/services.

Imagine every customer your advertisement bring in can eventually bring you 10 more customers, directly or indirectly, the advertising cost of acquiring a customer will be reduced by 10 times!

I wish your business grows consistently.

Anthony