asked in
Authoring & Writing Content

I'm looking for advice from advanced marketers.

I have a portfolio of sites and am in the process of hiring a content manager and 5 writers to write for all of them.

Hey Andy,

It depends on what you mean by "struggles managing all the writing", and also how "hands on" or "hands off" you're going to be be,

For me, I have one person, who I guess you could call my "content manager" (but she does far more than that, LOL), and she's been with me for 3 years now.

So, for me, it was all about training her up initially to understand how I liked things to be done.

However, it eventually got to the stage where she now "manages" the content manager.

So, it's now a case of the writers write, a VA proofreads/edits, and uploads to WordPress, the content manager checks things over before final publication, and finally my "assistant" (for want of a better word) double checks everything and reports back to me on a monthly basis.

Essentially, let's say that you are getting 200 articles written per month, that's a lot for one person to check, edit, upload, and publish, so there is a chance that mistakes can be made.

So, it make sense to have people checking and double-checking other's work at every stage.

But, as I say, it really depends what you mean when talking about "struggles".

Partha

That makes sense. I've got a senior content manager, who is going to manage 5 writers. He's got a good grip of managing people and making sure the voice/tone is perfect. I just wanted to make sure that if I am getting 200 articles on my site a month, there would be quality control. He says that he can manage that many, and I'm planning on spot checking any ways, but I'll make sure to monitor it even more and hire more editors/managers if the load is too much.

Thanks for you input!

You've got it, sounds perfect.

As I say, it's a case of "someone is always checking someone else" and simply allowing each person to do the job they are designated to do.

So, in reality, the writers write and do nothing else.

The VA uploads to WordPress, sources images and videos, ensures headings/subheadings are correct, inserts links, leaves as draft.

The content manager than checks the VA's work, as well as ensuring the articles are up to scratch. Once they're happy they publish... and then Laura, who is just basically my overall manager checks everything they do (but she also does all of this for the social media side of things too, so it is a "very quick check", but eventually you'll build a trustworthy team, where every single person knows exactly what they have to do).

Essentially, everyone is working very hard, but not to the point where they are overloaded with too many daily tasks.

If you think about it, even the VA's tasks are going to be approximately 20-30 minutes per article (and then their work is checked by someone "above them", so they are still spending at least 10 minutes checking each article, etc.)

I will also say that depending on the specific niches of each site, plus funds available, you may wish to get to a point where you have X number of writers and ONE content manager PER SITE.

But obviously, you'll probably build up to that over time anyway.

Partha

Yeah, that all makes sense. I've got decent cash flow now with my sites, so I'm sort of 'experimenting' with content creation right now. But anyways, thanks for you input!

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Having more than one writer?

Having more than one writer?

asked in
Authoring & Writing Content

I'm looking for advice from advanced marketers.

I have a portfolio of sites and am in the process of hiring a content manager and 5 writers to write for all of them.

Hey Andy,

It depends on what you mean by "struggles managing all the writing", and also how "hands on" or "hands off" you're going to be be,

For me, I have one person, who I guess you could call my "content manager" (but she does far more than that, LOL), and she's been with me for 3 years now.

So, for me, it was all about training her up initially to understand how I liked things to be done.

However, it eventually got to the stage where she now "manages" the content manager.

So, it's now a case of the writers write, a VA proofreads/edits, and uploads to WordPress, the content manager checks things over before final publication, and finally my "assistant" (for want of a better word) double checks everything and reports back to me on a monthly basis.

Essentially, let's say that you are getting 200 articles written per month, that's a lot for one person to check, edit, upload, and publish, so there is a chance that mistakes can be made.

So, it make sense to have people checking and double-checking other's work at every stage.

But, as I say, it really depends what you mean when talking about "struggles".

Partha

That makes sense. I've got a senior content manager, who is going to manage 5 writers. He's got a good grip of managing people and making sure the voice/tone is perfect. I just wanted to make sure that if I am getting 200 articles on my site a month, there would be quality control. He says that he can manage that many, and I'm planning on spot checking any ways, but I'll make sure to monitor it even more and hire more editors/managers if the load is too much.

Thanks for you input!

You've got it, sounds perfect.

As I say, it's a case of "someone is always checking someone else" and simply allowing each person to do the job they are designated to do.

So, in reality, the writers write and do nothing else.

The VA uploads to WordPress, sources images and videos, ensures headings/subheadings are correct, inserts links, leaves as draft.

The content manager than checks the VA's work, as well as ensuring the articles are up to scratch. Once they're happy they publish... and then Laura, who is just basically my overall manager checks everything they do (but she also does all of this for the social media side of things too, so it is a "very quick check", but eventually you'll build a trustworthy team, where every single person knows exactly what they have to do).

Essentially, everyone is working very hard, but not to the point where they are overloaded with too many daily tasks.

If you think about it, even the VA's tasks are going to be approximately 20-30 minutes per article (and then their work is checked by someone "above them", so they are still spending at least 10 minutes checking each article, etc.)

I will also say that depending on the specific niches of each site, plus funds available, you may wish to get to a point where you have X number of writers and ONE content manager PER SITE.

But obviously, you'll probably build up to that over time anyway.

Partha

Yeah, that all makes sense. I've got decent cash flow now with my sites, so I'm sort of 'experimenting' with content creation right now. But anyways, thanks for you input!

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asked in
Local Marketing
Updated

I've got a guy who's interested in me creating the following for him (All local SEO-wise):

  • Landing page
  • About Me page
  • Scheduling/Cale

That would be your independent service; it has nothing to do with the platform, totally your business.

You would need some sort of support in place, however not necessarily live chat but you need to work with your clients to resolve their issues as and when they arise.

You're in business to make money however you should always under promise and overdeliver. A happy client would refer you to many others, word of mouth marketing is very effective.

I would run a search on Google or forums see what folks are currently charging. I have known folks to charge $300 per month that's a full blown service.

You'd have to work out your figures and what are you prepared to provide in terms of licenses, features, benefits etc.

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What and how to price for local seo work?

What and how to price for local seo work?

asked in
Local Marketing
Updated

I've got a guy who's interested in me creating the following for him (All local SEO-wise):

  • Landing page
  • About Me page
  • Scheduling/Cale

That would be your independent service; it has nothing to do with the platform, totally your business.

You would need some sort of support in place, however not necessarily live chat but you need to work with your clients to resolve their issues as and when they arise.

You're in business to make money however you should always under promise and overdeliver. A happy client would refer you to many others, word of mouth marketing is very effective.

I would run a search on Google or forums see what folks are currently charging. I have known folks to charge $300 per month that's a full blown service.

You'd have to work out your figures and what are you prepared to provide in terms of licenses, features, benefits etc.

See more comments

asked in
Social Engagement & Marketing
Updated

So there are several products and programs that I want to promote on my website. Specifically, I want to promote them with a count down widget/plugin, that will show how long t

Thanks Zsolt, I'll take a look into it

I have one running on my BF website
Plugin: Countdown Wpdevart
You can check it out here
https://affiliatemarketingblackfridaydeal.siterubix.com/

okey-dokey. Thanks! I saw you recommend this somewhere else, but when I looked at it, it said that it was untested with my version of WP. Are you still running WP >5 on your BF website?

Nevermind - Your source code explains it all :D

Thanks for the recommendation - I'll check it out and try it

Yes, all my siites have the latest version, you can open a test website with your own theme and run the plugin to see if its working correctly

Smart idea. I'll keep that in mind for every plugin I look into. Thanks!

I have tested hundreds, without hurting my websites

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Count down timer to offer rewards or deals?

Count down timer to offer rewards or deals?

asked in
Social Engagement & Marketing
Updated

So there are several products and programs that I want to promote on my website. Specifically, I want to promote them with a count down widget/plugin, that will show how long t

Thanks Zsolt, I'll take a look into it

I have one running on my BF website
Plugin: Countdown Wpdevart
You can check it out here
https://affiliatemarketingblackfridaydeal.siterubix.com/

okey-dokey. Thanks! I saw you recommend this somewhere else, but when I looked at it, it said that it was untested with my version of WP. Are you still running WP >5 on your BF website?

Nevermind - Your source code explains it all :D

Thanks for the recommendation - I'll check it out and try it

Yes, all my siites have the latest version, you can open a test website with your own theme and run the plugin to see if its working correctly

Smart idea. I'll keep that in mind for every plugin I look into. Thanks!

I have tested hundreds, without hurting my websites

See more comments

asked in
Authoring & Writing Content
Updated

I wrote a review for one websites, and have found one that is exactly the same. Can I use that same review (just change the title and URLS), and re post it on my website? Or is

Please tell me, Andy, that you are not suggesting that you want to participate in the practice of taking someone else's work or ideas and passing them off as your own.

That is the textbook definition of plagiarism. Not good.

Jim

I'm not talking about plagiarism. Unless, you count me copying my own work, which is essentially what I was asking.

Now that you have clarified your question, Zsolt (smartketeer) has the best advice.

Jim

Yes, it's duplicate content. We are talking about duplicate content, not duplicate titles ...

So I need to rewrite the article? Okey-dokey... So much for being able to quickly 'write' 40 different articles.

Yes, you need at least 80% unique content ...

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Duplicating my content on my website?

Duplicating my content on my website?

asked in
Authoring & Writing Content
Updated

I wrote a review for one websites, and have found one that is exactly the same. Can I use that same review (just change the title and URLS), and re post it on my website? Or is

Please tell me, Andy, that you are not suggesting that you want to participate in the practice of taking someone else's work or ideas and passing them off as your own.

That is the textbook definition of plagiarism. Not good.

Jim

I'm not talking about plagiarism. Unless, you count me copying my own work, which is essentially what I was asking.

Now that you have clarified your question, Zsolt (smartketeer) has the best advice.

Jim

Yes, it's duplicate content. We are talking about duplicate content, not duplicate titles ...

So I need to rewrite the article? Okey-dokey... So much for being able to quickly 'write' 40 different articles.

Yes, you need at least 80% unique content ...

See more comments

asked in
Video Marketing
Updated

I recently asked a question about images, and the legal issues that could come about because of using screenshots of other people's websites.

My question now turns to vid

Did you read the post that Kyle did on the law suit that they just finished? Right isn't always the most important matter in situations like this. Just because it is legal doesn't mean you won't end up in court with thousands in legal bills. Big companies with deep pockets can do quite a number on you.

Instead of using other sites, why not make up your own examples and say "I found something similar to this online. I can't show the exact one for privacy and legal issues." Don't reveal the offender's URL. Online reviews is not a good place to be that aggressive.

If I don't reveal the URL of the program I'm reviewing, then what's the point in doing the review? Aren't I doing the review for the sake of give people the truth about a program, no matter whether the review comes out good or bad?

If you can't answer this question, are you qualified yet to do the review? How do you plan to review the programs - just read them, or actually try them?

I have a friend right now who runs a program which got slammed by a WA blogger, someone who had never ever even finished reading their info, much less actually testing the program. I did report him to Kyle.

Those reviews which have never actually tried the program read hollow. Being able to answer questions such as this one should be a pre-requisite before you start evaluating other programs. I'm not trying to bust your chops, I just want your review site to be as strong as possible because it is obvious to see that you know what you are talking about.

Jeannine, I respect your input, and the time you have been in affiliate marketing (longer than I've been alive), so bear with me, if I sound a little flustered or upset.

My initial question was about creating a video with me basically clicking around someone else's site. This doesn't have anything to do with how I review the site (to be fair it does, but more on that later).

I review things as genuinely as I can. Do I review someone's program to the fullest extent? To be honest, no, I don't.

Why?

1). That isn't exactly my intent in the review. I'm a site that primarily deals with scams, and so when I review something, I'm more looking at the authenticity of the site/owner, as opposed to the course itself.

I will take a look at the course as far as I am possible, but that is usually limited to the funds that I have available (which leads to point number 2).

2). Many programs aren't free, and they aren't cheap. I recently reviewed a program that claimed you could make $2000+ per sale. The program cost 2K. I don't have 2K to invest in the program to see if it is legit or not (which I know that it is, yet the factors around how you make money aren't).

Will my reviews be 100% accurate? Absolutely not. If anyone claims they know everything, they have to be God (or unreliable).

Do I try my best to show both sides of a program/site, and don't jump too hastily to one conclusion (i.e. a certain program is a scam)? That's what I try and intend to do.

Now to be fair, you question does offer insight into the fact that if I purchase a program, I can't exactly plaster all the info in it on the internet (via a video of me looking into it).

But the question still doesn't answer the initial question that I'm looking for. What is the legality of me using videos to broadcast my reviews? I realize that I can get sued, and could lose my site, my savings, and all my money. I realize that people have gotten sued, and it didn't turn out well.

But those answers still don't answer the answer that I'm looking for. And if there is no 'right' answer, then feel free to tell me that, and I'll make the best accurate decision, and be willing to live with the consequences.

This is definitely an area which can be gray. Best you ask a lawyer, as anyone here who answers could be pulled into a subsequent lawsuit.

Reverse the question and ask yourself would it be ok if someone wanted to do to my site what I want to do to theirs.

That doesn't overly help with any legal issues though.

I'm sure a lawyer could give you a more complicated (and expensive) opinion, but I would think there's no problem.

You're just videoing their publicly available stuff, not stealing their images and publishing them as if they were your own.

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Copyright issues when reviewing other sites?

Copyright issues when reviewing other sites?

asked in
Video Marketing
Updated

I recently asked a question about images, and the legal issues that could come about because of using screenshots of other people's websites.

My question now turns to vid

Did you read the post that Kyle did on the law suit that they just finished? Right isn't always the most important matter in situations like this. Just because it is legal doesn't mean you won't end up in court with thousands in legal bills. Big companies with deep pockets can do quite a number on you.

Instead of using other sites, why not make up your own examples and say "I found something similar to this online. I can't show the exact one for privacy and legal issues." Don't reveal the offender's URL. Online reviews is not a good place to be that aggressive.

If I don't reveal the URL of the program I'm reviewing, then what's the point in doing the review? Aren't I doing the review for the sake of give people the truth about a program, no matter whether the review comes out good or bad?

If you can't answer this question, are you qualified yet to do the review? How do you plan to review the programs - just read them, or actually try them?

I have a friend right now who runs a program which got slammed by a WA blogger, someone who had never ever even finished reading their info, much less actually testing the program. I did report him to Kyle.

Those reviews which have never actually tried the program read hollow. Being able to answer questions such as this one should be a pre-requisite before you start evaluating other programs. I'm not trying to bust your chops, I just want your review site to be as strong as possible because it is obvious to see that you know what you are talking about.

Jeannine, I respect your input, and the time you have been in affiliate marketing (longer than I've been alive), so bear with me, if I sound a little flustered or upset.

My initial question was about creating a video with me basically clicking around someone else's site. This doesn't have anything to do with how I review the site (to be fair it does, but more on that later).

I review things as genuinely as I can. Do I review someone's program to the fullest extent? To be honest, no, I don't.

Why?

1). That isn't exactly my intent in the review. I'm a site that primarily deals with scams, and so when I review something, I'm more looking at the authenticity of the site/owner, as opposed to the course itself.

I will take a look at the course as far as I am possible, but that is usually limited to the funds that I have available (which leads to point number 2).

2). Many programs aren't free, and they aren't cheap. I recently reviewed a program that claimed you could make $2000+ per sale. The program cost 2K. I don't have 2K to invest in the program to see if it is legit or not (which I know that it is, yet the factors around how you make money aren't).

Will my reviews be 100% accurate? Absolutely not. If anyone claims they know everything, they have to be God (or unreliable).

Do I try my best to show both sides of a program/site, and don't jump too hastily to one conclusion (i.e. a certain program is a scam)? That's what I try and intend to do.

Now to be fair, you question does offer insight into the fact that if I purchase a program, I can't exactly plaster all the info in it on the internet (via a video of me looking into it).

But the question still doesn't answer the initial question that I'm looking for. What is the legality of me using videos to broadcast my reviews? I realize that I can get sued, and could lose my site, my savings, and all my money. I realize that people have gotten sued, and it didn't turn out well.

But those answers still don't answer the answer that I'm looking for. And if there is no 'right' answer, then feel free to tell me that, and I'll make the best accurate decision, and be willing to live with the consequences.

This is definitely an area which can be gray. Best you ask a lawyer, as anyone here who answers could be pulled into a subsequent lawsuit.

Reverse the question and ask yourself would it be ok if someone wanted to do to my site what I want to do to theirs.

That doesn't overly help with any legal issues though.

I'm sure a lawyer could give you a more complicated (and expensive) opinion, but I would think there's no problem.

You're just videoing their publicly available stuff, not stealing their images and publishing them as if they were your own.

See more comments

Login
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