5 Best Viral Marketing Campaigns 2019
Are you a business owner? Do you want to acquire a high sales margin? Then, you must start thinking of viral marketing campaigns. You need to encourage people to interact with your offerings. And what’s next? You will get some amazing learning by following the top five marketing campaigns below.
#1. Gillette’s #TheBestManCanBe Campaign.
Gillette decided to fight against men regarding the typecast. As a result, they introduced one of the popular viral marketing campaigns. It was about the concept of a view about masculinity fostering of boys. However, people did not take this campaign positively.
The message “#TheBestManCanBe” was extremely powerful and straightforward. The company faced a lot of criticism after its launching. Nonetheless, they did not reply to any of the criticisms or negative tweets or any kind of publication.
What was the result?
You would be amazed to know that the #TheBestManCanBe campaign managed to attract a number of customers. As a result, their sales had reached a high margin. Gillette used a video along with hashtag #TheBestManCanBe.
What to Learn from #TheBestManCanBe
Do you think your message has some power to influence the thought process of people? Then, you should proceed. However, you must be prepared to face criticism without reacting. At last, you could expect to get some incredible results.
#2. Nike’s “Dream Crazier” Campaign.
Nike always introduced marketing campaigns to display the notion of power, change, strength, constant improvement, etc. Progressing in the same path, they launched one of the best viral marketing campaigns at late February 2019.
Since the campaign was on women, they introduced it ahead of the International Women’s Day. Moreover, the campaign inspired women to fight against stereotypes and get success by overcoming challenges. It proved to be an ideal message on women empowerment.
The campaign made people emotional. It was a pleasure to watch the success stories of people. Moreover, people could somehow relate their lives with the video.
Do you know how many views did this motivational video get? It was 50 million views. Many people throughout the social media channel appreciated it with their comments. However, Nike used video to convey their message to the world.
What is the learning from “Dream Crazier” Campaign?
Are you running a company? Do you want to see a grand success of your product? Then, you must have some message to spread across the world. Thus, people could start relating their emotions with your brand message.
Simply, you need to give a valid reason for people to encourage them to buy your products.
Remember, a couple of sales words won’t help to survive your products. However, you must have some contribution for addressing real-world problems. And thus, you could expect to reach a large base of customers.
#3. “The Egg” Marketing Campaign.
Are you looking for a modern viral marketing approach? You would be definitely inspired by “The Egg” campaign. It was actually a piece of content from The New York Times. It is one of the amazing and straightforward viral marketing campaigns of the year 2019.
The main goal of this viral marketing campaign is to make people realize the power of opinion leaders. Influencers hold an integral place in modern-day marketing. The campaign introduced 4thJanuary 2019 and soon it started having likes from a large base of customers.
The campaign managed to get a lot of likes. It also acquired over 3 million comments. Moreover, The New York Times also acquired 10 million subscribers.
And thus, the marketing campaign got a great prominence in the internet world. Nonetheless, The New York Times used a photo of an egg as the main communication medium.
What could you learn from “The Egg” Campaign?
You cannot deny the fact that emotions play a vital role in a marketing campaign. And The New York Times used the same technique to popularize their idea. The modern-day marketing approach is all about transmitting instant emotions.
If you could attract some opinion leader or influencer to your campaign, you will win the half battle. Even their minor actions will influence a number of people and the campaign will get viral.
What is the reason behind this hype?
Influencers hold a huge base of followers and they try their best to make their idols happy. And so people start commenting on and sharing the content to make it viral.
Do you want to see the instant popularity of your marketing campaign? You should engage influencers to interact with your campaigns.
#4. Adidas Boston Marathon.
Do you want to attract people to your products? First, you must create an ambiance of interaction and engagement. Adidas applied the same strategy to spread its brand name.
However, Adidas requested Boston Marathon participants to share their experience by means of clicks and videos. As a result, people started generating contents with unique views of the event.
The ad content of Adidas displayed the latest running attire along with emotions and personalization. Moreover, this marketing strategy acquired more than 100,000 views within only day-2 following the release. It is one of the best viral marketing campaigns without any doubt.
What is the learning from this campaign?
Do you want to increase your sales in a personalized way? Then, you must start encouraging people to share their experiences. And it will further motivate other people to know more about your offerings. However, it is a great combination of personal and professional marketing strategy.
#5. “Laundry Pop-up” by LG.
If you want to drive more and more people to try your product, you must give them a valid reason. One of the successful viral marketing campaigns is free testing. Nowadays, buyers want to test a product before making a purchasing decision.
You might have heard the name of “Bonnaroo Music & Arts Festival.” LG Electronics introduced an amazing laundry lounge at this festival with the name “LaundROO.”
It was all about encouraging people to try “wash’n’fold experience” of LG without any cost. People gave their dirty attires to have this experience. Moreover, the whole idea went viral on social media. Thus, more and more people get to know about it.
What could you learn from it?
You should think about providing people with some free stuff. Thus, you can start attracting more and more customers to your products. Moreover, people can also get to try out your products.
If you want to see instant success in your business, you must design some viral marketing campaigns. It’s high time to start thinking about it.
Thanks and Have a Nice Day!.
Recent Comments
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Recognized brands with successful advertising campaigns excellent post Thank you very much!
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Everyone wants an idea or marketing campaign go viral for them.
These are good examples of companies that made it happen. I especially like LG's idea to wash peoples dirty clothes. That was inspired.
Thanks for sharing.
Alex
Thanks, Alex to support me and understanding of Viral Marketing