Words That Matter - 2
Words that Matter
It is important to get the readers' attention and have them focus on the message you are delivering ... make your message about them.
What are the key factors which generate interest?
Our brain loves surprises!
The unexpected stimulates the pleasure centers, causes hormones to flow and makes us "feel good".
A topic heading, even a little mysterious, will gain a lot more interest than something people already know.
- Surprise - subconsciously everyone likes a surprise
- "Fear of Loneliness" is the most common fear!
- You - one of the most powerful words ... make it about the reader!
- You are the only one who can change your life!
- Curiosity - provide only enough information to spark curiosity
- Fear-based barriers hold us back from success!
- Questions - asking a question causes the brain to take notice
- Is your subconscious mind holding you back from success?
- Superlatives - both positive and negative superlatives can be very effective
- Amazing ways to overcome fear
- Five destructive fears which limit success
- How to - providing value ... we all want to learn
- How to eliminate fear from your life today!
- Use Numbers - quantifying something provides expectation and anticipation
- 5 top techniques to reduce anxiety and fear!
- Specifics - statements of fact are very appealing as we all want to learn
- your "Fear of Failure" today!
- References - add credibility through reference to an influencer
- Mayo Clinic study, confirms hypnosis is effective in eliminating most fears!
Effective language patterns
When crafting a "Call to Action" or "Sales Page" for your offer, you may wish to consider using some of these patterns.
You might have noticed .... causes the mind to shift to something new ...
- You might have noticed your anxiety level is lower now.
- You might have noticed you are feeling much more relaxed.
- You might have noticed your heart rate is more rhythm.
How quickly ... adds urgency to the suggestion
- How quickly will you relax and let go of the stress of the day?
- How quickly will you move forward with improving your life?
- How quickly do you see yourself becoming successful?
Because ... a powerful word that adds strength to the suggestion, even when the reason is nonsensical ... the word because eliminates the normal critical filtering that goes on in the brain.
- You may wish to take advantage of this offer, because it is such a good deal!
- You will no longer be afraid, because there is nothing to be afraid of!
- You will find a solution to your problem, because you already know what to do!
These examples are designed to capture the readers' attention and direct them to your end goal (a lead or sale). Experiment with them, these are simply examples, which I might use in my own marketing content.
Adapt them to your own niche ... monitor the results so you can determine what works for your target audience.
Have fun ... as you "Awaken Your Potential"
Allan
Recent Comments
34
See more comments
Another top post Allan.
For me, the hardest part of using words "on purpose", is:
1. I'm so used to reacting to stimuli, (other words)
2. I forget that others are led by the words they use (communication isn't set in stone).
3. Habitual thinking can be difficult to supplant
4. Patterns,... oh those patterns ; )
It's easier to write the words you want to use, because of the time element involved (preparation).
Speaking "one on one", takes way more practice.
All in all Allan, it isn't easy ; )
But easy doesn't win the race or does it?.
Cordially
Dedo
Yes, it takes practice and focus to use words effectively .. when writing, we can be much more careful, as we can edit and craft our message.
It is easy to forget, words have impact, and you have no control over how they are received by the reader!
An intended positive comment may be received as condescending, for example.
Putting myself in the reader's "shoes" often helps me to choose words carefully!
I hope my suggestions cause others to just take a moment to think about the message they are publishing ... it is out there forever! 😊
Thanks for the reply Allan,
Not only for me but anyone else who takes notice.
Cordially
Dedo