Marketing Trap - Avoid this at all costs!
Last night I watched a Netflix show called "Fyre: The Greatest Party That Never Happened!"
In 2017, entrepreneur Billy McFarland attempted to put on a fantastical music festival in the Bahamas called the Fyre Festival. This elitist and very expensive event ended up being a total disaster.
Every marketer should watch this documentary, in my opinion ...
Most of the people were honest, hard working contractors who got caught up in the Hype and lost sight of reality! Always listen to your gut when considering an opportunity ... it never lies to you!
Keep it real!
Allan
Recent Comments
7
I remember how many venues thought they could charge a fortune for special events to celebrate the turn of the century. Ridiculous prices, hundreds of dollars to attend a concert or all-inclusive events at a ballroom. It was all based on the premise that people would pay anything to have a big celebration that night. They were wrong. They lost a fortune. They made guesses based on what they thought their audience wanted, rather than actually asking their audience first.
I'll have to watch it Allan, thank you.
Monica