One of the questions that we continually need to ask ourselves is;
" what am I selling? "
It's one of those things that we can tend to overlook and if we get into the habit of doing this, things tend to drift along. Online it is content and sales copy that helps to sell, it is helpful if it is viewed by the right person at the right time. If it is well crafted it sits there speaking, for you in your absence, even when you are tucked up in your bed catching a few zzzzzzzzzzzzzzzzzzzzzzzzzz'z
The story is crafted and there is hopefully a well-positioned call to action within.
The online flow is that we give and add value, folks are asking questions and the content is providing the answers, at the end of the day we still need to know what it is that we are promoting or selling. I guess that it is a balance between the two giving information, adding value and selling.
Once we have the answer to that question we are good to go, I am selling and or promoting product /service ..........................
Sometimes we can be challenged by this, it is one thing to have a passion for a product another to put it and ourselves out there, on the line and try to sell it. If we want to create business or trade that is what we have to do.
As consumers do we care about the product often not really. What we are interested in is the benefit or outcomes we will derive from that product. We care about the benefit we'll personally receive. At the end of the day, we are looking for a return on our investment.
In many ways we are all the same when it comes to purchasing things.
That is a new twist are we selling products and services or are we selling and promoting the benefits that they bring?
Meshing products/services and benefits together can give us a real focus. Something that may bring some really good results. Definitely, something to think about.
Thank you for stopping by, I would like to hear your thoughts on this. One of the benefits is that thinking in these terms helps the writing flow, just a personal view.