One of the questions that we continually need to ask ourselves is;

" what am I selling? "

It's one of those things that we can tend to overlook and if we get into the habit of doing this, things tend to drift along. Online it is content and sales copy that helps to sell, it is helpful if it is viewed by the right person at the right time. If it is well crafted it sits there speaking, for you in your absence, even when you are tucked up in your bed catching a few zzzzzzzzzzzzzzzzzzzzzzzzzz'z

The story is crafted and there is hopefully a well-positioned call to action within.

The online flow is that we give and add value, folks are asking questions and the content is providing the answers, at the end of the day we still need to know what it is that we are promoting or selling. I guess that it is a balance between the two giving information, adding value and selling.

Once we have the answer to that question we are good to go, I am selling and or promoting product /service ..........................

Sometimes we can be challenged by this, it is one thing to have a passion for a product another to put it and ourselves out there, on the line and try to sell it. If we want to create business or trade that is what we have to do.

As consumers do we care about the product often not really. What we are interested in is the benefit or outcomes we will derive from that product. We care about the benefit we'll personally receive. At the end of the day, we are looking for a return on our investment.

In many ways we are all the same when it comes to purchasing things.

That is a new twist are we selling products and services or are we selling and promoting the benefits that they bring?

Meshing products/services and benefits together can give us a real focus. Something that may bring some really good results. Definitely, something to think about.

Thank you for stopping by, I would like to hear your thoughts on this. One of the benefits is that thinking in these terms helps the writing flow, just a personal view.

Alex Evans

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johnwnewman Premium
An important principle Alex! Thanks :-)
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AlexEvans Premium
Hi John, it is and one that we can overlook at times, if we can get our heads around this question then things will fall into place, creating content becomes that little bit easier and focused. thank you for stopping by and commenting much appreciated.
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JasonLo Premium
Great article thanks for your contribution as always. Followed
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AlexEvans Premium
Hi Jason, thank you for stopping by and for your kind words all the best.
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Droseh Premium
Great point. Selling the benefits gives them a reason to buy!
Debbie
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AlexEvans Premium
It does indeed Debbie, we are in the business of providing a service to our targeted audiences. If we are aware of what we are selling we have a better focus to achieve.
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StanleyLien Premium
Thx this will keep right things in perspective.
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AlexEvans Premium
It will indeed Stanely always good to have that focus.
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botipton Premium
The old "What is in it for me," plays a big part. Just like you said how will it benefit the customer. They don't want to know about the secret manufacturing process, or anything else. They want to know what it will do for them.

One thing I have noticed is that in an online business it is easy to forget that if something is not bought there is no money that changes hands. Be it product or service.

Even though this is a sales business,we do not sale buyers buy because we point out the benefits.
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AlexEvans Premium
A very good point there Bo, unless someone clicks that buy now and goes to check out, business is not a happening thing, the processes like you say are more to do with pointing out the benefits. It is something that we need to work at there is a lot of competition out there.

Thank you for stopping by much appreciated.
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MarkSm1 Premium
Great post Alex thanks for sharing.
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AlexEvans Premium
Hi Mark, you are most welcome glad you liked the post.
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JulietAA Premium
Thanks Alex,
I say a lot of good things about things but what exactly do I sell. Thanks to Amazon I found some great ideas!
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AlexEvans Premium
That sounds excellent Juliet, it is good to have that focus, it does help us to promote products and services.
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TeamIceCream Premium
Hi Alex

Thank you for this piece! In marketing we've been taught to "sell the sizzle, not the steak", but I always found it difficult. This writing of yours gave more clarity - much appreciated.

May you enjoy a lovely day!
Mrs Chocolate IceCream ;-)
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AlexEvans Premium
You are most welcome, there is a transition from bricks and mortar thinking to the online world, which has a real ebb and flow. I like how you have described that.
All the best, the day has been really good the sun is shining.
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Flash4 Premium
Thanks for this post Alex. I must remember to show my customers the benefits of my products, and tell them how it is going to help them.
Ta Jae
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AlexEvans Premium
Hi, Jae, it seems to bring benefits if we do that, the thing is that our connection with customers is online for the most part so in most cases the customer only gets to understand the product or service through our words or visual content, it kind of makes sense to show the benefits, all the best.
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herinnelson Premium
Hi Alex! Basing your "sales" with passionate background is key to invite your visitor to a great experience. By appealing to their taste in a subtle way, a personal connection is made and trust is developed.

Great thoughts in your post! See you around!
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AlexEvans Premium
Well said, Erin? that seems to have more importance in the online world many of our words or content is viewed in our absence so creating that connection takes on more importance. Thank you for sharing your thoughts much appreciated.
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ValerieJoy Premium
I believe that as an affiliate marketer I am promoting products. I'm not selling. But, when the products sells and commission is received it feels rather like a sale.

Very good food for thought, Alex. Thank you.
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AlexEvans Premium
Hi, Valerie thank you for that, we are indeed promoting products, the how we do it, is what creates outcomes or otherwise. A very good way to look at things, That sale is what we are hoping to achieve, almost as a by-product of our activities.
Thank you for sharing.
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LouisaB Premium
My main focus is to advertise a product, and hopefully, to circulate among millions. In other words, to be a good advertiser, I practice to deliver my unique expertise.

In truth, Alex, I do agree to your above analogy.
Are we selling a product or service, I can truly associate with.

Thank you for sharing that blog.
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AlexEvans Premium
Hi Louisa, I think that if we are selling or promoting a product that we can associate with brings a certain energy and folks that read a review or article can pick up on that sincerity. Online there seems to be so much content that in real terms seems robotic.

Advertising is a very good way to get our message out there, measuring the results and tweaking can help us to gain better results. thank you for sharing your experience with us much appreciated and food for thought.
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Followme2 Premium
An important balance to keep...maybe a T chart selling this on one side what it's benefits are on the other side
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AlexEvans Premium
That makes sense Mark a step up from the pros and cons formula thank you for sharing, that is a very good approach.
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Memorylaneuk Premium
Great post. I am always asking myself " Who am I and What am I selling?" It helps me with construction and flow of the content.
With Grace and Gratitude
Karen
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AlexEvans Premium
Hi, Karen, I am finding the same thing, it is interesting to go to Google and ask
" product xxxxxxxxx review 2017 "
There is a lot of competition out there, so it kind of makes sense to come up with a slightly different theme to help our content to stand out. Asking the question can help us to focus and when combined with the benefits it can help our voices speak to the folks that are reading or viewing or content.
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MKearns Premium
The copywriter's formula Alex. They can learn all they want about the features AFTER they are sold on the benefits!
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AlexEvans Premium
Well said Mike, it is all about crafting that storyline around the benefits. Thanks for sharing.
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Urolin1981 Premium
Hi Alexander,
Thank for the post with value to function online. The statement of "As consumers do we care about the product often not really." is perfectly true; I respect your honesty and courage to say so. With that in mind, we can more genuinely help more people.

Happy holidays,


Chin
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AlexEvans Premium
Hi Chin, it is a bit brash to label everyone as consumers that don't really care, our purchasing decisions are more about associated outcomes, with that realization it can have an impact on the way that the content is produced.
Like you say there is a real opportunity to help folks thereby creating that connection and trust, having the realization of what we are selling can help us to express the benefits to our potential customers.
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Urolin1981 Premium
Hi! Alexander, You have been a great contributor to WA community; I do admire and respect you for such.

Here, I need your sharp eyes and mind to critique my recent posts as noted in your PM section.

Best for health and success,


Chin
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bobrseno Premium
If you're doing up close and personal direct sales, you'll see the results of your pitch immediately. It's always about what the customer values. Its almost never about the cost or other factors. If the benefits are valuable enough to the consumer, they will buy and use your product.
It's all about what THEY value! Always highlight the benefits and use attraction marketing strategies.
All the best,
~Bob
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Urolin1981 Premium
Hi Bob,
In line with what you said. Great.

Chin
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AlexEvans Premium
Well said Bob, in that one on one situation there are many things brought into play and the skill set and observational skills of the seller will definitely reflect the outcomes.Done well issues and obstacles will be overcome.
Applying attraction marketing strategies to our content creation will aid in the selling and promoting. thank you for stopping by and sharing your thoughts.
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UKMerchant Premium
I agree.
Good content is key. The reader wants to be entertained and informed without any ulterior interest from us.
But we do have an ulterior interest, because we want them to buy something from us.
It is important to have something worth selling too, which can be overlooked in our enthusiasm to create good copy.
A double edged sword I think!
Loved your article.
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Urolin1981 Premium
Hi! Janet,
I do agree with what you stated.
Best to success,


Chin
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AlexEvans Premium
Hi Janet, itis the typical catch twenty-two, at the heart of it we are both buyers and sellers. finding the balance between the two can be a work in progress, and like you say it is all about the content.

That is such a valid point that you have raised, content is one thing, having a quality product is worth the investment of time and it is so easy to overlook this. Thank you for sharing you have definitely got me thinking.

It is most definitely a double-edged sword.
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SoumyaSnext Premium
Hi Alex,
Agree with you, as consumers we would like to pay for the perceived value of the product or services.
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AlexEvans Premium
well said Soumya we do have similar likes and dislikes as consumers, in saying that we are always on the lookout for value in the products and services that we buy.
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