What Am I Selling
One of the questions that we continually need to ask ourselves is;
" what am I selling? "
It's one of those things that we can tend to overlook and if we get into the habit of doing this, things tend to drift along. Online it is content and sales copy that helps to sell, it is helpful if it is viewed by the right person at the right time. If it is well crafted it sits there speaking, for you in your absence, even when you are tucked up in your bed catching a few zzzzzzzzzzzzzzzzzzzzzzzzzz'z
The story is crafted and there is hopefully a well-positioned call to action within.
The online flow is that we give and add value, folks are asking questions and the content is providing the answers, at the end of the day we still need to know what it is that we are promoting or selling. I guess that it is a balance between the two giving information, adding value and selling.
Once we have the answer to that question we are good to go, I am selling and or promoting product /service ..........................
Sometimes we can be challenged by this, it is one thing to have a passion for a product another to put it and ourselves out there, on the line and try to sell it. If we want to create business or trade that is what we have to do.
As consumers do we care about the product often not really. What we are interested in is the benefit or outcomes we will derive from that product. We care about the benefit we'll personally receive. At the end of the day, we are looking for a return on our investment.
In many ways we are all the same when it comes to purchasing things.
That is a new twist are we selling products and services or are we selling and promoting the benefits that they bring?
Meshing products/services and benefits together can give us a real focus. Something that may bring some really good results. Definitely, something to think about.
Thank you for stopping by, I would like to hear your thoughts on this. One of the benefits is that thinking in these terms helps the writing flow, just a personal view.
Alex Evans
Recent Comments
38
Hi Alex! Basing your "sales" with passionate background is key to invite your visitor to a great experience. By appealing to their taste in a subtle way, a personal connection is made and trust is developed.
Great thoughts in your post! See you around!
Well said, Erin? that seems to have more importance in the online world many of our words or content is viewed in our absence so creating that connection takes on more importance. Thank you for sharing your thoughts much appreciated.
I believe that as an affiliate marketer I am promoting products. I'm not selling. But, when the products sells and commission is received it feels rather like a sale.
Very good food for thought, Alex. Thank you.
Hi, Valerie thank you for that, we are indeed promoting products, the how we do it, is what creates outcomes or otherwise. A very good way to look at things, That sale is what we are hoping to achieve, almost as a by-product of our activities.
Thank you for sharing.
My main focus is to advertise a product, and hopefully, to circulate among millions. In other words, to be a good advertiser, I practice to deliver my unique expertise.
In truth, Alex, I do agree to your above analogy.
Are we selling a product or service, I can truly associate with.
Thank you for sharing that blog.
Hi Louisa, I think that if we are selling or promoting a product that we can associate with brings a certain energy and folks that read a review or article can pick up on that sincerity. Online there seems to be so much content that in real terms seems robotic.
Advertising is a very good way to get our message out there, measuring the results and tweaking can help us to gain better results. thank you for sharing your experience with us much appreciated and food for thought.
Great post. I am always asking myself " Who am I and What am I selling?" It helps me with construction and flow of the content.
With Grace and Gratitude
Karen
Hi, Karen, I am finding the same thing, it is interesting to go to Google and ask
" product xxxxxxxxx review 2017 "
There is a lot of competition out there, so it kind of makes sense to come up with a slightly different theme to help our content to stand out. Asking the question can help us to focus and when combined with the benefits it can help our voices speak to the folks that are reading or viewing or content.
Hi Alexander,
Thank for the post with value to function online. The statement of "As consumers do we care about the product often not really." is perfectly true; I respect your honesty and courage to say so. With that in mind, we can more genuinely help more people.
Happy holidays,
Chin
Hi Chin, it is a bit brash to label everyone as consumers that don't really care, our purchasing decisions are more about associated outcomes, with that realization it can have an impact on the way that the content is produced.
Like you say there is a real opportunity to help folks thereby creating that connection and trust, having the realization of what we are selling can help us to express the benefits to our potential customers.
Hi! Alexander, You have been a great contributor to WA community; I do admire and respect you for such.
Here, I need your sharp eyes and mind to critique my recent posts as noted in your PM section.
Best for health and success,
Chin
If you're doing up close and personal direct sales, you'll see the results of your pitch immediately. It's always about what the customer values. Its almost never about the cost or other factors. If the benefits are valuable enough to the consumer, they will buy and use your product.
It's all about what THEY value! Always highlight the benefits and use attraction marketing strategies.
All the best,
~Bob
Well said Bob, in that one on one situation there are many things brought into play and the skill set and observational skills of the seller will definitely reflect the outcomes.Done well issues and obstacles will be overcome.
Applying attraction marketing strategies to our content creation will aid in the selling and promoting. thank you for stopping by and sharing your thoughts.
Hi Alex,
Agree with you, as consumers we would like to pay for the perceived value of the product or services.
well said Soumya we do have similar likes and dislikes as consumers, in saying that we are always on the lookout for value in the products and services that we buy.
See more comments
Thanks for this post Alex. I must remember to show my customers the benefits of my products, and tell them how it is going to help them.
Ta Jae
Hi, Jae, it seems to bring benefits if we do that, the thing is that our connection with customers is online for the most part so in most cases the customer only gets to understand the product or service through our words or visual content, it kind of makes sense to show the benefits, all the best.