Remember You Are Speaking a Different Language

byAlexEvans

11.9K followers

Updated 4 years ago

Holiday Time Relax and Re-charge

The holiday season is such a great time to catch up with friends family and associates, just sharing some quality time can be so recharging. Because a lot of work is done online and is kind of separate from our everyday life; it can be hard to keep the folks around us in the loop. You can get in the zone where you sort of think that the people around you know what you are up to.

Just letting you know, a month immersed here in WA or the online marketing world, and you are beginning to speak a different language and taking on the nuances of a different culture. It may not seem like that, namely because we are mostly unaware. Just like our age, we have only ever been the age we are, even though the clock is tick-tocking.

Go to your local supermarket and start talking SEO; everyone will know what you are talking about. Take a deep breath; you are probably the only person in a packed supermarket that is into online marketing blogging and the such like.

It can be easy to think that folks get it; the truth is that many don't. They get emails and social media, internet banking, buying online. When it comes to online marketing, there is a kind of modern-day romance attached to it. It is one of those things that has an attraction, but yet seems too far away. It still has a mystic associated with it.

For the people around a person who is engaging online, it must appear strange; what on earth are you doing checking that phone all the time, who works all day and then half the night staring into the screen and tapping on the keyboard.

Dude, you are addicted.

Probably because we don't realize, or it can be that it doesn't occur to keep people up to date and informed. If someone is a builder, we know what they do; they build stuff; if someone works online, what do they do.

Most people are online and get it; the majority of folks are online but don't get online marketing.

I had this epiphany yesterday, currently on holiday with family and friends, my routine is to get up early do some work, and finish mid-morning and give it another hit latter in the day. People are curious as to what you are doing. I have explained, yesterday I realized I have been explaining but in a language that is not clearly understood.

Ah, I have lost you, and out of politeness, you say" oh, that's cool ".

Definitely back to the drawing board, I am firmly in that camp where word of mouth is the best form of advertising. If we can not explain or create so that people around us can understand, then it is an uphill battle.

If we get it and know what we are doing, what we are promoting, and to whom we are promoting to and can express it in a way that is easily understood, then results will come looking for us. I think in the switched-on world, they call it the 30-second elevator pitch.

If we can keep family and friends in the loop, they can become our biggest supporters; if there is a gap, then if we continue in happy, blissful unawareness, that gap will widen.

I am not saying become that relative who is continually promoting; the curse of MLM, I am sure we have all come across that person who is diligently promoting to friends; that is until they run out of friends.

I am saying don't forget to communicate with the people around you, many of them get you and even forgive, and accept your flaws, and are still your friends and loved ones. One thing for sure if they understand what you are trying to do, they can become a source of many ideas and much support.

Curious to know how you navigate your online, offline world. I guess at the end of te day, all of us are in the business of communication, a work in progress.

Alex Evans.