Peeps say don't reinvent the wheel well that ain't true

byAlexEvans

11.9K followers

3 years ago

The online marketing space is filled with many truisms that can become that five minutes shot in the arm; other than that, they don't do a lot by way of increasing conversions and sales.

The good thing is that they do provide that constant flow of positivity, which can be enough to keep you moving forward in your endeavors, which are the framework of your life.

One of the leaders of the pack is;

Don't reinvent the wheel.

No matter what language, culture, age, or gender, most humans get it. If one statement fitted the bill for enshrinement into a universal law, I am sure that this one would fit the bill. Going by the screeds of content created around the topic, I rest my case; no contest needed your honor.

In that tiny point between one second and the next, perhaps it is all wrong. When we think in terms of generic life processes, then maybe a modicum of truth. Its cousin is now ringing in my head.

Well, if it isn't broke, don't fix it.

Do you hear the message you probably have? Well, shucks we all have; I am not immune, I blindly followed.

It's called the status quo.

You start out go to school, do some learning, get a job, do a whole lot of relearning because what you learned in school had no use what so ever, buy into the I need everything now culture, find a girl or boy, couple up you save the world, what else set for life.

Throw in some kids, a mortgage, enough insurances to sink a ship, a life that gets busier and busier by the week, and at the end of the whole journey of toil and struggle, and you can retire and spend some relaxing years, just maybe.

Folks say, don't reinvent the wheel.

Well, really, on reflection, some will have grounds to take a class action. I think the case would go in favor of the plaintiffs.

Are you struggling to keep in tune? Perhaps you are looking at your choir book and starting to shrewd the pages.

So all this time, you have been laboring under a falsehood. I don't want to be accused of being the agent provocateur. The stirrings of revolution are not what it's about.

The Internet was going to save us in so many ways; it creates yet more complexities, anxieties, and stress.

A shining example!

Take Samantha, for example; she met Sam online has been on 3 virtual and 5 dates with Sam, whom she likes, but that question has arrived. She will either have to spend the rest of her life with him or eventually break up with him.

Her online acquaintances have not been helpful. No end of coffee dates and chit chat amongst her friends have yielded a way forward.

Samantha is at a bypass. Then that ": wheel reinventing idea " pops into, clear vision.

Shortly, Samantha will fake her own death and then join Cirque du Soleil. That will solve all her problems she can remember; she wanted to be a trapeze artist in the circus when she was seven.

Things will go full circle, and Samantha will be back in the starting blocks, ready and rearing to go.

Do you pick up the drift of my message?

Indeed, our lives are what they are; at some point, though, you have to reinvent your wheel, and it is a continual process.

Systems stay the relative same we do not. To survive and thrive, we need to be continually adapting, reinventing, and making change, my friends.

I am not saying change for change's sake.

Sometimes change can be good, especially if it is us that are driving our change.

So in parting, should we reinvent the wheel? Well, most wheels go round and round. Like bikes, we have to learn to ride the bike once and then learned never forgotten.

Should we reinvent our own wheels most definitely and consistently?

So next time someone mentions to you not to worry about reinventing the wheel, pause and think to yourself what wheel are they talking about. The status quo wheel or your wheel?

I have been visiting this idea; it has a particular interest to marketers! You know the one about repeating the same performance rolling out your theme song and expecting the audience to go into raptures about it today when you were playing to an empty hall yesterday, and today is not much better.

What are your thoughts?

Alex Evans