Facebook Ads Learning Phase - Automatic Optimizing For Higher Conversions

Last Update: May 30, 2018

I've just started running some Facebook Ads again and I noticed a new feature in my Ads Manager call "Learning"

I'm not sure if anyone else has seen this as I think it's fairly new but basically what it means is that Facebook is testing different placements of my advert to find which is the most effective based on the optimization I have chosen.

So for example:

I've chosen to optimize my ads for link clicks and left the placement on automatic for now until I can see where it's actually converting the best which is what I've always done in the past.

What I just found out is that Facebook is doing this for me automatically in the background!

What Facebook does in the learning phase is test different placements at different hours of the day until it works out which combination gets me the most clicks on my links.

According to Facebook, after around 50 link clicks I should find that my adverts will settle down and only be placed where they convert the best without me having to do any tweaking myself.

I should then see a constant amount of clicks daily.

In the past I have always run an ad for a few days and then tweaked it to what I thought would convert better but didn't realize that by doing that I was actually putting my adverts back to day one of the learning phase again and Facebook was starting my optimization from day one again meaning that I would never really get the maximum amount of link clicks out of my campaigns!

So if you're new to Facebook Ads and like me you've been changing things in your advert every other day to try to increase conversions stop!

Let Facebook's learning phase do the work for you.

Let your advert run for at least a couple of weeks without touching it and you should see your conversions increase automatically as FB learns what is working best for you.

I'm going to run my latest advert for a whole month without touching it and will let you know how it goes in another post at the end of June

Have a great week!

Alan :)

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Steven-A Premium
interesting
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Alan Hocking Premium
I'll keep you posted as I learn more Steven :)
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Lazyblogger Premium
Alan, I would love to see the results of that. Cause I change up my ads in the beginning with Bing until I see the CTR is good. Maybe I should do the same with Bing ads and leave it for a month? Thank you for sharing.
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Alan Hocking Premium
Hi david

I'm not sure if Bing ads has the same learning engine but it's still worth running your ads long enough to collect enough data before you start making any changes to the target audience or placements.
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Lazyblogger Premium
Ok will do.
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Alan Hocking Premium
Let me know how you get on :)
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dchapman3 Premium
Looking forward to your results. Sometimes it is hard to just let it work without tampering with it.
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Alan Hocking Premium
I know Donald and I'm the worst in the world for tweaking things! :D
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Stella2 Premium
Thanks for sharing, Alan!
I've been playing with Bing to get used to ads. But this is excellent advice if I move along to FB later. :-)
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Alan Hocking Premium
You're welcome Stella I'll keep you updated :)
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HeidiY Premium
I’m not at paid advertising yet but I’m really interested to see how your ads go on FB.
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Alan Hocking Premium
No problem Heidi I'll be posting follow ups to keep you in the loop ;)
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